12 BEST eCommerce Platforms (2025)

An eCommerce platform is a software application that helps online businesses to manage their website, sales, marketing, and operations. It allows you to easily sell your goods and services online. These platforms take care of order tracking, payments, refunds, and replacement processes. It also provides you monthly, weekly, or yearly profit or loss reports of product sales.

After researching 40+ BEST eCommerce Platforms, I have compiled a list of free and paid solutions that I found comprehensive and reliable. My unbiased guide highlights essential features, pros and cons, and pricing details. This well-researched article may help you make an informed choice. Read the complete article to uncover exclusive and credible insights on top platforms. Read more…

A Complete List of Top eCommerce Platforms

Platform	Best For	Free Trial	Link
👍 Wix eCommerce	E-commerce Stores	14 Days Free Trial	Learn More
👍 Shopify	For maximizes your revenues	3 Days Free Trial	Learn More
Ecwid	E-commerce Stores	Lifetime Free Basic Plan	Learn More
FastSpring	Enterprise Stores	14 Days Free Trial	Learn More
Adobe Commerce	For Better Performance	30 Days Free Trial	Learn More

1) Wix eCommerce

Wix impressed me with its easy-to-use, beginner-friendly approach as a website builder in this industry. I found it to be one of the best eCommerce platform because I could easily drag and drop elements on any page to fit my needs. It offered me valuable analytical insights through Google Analytics integration. In fact, the engagement boost from email and push notifications was awesome.

Wix eCommerce allows you to effortlessly sell products on platforms like Facebook and Instagram, with multiple payment options, including PayPal and Apple Pay. Its templates are perfect for various niches and ensure your store’s visual appeal. Benefits include compliance with ISO and PCI DSS standards, affordable transaction fees, and robust SEO tools.

Features:

• Website Creation: It helps you create a personal blog, portfolio website, or online store effortlessly.
• Multilingual Store Setup: I could easily set up a multilingual store with complete features like storefront, cart and checkout, product management, store administration, and marketing tools, making it ideal for catering to diverse customer bases effectively.
• Invoice Management: Offers features to send and manage invoices seamlessly for better financial tracking.
• Analytics Integration: Seamlessly integrates with Google Analytics, Facebook Pixel, CAPI, GTM, and Google Ads for tracking performance.
• No-Code Editor & POS Integration: Provides a no-code, drag-and-drop editor along with Point of Sale (POS) integration for simplicity.
• Customer Support: Provides efficient customer support via chat, ensuring quick responses and resolutions.
• Supported Platforms: Supported on both Android and iOS, offering wide accessibility.

Pricing:

• Price: Plans start at $17 a month.
• Free Trial: 14 Days money back guarantee

Visit Wix >>

14 Day Free Trial

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2) Shopify

Shopify is an eCommerce platform I reviewed for online selling. During my analysis, I discovered its all-in-one solution is perfect for any online business. The platform monitors performance and improves user engagement. It allowed me to access tools like Logo Maker and Business Name Generator, which helped my brand stand out. I recommend this as a top-notch choice for eCommerce.

Shopify offers extensive order fulfillment, unlimited storage, and seamless integration with platforms like Apple and Messenger. It supports various payment options, including PayPal and Google Pay with PCI DSS compliance standards. With features like product star ratings, eCommerce templates, and Shopify Analytics.

Features:

• Mobile-Friendly Stores: Stores are mobile-friendly, providing an excellent user experience on smartphones and tablets.
• Omnichannel: Offers omnichannel selling, smart inventory, staff management, checkout, products, customer reporting, and marketing features.
• Manual Order Creation: Allows you to manually create orders, which is helpful for custom sales and special requests.
• Real-Time Shipping Calculations: Provides real-time shipping calculations with support from multiple carrier services for accurate delivery costs.
• Enterprise Expansion: Enterprise expansion is available via Shopify Plus, which offers robust tools for scaling businesses.
• Customer Support: Provides efficient customer support through chat and contact forms for prompt assistance.
• Supported Platforms: Supported on Android and iOS, ensuring accessibility across a wide range of devices.

Pricing:

• Price: Shopify offers plans starting at just $1 monthly with a 20% discount on yearly payments.
• Free Trial: You can try it for free with a 3-day trial.

Visit Shopify >>

3 Day Free Trial

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3) Ecwid

While reviewing Ecwid, I noticed it is a great online eCommerce platform for building an online store. I could easily sell through my website, social channels, and on Amazon. It also offered me the option to sell products live in person. Updating product names and prices was fast. I appreciated the drag-and-drop editor for making customization straightforward.

