10 Best FREE A/B Testing Tools (2025)
Bryce Leo
A/B testing tools (also called split testing tools), are used to create and compare two web page variants, A and B. These tools provide statistical analysis to determine which variant performed better for a specific conversion goal.
With over 120 hours of research behind me, I have carefully examined 45+ Best FREE A/B Testing Tools and curated a trusted selection. This in-depth, well-researched guide offers unbiased details, including free and paid options, to help you make the best choice. This may help you find a tool with the right features and pricing. Read the full article to discover must-see insights. Read more…
With Zoho PageSense, you can create variations of your webpage/elements and run AB tests. Define metrics you want to track during your A/B tests, such as conversions, CTRs, revenue, engagement, or other KPIs that align with your objectives;
Best FREE A/B Testing Tools: Top Picks!
| Name | Free Trial | Link |
|---|---|---|
| 👍 Zoho PageSense: AB testing | 15-Day Free Trial (No credit card required) | Learn More |
| Unbounce | 14-Day Free Trial | Learn More |
| VWO | Lifetime Free Basic Plan | Learn More |
| Optimizely | Lifetime Basic Free Plan | Learn More |
| Omniconvert | Lifetime Free Basic Plan (No credit card required) | Learn More |
1) Zoho PageSense: AB testing
Zoho PageSense is great for running AB tests. I could create page variations and track conversions, CTRs, or other key metrics. I also liked how it lets you edit and optimize pages after choosing the top choice. This remarkable tool covers mobile, desktop, and tablet versions.
Best for small to large businesses
Drag and Drop Editor: Yes
Integrations: Mixpanel, Zoho Sites, Google Analytics, Google Ads etc.
Free Trial: 15-Day Free Trial (No credit card required)
Features:
- Audience Segmentation: I found it simple to segment my audience based on various criteria such as traffic sources, location, or device type.
- Performance Tracking: You can view detailed reports on A/B test performance, tracking key metrics and user behavior insights.
- Heatmap Integration: Enable heatmaps in tests to discover how visitors interact with each variation, helping you analyze behavior.
- Conversion Forecast: Follow a conversion forecast that allows you to make data-driven decisions even before the test ends.
- CRO Tools Bundle: PageSense offers A/B testing as one of its more than 10 CRO tools available at an affordable price.
Pros
Cons
How to Get Zoho PageSense for Free?
- Go to the official Zoho PageSense website.
- Sign up for an account and choose the 15-day free trial option to explore the platform’s features.
- After signing up, you can use all the premium features during this trial period without any upfront payment.
- If you decide not to continue after the trial, simply cancel before the trial ends to avoid any charges.
15-Day Free Trial (No credit card required)
2) Unbounce
Unbounce is the ideal A/B testing tool. I could compare my landing pages, ads, and content with ease. It also allowed me to increase conversions with AMP. I found it to be impressive.
Features:
- Page Customization: It enables you to customize any web pages with just a few clicks for improved user experience.
- HTML, CSS, & JavaScript Integration: This application allows you to add custom HTML, CSS, and JavaScript easily to enhance page functionalities.
- Template Selection: Unbounce provides over 100 customizable templates, allowing you to design landing pages more effectively.
- Professional Images: It offers professional-grade images sourced from over 1,000 photographers, perfect for creating visually appealing content.
- Mobile Page Customization: I could easily customize my mobile pages with this tool, providing a seamless user experience across devices.
- SVG Graphics: You can add high-quality SVG graphics, ensuring your visuals remain sharp and scalable on any screen.
Pros
Cons
How to Get Unbounce for Free?
- Visit the official Unbounce website.
- Sign up for an account and select the 14-day free trial option to access all features.
- If you choose not to continue after the trial, be sure to cancel before the end date to avoid charges.
Link: https://unbounce.com/product/ab-testing-tool/
3) VWO
VWO Testing lets you try different variations on your site. I could see the top-performing versions. The awesome report customization with graphs and loss details gave me a clear view of the results.
Features:
- Behavior-Based Testing: I could run tests based on visitor behavior, such as time spent on a page or element clicks.
- Advanced Code Editing: It provides an advanced code editor, allowing you to make complex changes with ease for customization.
- CSS Customization: You can make CSS changes, including background colors, font styles, and borders, for enhanced visual appeal.
- Statistics for Decision Making: It offers statistics that help reduce testing time and provide actionable insights for business decisions.
- Metrics Tracking: You can track multiple metrics to evaluate A/B testing results effectively and improve overall performance.
Pros
Cons
How to Get VWO for Free?
- Visit the official VWO website.
- Create an account and access the lifetime free basic plan.
