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A/B testing tools (also called split testing tools), are used to create and compare two web page variants, A and B. These tools provide statistical analysis to determine which variants perform better for a specific conversion goal.
Following is a handpicked list of Top A/B Testing Tools, with their popular features and website links. The list contains both open source(free) and commercial(paid) software.
Optimizely is an experimental platform that helps you to test, learn, and deploy digital experiences. You can use this tool to experiment across websites, mobile apps, and connected devices.
Features:
Link: https://www.optimizely.com/
Adobe Target helps you to compare your original website using A/B testing. It helps you to optimize images, UI, copy, and more. You can test more than one variation across mobile app, web, IoT( Internet of Things), etc.
Features:
Unbounce is A/B testing tool that helps you to compare two variations of the landing page, advertise, content, and more. It helps you to increase your conversion rate by creating AMP (Accelerated Mobile Pages).
Features:
VWO Testing helps you easily create and test different variations of your website and discover the best performing one. It enables you to run multiple tests on your page. It allows you to customize reports using the graph and potential loss.
Features:
Link: https://vwo.com/testing/
OmniConvert is a software that is used for A/B testing. It enables you to mix and match more than 40 segmentation parameters. This tool helps you to change text or replace images using the visual editor.
Features:
Link: https://www.omniconvert.com/
AB Tasty is a customer experience optimization company. It offers a full range of solutions to increase your website conversion rate. This software product enables you to perform an experiment that is based on artificial intelligent.
Features:
Link: https://www.abtasty.com/ab-testing-software-comparison/
Crazyegg provides real time A/B test results. It helps you to experiment with different sales copy, product description, or headlines. You can perform a test to improve your website conversion rate and decide which page works better.
Features:
Link: https://www.crazyegg.com/ab-testing
SiteSpect is the A/B testing and optimization tool, which allows you to test your ideas. You can compare more than one version of the page to know the conversion factor. It supports numerous frameworks, including React and Angular.
Features:
Link: https://www.sitespect.com/testing-and-experimentation/
Splitly is a split-testing tool that allows you to optimize your listing in the most effective way. You can use this tool in order to test every element of product listing to increase profit. It helps your business to increase conversions and profit using algorithmic split testing.
Features:
Link: https://www.splitly.com/
Notifyvisitors is a simple A/B testing software product that helps you to create campaigns. It provides an extensive, undo facility to solve the problem. This testing tool works across mobile, tablet as well as desktop websites.
Features:
Link: https://www.notifyvisitors.com/product/ab-testing
Campaigner is an application that helps you to make a data-driven decision. It enables you to deliver timely, high performing emails with ease.
Features:
Link: https://www.campaigner.com/features/ab-testing/
Dynamicyield enables you to split traffic between variants of two web pages. It helps you to understand which version produces good results. You can use this app to perform and measure test on a one-page application without changing code.
Features:
Link: https://www.dynamicyield.com/ab-testing/
Splithero is A/B testing tool design for WordPress. It helps agencies and clients to find out the responses of a targeted audience. This tool helps you to split test your web pages to gain meaningful and important data.
Features:
Link: https://splithero.com/
Convert Experiences is a tool that provides A/B testing, including site conversion optimization and landing page. This tool supports multivariate testing.
Features:
Link: https://www.convert.com/features/
Maxymizely is A/B testing tool for conversion optimization. This tool helps you to analyze stats, funnels, trends, conversion changes, and more. It uses the latest technology the help you to analyze data to find the best performing website variation.
Features:
Link: https://maxymizely.com/en/home/services
SplitMetrics is a tool to perform A/B testing. It can also be used to check the visitor behavior of app store pages. It enables you to increase the conversion of web app pages by optimizing icons, screenshots, and other data.
Features:
Link: https://splitmetrics.com/
Qubit is A/B testing platform that helps you to validate the understanding of your customer. It allows you to determine the impact of personalization on your website. It helps you to optimize key landing page performance.
Features:
Link: https://www.qubit.com/ab-testing/
Monetate is a tool that helps you to track the import of your test in real time. It provides a modern architecture that can be deployed easily on all environments, including server-side and one-page side.
Features:
Link: https://monetate.com/personalization-engine/testing-and-optimization/
Taplytics is a tool that helps you to launch powerful A/B test for Android and iOS. It provides a dashboard to track results in real time. You can perform A/B test for Amazon TV, Android TV, and more.
Features:
Link: https://taplytics.com/a-b-testing-experimentation/
Evergage is an online integrated testing and conversion optimization tool. It enables you to perform A/B testing for websites, web applications, mobile apps, and email. This tool allows you to collect and analyze web applications in real time.
Features:
Link: https://www.evergage.com/platform/testing/
Zoho PageSense is A/B testing and conversion rate optimization platform. This tool enables you to find which pages on your site cause significant drop-off. It helps you to monitor website revenue by setting revenue goals to compare each variation.
Features:
ChangeAgain allows you to A/B test with Google Analytics Integration in a single click. It provides easy to use the visual editor to make changes compare variants. This tool enables you to test unlimited traffic.
Features:
Link: https://www.changeagain.me/
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