Ecwid ensures your online store is PCI DSS compliant and offers multiple payment options, including Stripe and PayPal Checkout. It allows you to optimize your store’s online presence with SEO and marketing tools, including support for Google Ads and Analytics. Ecwid is also great for managing digital goods, inventory, and automated tax calculations while providing real-time notifications.

Features:

• Centralized Inventory Management: It allows you to control everything from a single dashboard with centralized inventory oversight.
• Order Notifications: Offers push notifications each time an order is placed or payment is successfully accepted. I find this feature very helpful.
• Platform Integration: Seamlessly integrates with Wix, WordPress, and Squarespace for flexible website and eCommerce capabilities.
• Social Media Selling: Allows you to sell products directly on social media platforms like Amazon, Facebook, and Instagram.
• Customer Support: Provides customer assistance via both chat and phone, ensuring prompt issue resolution.
• Supported Platforms: Supported on Android and iOS, offering accessibility on various mobile devices.

Pricing:

• Price: Plans start at $21 monthly with a 16% discount on yearly payments.
• Free Trial: Lifetime Free Basic Plan.

Visit Ecwid >>

Lifetime Free Basic Plan

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4) FastSpring

During my analysis, I discovered FastSpring’s eCommerce platform, which aims to simplify selling globally with its easy setup and SaaS features. I could access helpful management tools and well-designed eCommerce email templates. It allowed me to easily connect with social media channels, making it a superior choice for improving sales.

FastSpring allows you to seamlessly integrate with tools such as Nalpeiron, WordPress, and Google Analytics, ensuring your eCommerce operations are streamlined. Benefiting compliance standards like GDPR, SCA, and PCI DSS, it supports various payment options, including VISA and PayPal. Keep in mind a 2.9% transaction fee applies.

Features:

• Multilingual Capabilities: This eCommerce platform supports 15+ languages, allowing you to serve a global audience effectively.
• Security and Risk Management: I found this helpful for fraud prevention, managing subscriptions, affiliate marketing, simplifying processes, and enhancing login security while reducing complexity and risks.
• Cart Abandonment Reduction: Helps you reduce cart abandonment by offering full-service eCommerce solutions for enhanced customer retention.
• Notification Services: Provides both email and push notifications, keeping customers informed about order updates and offers.
• Global Payments and Localization: Supports various payment methods, localization, and pricing flexibility for seamless international transactions.
• Customer Support: Provides assistance via chat and contact form, ensuring responsive and accessible support.
• Supported Platforms: Supported on Android and iOS, allowing users to access the platform on any device.

Pricing:

• Price: FastSpring offers flexible pricing, with quotes available from sales.
• Free Trial: Try it risk-free with a 14-day free trial.

Visit FastSpring >>

14 Day Free Trial

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5) Adobe Commerce

I reviewed Adobe Commerce and found it to be a phenomenal e-commerce platform. It allowed me to manage every detail of my store’s content, looks, and functions. I could also track performance using predictive tools and web data, which is a great way to optimize marketing efforts.

Adobe Commerce allows you to seamlessly sell products on social media channels like Facebook and Instagram. It offers a rich selection of eCommerce templates from brands such as Templates Master and WeltPixel. Consider its multiple payment options, including credit cards and PayPal, and its adherence to PCI DSS compliance standards. Adobe Commerce ensures your store’s growth with features like Store Fulfillment, Scale & extensibility, and Inventory management. However, be aware of the 3% transaction fees.

Features:

• Product and Catalog Browsing: Allows customers to browse through products and catalogs, making it easier to find items.
• Order and Site Management: Provides comprehensive order and site management features for streamlined eCommerce operations. I found it to be great for efficient handling.
• Seamless Integrations: Integrates smoothly with Accounting, ERP, CRM, PIM, and more, aiding in unified business processes.
• No-Code Editor & POS Integration: Offers a no-code, drag-and-drop editor along with Point of Sale (POS) integration for simplified setup.
• Customer Support: Provides customer support via chat and contact form, ensuring quick assistance for any issues.
• Supported Platforms: Supported on both Android and iOS, catering to a wide range of users.

Pricing:

• Price: Adobe Commerce is a powerful e-commerce tool with pricing available upon request from the sales team.
• Free Trial: It also offers a 30-day free trial.

Link: https://business.adobe.com/products/magento/magento-commerce.html

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6) Volusion

I analyzed Volusion and found it to be one of the best choices for selling physical products. It helped me with responsive themes that allowed me to build a unique store without requiring any coding skills. The website builder includes handy drag and drop features along with smooth on-page editing. I recommend Volusion for its customizable layouts and ROI tracking, which significantly enhance the user experience.

