R Programming
SAS vs R: What's the Difference?
What is SAS? SAS stands for S tatistical A nalysis S oftware which is used for Data Analytics. It helps...
Search Engine Optimization (SEO) is a step by step process of improving the visibility and quality of a web page or a website for the users on a web search engine. It is also referred to as "natural," or "organic," results for the users' search query. It is a set of methods for increasing ranking position on search engines and traffic to your websites.
In this SEO Tutorial for beginners, you will learn SEO basics like:
Now in this Search Engine Optimization tutorial, let's learn how SEO works:
Step 1) In this step, you require to discuss business objective with your clients.
Step 2) You can begin with Initial keyword analysis.
Step 3) Identify the home page and keyword combination.
Step 4) Process and get the approval by the client for Keyword/Landing Pages.
Step 5) Finalize ranking and traffic reports and starts with the SEO process.
Step 6) In this step, you need to do on-site & off-site optimization activities.
Step 7) Detailed recommendation documents.
Step 8) Implement your predecided SEO methods.
Step 9) Perform monitoring and optimizing.
The below figure in this SEO syllabus for beginner, explains main SEO techniques:
There are mainly three types of SEO techniques used to achieve the best ranking in search engines.
Let's learn, all of these techniques one after another:
In On-Page Optimization SEO method, you need to put the keyword phrase in the title tag and the meta description. You also need to have keywords phrase included inside your main content in all your webs-pages.
This method mainly focuses on website content, keyword usage in titles, headings, site structures along with internal and external links.
Here are some Important On-Page SEO Tasks:
Title and Meta Tags:
Anchor Text:
Image Optimization:
Internal Linking:
Content Optimization:
XML Sitemap:
Robots.txt:
In this digital marketing method, you need to perform a specific task outside of your web-pages to increase your search engine position.
Off-Page Checklist:
It is the combination of SEO factors that cannot be directly handled by the creator of a website because he has created a backlink, post content in other related and thematic website.
Given below are some important off-page task which helps you to achieve your goal.
Technical SEO is a method of optimizing your website for the crawling and indexing phase. It is known as "technical" because it does not concern the actual content of the website or with the part of your website.
The main aim of technical SEO is to optimize the infrastructure of a website. Famous online shopping portals like Amazon, Alibaba use this method to get the highest search engine ranking.
Here are some important tips/checklist for Technical SEO:
Note: Directory submission, social bookmarking, article submission is not recommended off-page methods.
Search engines are very smart, but they are software, not human being who can read the content of their interest. So, if you make your site too complicated, then the search engine is not able to understand the content of your site correctly. Lastly, indexing would not be efficient, that may result in a low ranking for your website.
Now in this beginners guide to SEO, we will learn about guidelines to create SEO friendly web design of a web page:
Here are a few guidelines that you should know before designing a webpage for your website.
Now, let's learn the SEO optimization techniques in this SEO tutorial:
Here are some important SEO optimization techniques:
Now in this SEO for beginners tutorial, we will learn about difference between Black Hat SEO and White Hat SEO:
Here are some major differences between Black Hat SEO vs. White Hat SEO:
White Hat SEO | Black Hat SEO |
White Hat SEO is techniques which comply with search engine guidelines are used to improve search engine rankings. | Black Hat SEO is a technique which is not approved by search engines are used to improve SEO. |
You will never be penalized or not have any risk of de-indexing of your site. | This technique may ban your site, de-indeed or you may be penalized by search engines. |
Focused on providing quality and relevant and highly engaging content to the users. | Don't care about the quality content. |
It is an ideal method for an organization who are looking for a long-term Investment. | An organization looking for a quick financial return uses black hat SEO methods. |
It mainly focuses on optimum use of keywords in title, metatags, and body of content. | Keyword density is increased to get a higher search engine ranking. |
SEO copywriting is the method of writing text on a web page in such a way that it is readable for the user. It also targets specific search terms. It also aims to rank highly in the search engines for the targeted search terms. Content marketing also helps you to optimizes other on-page elements for the specially targeted search terms. These include the title, meta description, keywords tags, headings, etc.
Here are some reasons why quality content is absolutely essential for your website.
A search engine is an internet-based software which helps us to search an index of documents for a certain definition, phrase, or text. It is mostly used to refer to large web-based search engines that search through billions of pages on the internet.
Now in this SEO Tutorial, we will learn how Search Engines work:
Search engine function in four different parts:
Google BERT update uses BERT models for better understanding of the user search queries. This update mainly affects search rankings and featured snippets. The full form of BERT is Bidirectional Encoder Representations from Transformers.
Google Penguin is another algorithm update that was first announced on April 2012. The update was mainly aiming to
lower the search engine rankings of websites that breach Google's Webmaster guidelines. This is mostly done by using various kinds of black-hat SEO techniques.
"Panda is an algorithm which mostly applied to sites overall and has become one of the most vital ranking signals. It measures the quality of a site. This update tells Google to take quality into account and ranks it accordingly.
Google Panda updated also aims to rate the quality of your pages and website. It is based on things about your site that Google can rate and recognized your algorithm.
RankBrain is another important machine learning-based search engine algorithm which helps Google to process search results to offers highly relevant search results for users.
RankBrain mainly aims to help Google to refine queries. However, it is also used to help rank web pages.
Algorithm changes in 2020 is centered around the user experience and user-friendliness of the website. An algorithm change is usually similar to 'community service' for the business impacted negatively.
If your pages were not designed according to recent white hat SEO methods, then Gooogle will identify this and lower your site rankings.
Google will continue to do so until you clean your pages up. However, if Google thinks your links are manipulative and using a spamming method, they want them cleaned up, too.
Mobile SEO is a process of designing a website to make it suitable for viewing on mobile devices of different screen sizes which have lower bandwidth. Apart from all the rules which are an application for the desktop website. However, you need to take some additional care while designing a website for mobile devices.
Important attributes for mobile-friendly websites are:
Here, are some common myths about the Search Engine Optimization:
Myths | Reality |
You can pay for traffic to get desired SEO result. | No, In fact, this type of strategy is coming under "black hat" technique, and it is highly recommended to not follow it in any way. |
SEO is not that fast. | Yes, it is true as you need to option to get the desired result in the search engine ranking. |
SEO is just about optimizing Google. | No, today, SEO is not just for Google anymore. There's a number of different platforms like bing and yahoo, etc. It also depends on your business. |
SEO is a difficult method. | No, that is not correct as once you understand SEO, it is not that hard. |
SEO is not legal. | SEO is legitimate and normal if done in a "white hat" way. Today, lots of companies able to enhance their business by using the correct SEO method. |
Here, are important benefits\ pros of using SEO:
Here are cons/drawbacks of using Search Engine Optimization:
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