- This free plan allows you to experience essential features without any time limits or upfront payment.
- Upgrade anytime if you wish to unlock additional premium features as your needs grow.
Link: https://vwo.com/
4) Optimizely
Optimizely is a great platform for running experiments. I could test websites, apps, and devices. It helped me enhance my digital channels and improve user experiences.
Features:
- Unified Platform: It provides a single platform for running experiments and personalizing user experiences, all in one place.
- Audience Control: I could control how many people can view my experiment, allowing for better management of test audiences.
- Team Collaboration: This tool lets you experiment across both marketing and product teams, ensuring seamless team collaboration.
- Response Segmentation: You can segment responses from experiments, which helps in targeting and understanding specific audience behaviors.
- A/B Testing & Visual Editor: It supports A/B testing and offers an advanced visual editor for designing and managing experiments easily.
Pros
Cons
How to Get Optimizely for Free?
- Visit the official Optimizely website.
- Create an account and access the lifetime free basic plan.
- This plan provides access to fundamental features without any time restrictions or upfront costs.
- You can choose to upgrade at any time to unlock additional premium features as your needs expand.
Link: https://www.optimizely.com/
5) Omniconvert
Omniconvert is great for A/B testing. I could try different segmentation options to reach my audience. I also liked how the visual editor allowed me to change text and swap images.
Features:
- Device Compatibility: I had the capability to run A/B tests on various devices like mobile and laptop, ensuring a seamless testing process.
- URL Split Testing: Omniconvert allows you to conduct split URL testing, helping you evaluate major changes efficiently.
- Experience Scheduling: It enables you to schedule your experiment experiences, allowing for timely and strategic testing.
- Sub-Account Management: You can add sub-accounts with specific rights, making it easier to manage user access and permissions.
Pros
Cons
Pricing:
- Price: Request a free quote from sales
Link: https://www.omniconvert.com/
6) Adobe Target
Adobe Target offered me a top-notch A/B testing tool. I tested different versions of my site and optimized UI and content. It was helpful to test on various platforms, like apps and IoT devices.
Features:
- One-Page Website Optimization: It enables you to test, optimize, and personalize customer experiences specifically for one-page websites.
- Mobile Optimization: I was able to easily optimize mobile experiences, ensuring responsive and user-friendly designs for mobile users.
- Server-Side Scripting: You can run JavaScript code on the server-side using the node.js environment, enhancing backend functionality.
- Personalized Targeting: It allows personalization according to gender, age, brand preference, profile data, or brand similarity for tailored experiences.
- User Data Collection: You can collect valuable user data such as time spent, browser history, age, and loyalty status for deeper insights.
- Testing Flexibility: Adobe Target provides testing and personalization activities without requiring immediate activation, allowing for better flexibility in implementation.
Pros
Cons
How to Get Adobe Target for Free?
- Visit the official Adobe Target website.
- Create an account and start using the lifetime free basic plan.
- This plan grants access to essential features without any time limits or upfront payments.
- You can upgrade to access advanced features at any time based on your growing needs.
Link: https://business.adobe.com/products/target/adobe-target.html
7) Crazy Egg
Crazy Egg provides real-time A/B test results. I evaluated different product details, sales copy, and headlines. It was helpful to identify which page worked the most effectively.
Features:
- Testing Setup: It helps me to set up and launch my tests effortlessly, ensuring a smooth experience from the start.
- Versatile Testing Options: This tool enables you to test various elements, including product pages, landing pages, and other essential web components.
- Simplicity in Testing: It provides simplicity in testing the web pages I want, making the process quick and efficient.
- No Coding Required: You do not need to write any code to test the website, which is great for users without programming skills.
Pros
Cons
How to Get Crazy Egg for Free?
- Visit the official Crazy Egg website.
- Create an account and sign up for the 30-day free trial to explore all the platform’s features.
- During this period, you will have full access to premium features without any upfront payment.
- Cancel before the trial ends if you do not wish to be charged for a subscription.
Link: https://www.crazyegg.com/ab-testing
8) SiteSpect
SiteSpect allowed me to test my ideas with its A/B optimization tool. I checked which page version worked best for conversions. It was helpful to see support for React and Angular.
Features:
- Performance Dashboard: It provides a dashboard that measures user actions, events, conversion funnels, and various other metrics for better analysis.
- Interaction Measurement: You can measure the interaction between multiple independent elements of a visitor’s experience for deeper insights.
- User Experience Modification: It enables me to make changes to user experience using either regular expressions or a visual editor, enhancing customization.
- Server-Side Functionality: This tool provides server-side functionality with intuitive on or off switches for managing features effortlessly.