Volusion is a multifaceted tool that seamlessly integrates with platforms like accessiBe and ShipStation and supports selling on social media channels like Facebook. It offers various eCommerce templates and compliance with standards such as PCI DSS. The platform provides multiple payment options and tools like Barcode Generator. Allows you to analyze store performance using Google Analytics and ensures your store’s engagement through Email and Push notifications. Transaction fees stand at 1.25%.

Features:

• Responsive Design: Offers responsive themes that automatically adapt to any device, enhancing user experience.
• Brand Promotion Tools: Lets you showcase your brand across the site using built-in promotional features for consistent branding.
• Product Search Optimization: Helps customers locate items quickly and easily, streamlining the shopping experience.
• SEO & Image Management: Allows uploading images and managing SEO in one place for better online visibility. I found this particularly useful for boosting my store’s search rankings.
• Customer Support: Provides support via email and phone, ensuring timely assistance for users.
• Supported Platforms: Supported on both Android and iOS, offering flexible access across mobile devices.

Pricing:

• Price: Volusion offers plans starting at $35 monthly.
• Free Trial: Users can also enjoy a 14-day free trial without needing a credit card.

Link: https://www.volusion.com/

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7) PrestaShop

According to my review of PrestaShop, it is one of the best eCommerce platforms. I noticed the mobile-friendly design is impressive, letting you choose from different themes easily. It helped me expand my reach on social channels like Facebook and Twitter.

PrestaShop offers a customizable platform, allowing users to choose from various themes and colors for optimal aesthetic appeal. It allows you to manage products, orders, and customer relationships efficiently. Integration with tools like Store Manager and Zoho ensures your store operates seamlessly. With GDPR compliance and multiple payment options, including PayPal and Stripe, it’s great for diverse eCommerce needs, from Fashion to Electronics.

Features:

• Management & Analytics: I can easily track my store’s performance with Google Analytics integration and handle everything from content navigation and streamlined checkout to engagement, loyalty, and order customization.
• No-Code Editor & POS Integration: Provides a drag-and-drop editor and Point of Sale (POS) system for easy store setup.
• Multilingual & Multi-Currency Store: PrestaShop enables creating an online store with various languages and currencies for global reach. I found this feature helpful for expanding my business reach.
• Notification Services: Provides email, SMS, and push notifications for timely updates and customer engagement.
• Customer Support: Offers assistance via contact forms, ensuring efficient problem resolution for store owners.
• Supported Platforms: Compatible with Windows, Mac, Linux, and iOS, making it versatile across devices.

Pricing:

• Price: PrestaShop offers a pricing model where you must request a quote from sales for detailed pricing information.
• Free Trail: They provide a 14-day free trial.

Link: https://www.prestashop.com/en

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8) OpenCart

OpenCart is an eCommerce platform that I have tested, and it helps me set specific user permissions. I could manage access for different user groups and individuals, which made operations smooth. The platform allowed me to handle multiple stores from one admin dashboard, which was a great option. I could also sell on Facebook and Instagram and track performance with Google Analytics, which helped me make better decisions.

OpenCart is a robust tool for online store management, allowing you to efficiently handle products, orders, and customers. It supports multiple payment options like PayPal and 2Checkout and ensures your store’s compliance with PCI and GDPR standards. With integrations like Zapier and SEO tools, OpenCart optimizes store performance and marketing, offering a comprehensive eCommerce solution. Enjoy a wide variety of templates and a modest 0.5% transaction fee.

Features:

• Comprehensive Store Management: Offers store management, extensions, user management, backup and restore features, and customizable themes.
• No-Code Editor & POS Integration: Provides a no-code, drag-and-drop editor along with Point of Sale (POS) integration for ease of use.
• Module & Theme Selection: It provides a wide range of modules and themes to expand store functionality effectively.
• Notification Services: Provides SMS, push, and Facebook notifications, ensuring timely updates for customers and businesses.
• Customer Support: Offers customer support through contact forms, email, and phone, catering to various needs.
• Supported Platforms: Supported on Android and iOS, ensuring broad accessibility for different user preferences.

Pricing:

• Price: OpenCart is free for all users. Additionally, they provide an OpenCart Cloud store that offers 7 Days Free Trial.

