Email is one of the ideal points of contact between business and your customers. Clients resort to email these days to communicate their queries or complaints regarding services or products. On the other site, enterprises and businesses use email to advertise and market products among potential customers. Mail marketing software tools are key to achieve optimum utilization of resources when it comes to using email as a way of contacts.

Following is a handpicked list of Self Hosted Email Marketing Tools, with their popular features and website links. The list contains both open source (free) and commercial (paid) software.

1) MailWizz

MailWizz is a self hosted email marketing software which is written in PHP and MySQL. This application is suitable for both beginners and experts. It provides a detailed overview dashboard that enables you to manage your mails with ease. MailWizz enables you to create an unlimited separate customer account. It allows you to send mass emails to clients with no hassle.

Features:

  • Create autoresponders, recurring campaigns, or regular campaigns.
  • You can send campaigns based on JSON feeds or external RSS.
  • Get detailed reports according to your campaigns and share it with anyone.
  • Send your emails with any SMTP server, SparkPost, Amazon SES, MailGun, and more.
  • It enables you to import your subscribers from a text file, external database, or CSV file.
  • You can create custom fields required for your subscribers.
  • This application enables you to manage all your surveys created throughout the system.


2) Sendy

Sendy is one of the best self hosted email marketing solution built in PHP. It enables you to send newsletters via Amazon SES (Simple Email Service). This open source email marketing software offers reports to see the result of every campaign. Sendy automates your marketing by sending bulk emails. Sendy allows you to block mails belonging to certain domains from signing up on your list.

Features:

  • It provides campaign builder, automatic bounce handling, reporting, and more.
  • You can filter out emails with ease.
  • Sendy provides you a notification when someone subscribes to the list.
  • This app enables you to create a suppression list of emails.
  • This open source email marketing software helps you to clean inactive or unconfirmed subscriber mails.

Link: https://sendy.co/


3) Octeth

Octeth is a self hosted email marketing service that helps you to setup mail series depend on triggers like subscription info or email clicks. This application allows you to create and manage more than one user account with ease. It can identify a bounced email address that you can easily filter from your user list.

Features:

  • It provides reports for email opens, clicks, links, invalid emails, and more.
  • You can schedule your emails with ease.
  • This email marketing platform enables you to know the log of every activity of subscribers.
  • It allows you to collect information about your subscriber.
  • Octeth has easy to use easy to use subscription form designer.
  • You will get email notification whenever subscription or unsubscription occurs.
  • It offers a wizard to create your email.
  • The tool can be used to publish emails on Facebook, Twitter, MySpace, and more.

Link: https://www2.octeth.com/


4) Interspire

Interspire is the best email marketing softwares. It can be easily used to turn your leads into buyers. Interspire app helps you to create, send, and track emails for marketing. This application is specifically built to automate your follow up marketing. The tool allows you to send personalized email messages to your new leads.

Features:

  • This self hosted email marketing application can remove inactive leads from your list.
  • It helps you to optimize your click-through rate.
  • You can see the complete activity of a lead with event logging.
  • The tool has a drag and drop editor that can customize surveys and feedback forms that you can link with your email campaigns.
  • This open source email marketing software offers a user-friendly interface to manage your emails.
  • You can keep your list up to date with automated bounce processing.
  • Interspire software provides easy to read summary report.

Link: https://www.interspire.com/


5) Mautic

Mautic is a free and open source email marking automation software. It helps you to generate a lead, contact segmentation, marketing campaigns, etc. This application can be installed without any hassle. Mautic provides unlimited customizations, integration, and can be easily extended via API.

Features:

  • Offers easy to use interface.
  • It lets you design and distribute unique themes for emails and landing pages.
  • You can manage your campaign with no hassle.
  • This self hosted email marketing application allows you to monitor your traffic data.
  • You can send personalized emails.
  • The tool enables you to customize mobile-friendly email templates.
  • It provides real time reports.
  • Manage your emails from easy to use dashboard.
  • You can track website visitors.
  • Provides visual analytics.
  • Offers a wide range of CRM tools.

Link: https://www.mautic.org/

FAQ:

❓ What is an E-mail Marketing Software Tool?

Email Marketing Software helps enterprises and businesses to advertise and market products among potential customers. They are key to achieve optimum utilization of resources when it comes to using email as a way of contacts.

✔️ Why choosing the best email marketing service is important?

Email marketing is one of the effective marketing strategies for small businesses. It is very important to that you choose this software carefully because you will have to ensure that your emails are actually delivered or not.

⚡ How can you make customers read through my email?

Follow the following points to make customer read through your email:

  • You have to focus on clarity instead of creativity.
  • Add a catchy subject line.
  • Use numbers than numerals
  • Make email urgent.
  • Add images in your email.
  • You can use the preview text to preview the text body, make sure to write up to 60 characters.
  • Make your first email sentence engaging.
  • Keep email short
  • Highlight important parts in email.
  • Make bullets so that your email becomes easy to scan.

❓ Will my sales hike due to an email marketing campaign?

Yes, you can get a hike due to an email marketing campaign compared to social media marketing.

✔️ What is a good email open rate?

Email open rate is the total number of subscribers in the percentage who have opened an email campaign. These rates can vary based on the relevancy of the subject matter and the subject line for subscribers. The ideal open rate can be 17.80%.

⚡ How can you analyze the results from email campaign?

You can analyze the results from the email campaign by checking rejected mail, views, clicks, and opt-out reports. You can also check open rate, click-through rate, unsubscribe rate, etc. for better analyzes of results.

💻 What to Look for in a Good Email Marketing Tool?

Here are the important points to Look for in a Good Email Marketing Tool:

  • You have to look for the number of lists/contacts you can add.
  • Check template system.
  • Ensure whether you can perform A/B testing or not
  • Must be able to preview the inbox.
  • Personalization.

 

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