- Automated Campaign Analysis: It automatically analyzes campaigns and promotes winning variations to improve the visitor experience effectively.
- Cross-Device Recognition: SiteSpect helps you to recognize users across tablet, mobile, and desktop devices, ensuring a seamless experience.
Pros
Cons
Pricing:
- Price: Request a free quote from sales
Link: https://www.sitespect.com/testing-and-experimentation/
9) NotifyVisitors
With NotifyVisitors, I can easily create campaigns using its simple A/B testing features. It also offers an extensive undo facility, which has helped me resolve issues quickly. This testing tool works seamlessly across mobile, tablet, and desktop websites.
Features:
- Website Variation Creation: This tool enables you to create multiple variations of your website to test different designs effectively.
- User-Friendly Visual Editor: It provides an easy-to-use visual editor for marketers, making design adjustments quick and intuitive.
- Responsive Design Compatibility: It works seamlessly with responsive websites, ensuring a consistent user experience across devices.
- Conversion Analysis: You can identify which designs produce maximum conversions, helping to optimize your marketing strategies.
- Statistical Result Validation: It allows me to validate results through statistical methods, ensuring reliable data for decision-making.
- Visitor Behavior Analysis: You can visually analyze your website visitor behavior, gaining insights into user engagement and preferences.
Pros
Cons
How to Get NotifyVisitors for Free?
- Visit the official NotifyVisitors website.
- Create an account and access the lifetime free basic plan.
- This plan allows you to use essential features with no time restrictions or upfront costs.
Link: https://www.notifyvisitors.com/product/ab-testing
10) Dynamicyield
Dynamicyield allowed me to split traffic between two web pages. I found that it was easy to track which page did well. Testing one-page apps without coding was also a plus.
Features:
- Cross-Platform Testing: It enables you to test any experience across web, email, and mobile applications to maximize reach.
- Multiple Experience Management: This tool helps you to build, deploy, and test various experiences simultaneously, enhancing versatility.
- AI-Driven Visitor Matching: DynamicYield automatically identifies and matches the right experience to the right visitor using advanced AI technology.
- Custom Behavioral Targeting: You can create your own behavioral targeting rules, tailoring experiences to meet specific user needs.
- Website Element Optimization: It helps me to test and optimize website elements such as design, widgets, headers, and their locations.
Pros
Cons
Pricing:
- Price: Request a free quote from sales
Link: https://www.dynamicyield.com/ab-testing/
Other Best A/B Testing Tools
- Convert Experiences: Convert Experiences offers robust A/B testing with real-time reporting, user segmentation, and audience targeting capabilities, making it a top choice for optimizing conversion rates.
Link: https://www.convert.com/features/ - Coveo: Coveo is a versatile A/B testing tool that uses machine learning to optimize website search and recommendations, improving user engagement and overall experience.
Link: https://www.coveo.com/en/solutions/ecommerce-search-platform/ab-testing - Taplytics: Taplytics is a full-featured mobile A/B testing and experimentation platform, offering real-time analytics, push notifications, and user segmentation for continuous app optimization.
Link: https://taplytics.com/ab-testing-experimentation/
How Did We Choose Best FREE A/B Testing Tools?
At Guru99, we focus on providing credible, accurate, and objective information. With over 120 hours of research, I have reviewed 45+ Best FREE A/B Testing Tools, offering both free and paid options. Check out below important factors: usability, features, and reliability. This detailed guide is designed to help you choose the right tool for optimizing website performance and improving user engagement. Each tool offers a solution tailored to boosting conversion rates.
- Ease of Use: It is important to choose tools that are simple and user-friendly.
- Key Features: Consider tools that offer essential testing capabilities without hidden fees.
- Customization: The best way to optimize results is to select tools with robust customization options.
- Scalability: One of the best approaches is selecting tools that grow with your business needs.
- Reporting: It might be helpful to choose tools with clear, actionable insights in reports.
- Support: Pay attention to tools that provide timely support and helpful resources.
Verdict:
In this review, you got acquainted with some of the greatest A/B testing tools. All of them offer unique features for different business needs. To help you make the right decision, I have created this verdict:
- Zoho PageSense provides a user-friendly, comprehensive platform for testing and optimizing web elements.
- Unbounce offers powerful, customizable templates for testing landing pages and boosting conversions.
- VWO allows robust testing with advanced tracking and reporting, ensuring data-driven decisions.
With Zoho PageSense, you can create variations of your webpage/elements and run AB tests. Define metrics you want to track during your A/B tests, such as conversions, CTRs, revenue, engagement, or other KPIs that align with your objectives;