Link: https://www.opencart.com/

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9) Big Cartel

Big Cartel provided me with a simple eCommerce platform to create an online store, showcase products, and grow my business. According to my experience, it is perfect for handling online and in-person sales. Plus, the 2.9% transaction fee is one of the easiest ways to save on costs.

Big Cartel is a robust platform offering customizable eCommerce templates like Luna and Netizen. It supports GDPR compliance and provides multiple payment options, including Stripe and PayPal. Users benefit from features like real-time stats, shipment tracking, and sales tax autopilot. Big Cartel ensures your store’s performance is optimized with tools like Google Analytics and push notifications.

Features:

• Theme Customization: It helps you customize free themes to set the look and feel of your online shop.
• Business Plan Selection: Allows you to select an affordable plan according to your specific business needs and budget.
• Store Management: It lets me manage the store, fulfill orders, update products, check stats, and run promotions easily.
• Third-Party Integration: Seamlessly integrates with Zapier, LiveChat, POWr, Poptin, and Mailchimp for extended functionality.
• Social Media Selling: Enables you to sell products on popular social media channels like Facebook, boosting your reach.
• Drag-and-Drop Editor: Provides a drag-and-drop editor for effortless website building without any coding required.
• Customer Support: Offers customer support via email, providing timely assistance and resolution to queries.
• Supported Platforms: Supported across Android, iOS, and Windows, ensuring accessibility on various devices.

Pricing:

• Price: Big Cartel offers plans starting at $15 a month.
• Free Trial: Lifetime free basic plan available for those looking to get started.

Link: https://www.bigcartel.com/

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10) nopCommerce

I particularly liked nopCommerce as an awesome open-source eCommerce platform. The platform allowed me to integrate my store with ease and customize it without limits. I would recommend it for its top-notch features like mobile commerce, which are essential for any e-commerce setup.

nopCommerce allows you to seamlessly integrate with platforms like PayPal, FedEx, and Amazon, offering a Multi-vendor, Omnichannel experience. Its eCommerce templates simplify selling on social media channels like Facebook. It supports compliance standards, including PCI and GDPR. Consider its multiple payment options and SEO tools. nopCommerce is also equipped with Google Analytics for performance analysis and provides Email and Push notifications.

Features:

• Store Launch and Scalability: Allows you to launch and scale your online store with rich built-in functionalities effortlessly.
• Business Flexibility: Enables SMB to enterprise-level businesses to quickly launch and grow their online store effectively.
• Multi-Vendor and Multi-Store: Offers multi-vendor and multi-store functionalities, making it great for diverse business needs.
• Comprehensive Security: Provides essential security features suitable for all types of businesses, ensuring data protection.
• Customer Support: Offers responsive customer support through contact forms and email for efficient issue resolution.
• Supported Platforms: Supported on both Android and iOS, making it accessible on multiple devices.

Pricing:

• Price: nopCommerce is a Free and open-source eCommerce platform. Also, you can request a quote from the sales.

Link: https://www.nopcommerce.com/

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11) Shift4Shop

Shift4Shop’s range of plans is ideal for different online store types. I could access built-in SEO tools and a CRM, which helped me keep everything in order. It offers great features like Google Analytics support, a secure cart, a free domain, and strong two-factor authentication.

Shift4Shop is a robust platform offering a variety of eCommerce templates including Apparel, Electronics, and Books. It supports PCI compliance standards and provides multiple payment options like Apple Pay and Google Pay. 2.9% transaction fee ensures your store has SEO, Email, and Marketing tools. Shift4Shop is all you need to kickstart and manage a successful online store.

Features:

• Unlimited Product Listings: Allows you to add an unlimited number of products to your store, without restrictions.
• Automatic Shipping Rates: Provides real-time automatic shipping rates for seamless and accurate delivery cost calculations.
• Shopping Cart Saving: It helps customers save their shopping cart items for later purchases, improving conversion rates.
• Single-Page Checkout: Offers a single-page checkout process for faster and more efficient customer transactions.
• Third-Party Integration: Seamlessly integrates with Facebook, eBay, FedEx, Kount, and Avalara for enhanced functionality.
• Social Media Selling: Enables you to sell products directly on social media channels like Instagram for broader reach.
• No-Code Editor & POS Integration: Provides a no-code, drag-and-drop editor along with Point of Sale (POS) integration for ease.
• Customer Support: Offers customer support via email and phone for reliable issue resolution and assistance. Supported Platforms : Supported on Android and iOS platforms, ensuring access across mobile devices.

Pricing:

• Price: Request a Quote from Sales.
• Free Trial: Lifetime Free Basic Plan.

Link: https://www.shift4shop.com/

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12) WooCommerce

WooCommerce is an open-source eCommerce platform that lets you customize every part of your store. I found that you can download and install it for free on any WordPress site. There are over 300 extensions that help you add features to your WooCommerce store. According to my review, WooCommerce offers amazing marketing tools and works with Google Analytics to track performance.

WooCommerce is a great option for online businesses, allowing you to sell products on social media channels like Facebook and Instagram. It offers eCommerce templates for Email and supports critical compliance standards such as PCI DSS and GDPR. With multiple payment options including Stripe, PayPal, and Apple Pay, it ensures your store has flexibility in transactions. Remember, there’s a 2.9% transaction fee, yet it’s balanced with benefits like Email and Push notifications.

Features:

• REST API Integration: It is built with a REST API, allowing scalable integration with virtually any service seamlessly.
• WooCommerce Marketplace: Allows you to add and feature official extensions to enhance your store’s functionality effectively.
• Comprehensive API Management: Comes with a REST API, enabling full management of products, orders, and store data. I could easily manage everything.
• Automation Integration: Seamlessly integrates with Zapier, allowing you to automate various workflows and streamline operations.
• Affordability and Scalability: Offers an affordable and scalable solution, perfect for growing businesses aiming to expand.
• Drag-and-Drop Editor & POS: Provides a no-code, drag-and-drop editor along with Point of Sale (POS) integration for easy customization.
• Customer Support via Email: Provides responsive customer support through email, ensuring efficient problem resolution.
• Supported Platforms: Supported on Android and iOS, offering accessibility across multiple mobile devices.

Pricing:

• Price: Request a Quote from Sales.
• Free Trial: 30 Days Free Trial.

Link: https://woocommerce.com/

What is an eCommerce platform?

An eCommerce platform is a software application that helps online businesses to manage their website, sales, marketing, and operations. It allows you to easily sell your goods and services online. These platforms take care of order tracking, payments, refunds, replacement processes. It also provides you monthly, weekly, or yearly profit or loss reports of sales.

Why use the eCommerce platform?

Here are some benefits of using an eCommerce platform:

• Consumers can get descriptions and details about your products from an online product catalog.
• Helps you to attract new customers with Search Engine visibility and promotions.
• Offers complete automation of checkout, billing, inventory management, and payments.
• The eCommerce platform helps you to keep track of consumers’ buying habits.
• Helps you to sell products across the World.

How Did We Choose BEST eCommerce Platforms?

At Guru99, we are dedicated to providing accurate, relevant, and objective information through rigorous content creation and review. After evaluating 40+ best eCommerce platforms, I have compiled a comprehensive list of free and paid solutions, including essential features, pros and cons, and pricing details. Check out below important factors. Given the diverse needs of users, our selection focuses on usability, scalability, and customer satisfaction to simplify your decision.

• Ease of Use: It is important to choose platforms that are easy to set up and manage.
• Pricing: We considered affordable solutions, great for businesses aiming to maximize value.
• Mobile-Friendliness: Mobile-optimized platforms are one of the best ways to reach wider audiences.
• Integration Support: Centralized control helps you connect accounting and marketing tools effectively.
• Customization Options: Themes and customizations allow you to tailor your store’s appearance perfectly.
• SEO Tools: The best platforms offer built-in tools to boost visibility and search engine ranking.
• Customer Support: Reliable support ensures you can resolve issues quickly when needed.
• Analytics and Insights: Detailed reporting provides the most effective way to make data-driven decisions.

How Do eCommerce Platforms Work?

eCommerce platforms contain eCommerce website builders, accounting management, inventory management system, and customer service management system all in one place. All these tools combined help businesses manage their website, sales, marketing, and operations easily. It allows you to easily sell your goods, services and takes care of order tracking, payments, refunds, and replacement processes.

Verdict:

I always find it intriguing to explore the top eCommerce platforms as these tools can dramatically enhance an online business’s reach and efficiency. I am confident that understanding their diverse features will help you make a better decision for your online store. Let us dive into my verdict to see which option could be your top choice.

• Wix eCommerce is an amazing and user-friendly option for beginners, offering a drag-and-drop interface and robust SEO tools, perfect for businesses aiming for a customizable yet streamlined approach.
• Shopify is an ideal solution for scaling online businesses, offering extensive integrations and efficient omnichannel selling capabilities with strong analytics.
• Ecwid stands out for its comprehensive, multi-platform support and no transaction fees, making it a powerful, cost-effective choice for versatile eCommerce needs.