10 Best FREE Heatmap Generator Software (2025 Update)
Bryce Leo
Heatmap Tools are cloud-based applications that allow you to track visitor’s behavior patterns on your website. They let you easily visualize how users interact with your website. The information captured by these heatmap tools helps you understand issues related to your website so you can optimize it for a better experience and conversions.
However, if you are looking for a free tool, it is important to choose applications that are reliable and offer almost all advanced features in their free tier. Selecting a bad free heatmap tool may lead to inaccurate data representation, lack of customization, slow processing, and other issues.
Hence, we spent almost 120 hours trying out several heatmap applications that offer free services. Using our in-depth analysis, we have shortlisted the 10 best free heatmap generator software. After the research, we have gained a complete understanding of their capabilities and offerings. We aim to provide our readers with a genuine product review that includes personal experience. You can now read our review article and make a well-informed decision for yourself. Read more…
Zoho PageSense’s Heatmap helps you understand how visitors interact with your website. You can track visitor clicks, how far down they scroll, and which parts of the website they spend the most time on.
Best FREE Heatmap Software & Generator Tools
| Name | Free Trial | Link |
|---|---|---|
👍 Zoho PageSense: Heatmap |
15-Day Free Trial (No credit card required) | Learn More |
 Heat Map generator |
15-Day Free Trial | Learn More |
 Mouseflow |
Lifetime Free Basic Plan | Learn More |
 Lucky Orange |
Lifetime Free Basic Plan | Learn More |
 Hotjar |
15-Day Free Trial (No credit card required) | Learn More |
1) Zoho PageSense: Heatmap
Zoho PageSense’s Heatmap helps you understand how visitors interact with your website. You can track visitor clicks, how far down they scroll, and which parts of the website they spend the most time on.
It is a popular choice for businesses seeking to optimize their website’s performance and user experience to increase conversions. It offer 10+ CRO tools at a competitive price, including session recording, A/B testing, personalization, and more.
Track dynamic web elements
Detailed reports and powerful segmentation
Integrations: Mixpanel, Zoho Sites, Google Analytics, Google Ads etc.
Free Trial: 15-Day Free Trial (No credit card required)
Features:
- Full analysis: It is one of the best free heatmap tools that offer web analytics with a complete overview of your website’s metrics. Its form analytics helps you find out the parts of the form that cause abandonment and helps you edit it. Additionally, its funnel analysis lets you find out which pages have the highest drop-offs.
- Deep insights: Zoho PageSense offers in-depth insights and reports. You can thoroughly understand static and dynamic elements such as your slider carousels, popup menus, and dropdowns.
- Historical data: With Zoho PageSense, you can access historical data to compare user behavior over different periods. This helps identify trends and track the impact of changes or optimizations.
- Seamless experience: This heatmap generator software records user interaction on mobiles, tablets, desktops, and more. This helps understand that your website offers smooth navigation across all platforms.
- Launch heatmap tests: Zoho PageSense helps you experiment with the Chrome extension. It offers a Chrome plugin to launch heatmap tests and lets you view scroll map and check attention map results. You can also find out visitor counts, conversions, and users click directly in the browser.
- Consolidated heatmaps: With consolidated heatmaps, you receive a collective report. These reports consist of elements that are consistent across all pages, such as the footer, header, quick link sidebar and more.
Pros
Cons
15-Day Free Trial (No credit card required)
2) Mouseflow
Mouseflow tracks click mouse movement, forms, scrolls, and more. It shows an anonymized recording of the activity from each visitor on your site.
This heatmap generator measures form errors, blank submissions, and more. You can integrate this tool with HTML, WordPress, Drupal, Joomla, Magento, Shopify, and more.
Features:
- Record 100% of users: Mouseflow can record 100% of your traffic instead of sampling. It also analyzes visitor behaviors for 3 to 12 months.
- Multiple website heatmaps: You get 6 website tools in a single tool. It lets you check the clicks, how far they scroll, and their movement. You can also find out what distracts them, their interaction with elements, and more.
- Friction score: Its friction score helps identify the users who are least satisfied. This lets you get into the depths of the heatmaps and analyze them thoroughly to fix the issue with the best outcome.
- Conversion-driving data: With Mouseflow, you can easily back up the activities with visualized data. You can share these heatmaps and session recordings in a visual format with stakeholders. It also lets you collaborate directly with its heatmap tool.
- Resolve form errors: You can identify the parts in your website form that bother your users. This helps you modify your forms to give a smoother experience in checking out, signing up, and more.
- Conversion funnels: Using this, you can optimize the user funnel. You can also measure the entire customer journey and compare journeys to gain higher profit routes and more.
- Session replay tool: It tracks your users with just a click. You can use its auto-scored recordings that help view which users aren’t enjoying your website. All the session recordings are secured with GDRP and CCPA compliance.
- Other features: Mouseflow offers funnel reports, Open Rest API, custom development, and SSO. It also provides account manager, legal and security support, and personal onboarding.
Pros
Cons
Link: https://mouseflow.com/features/website-heatmap-tool/
3) Lucky Orange
Lucky Orange is a heat map software that allows you to see how many people are on your website currently. You can compare historical statistics and see what keywords, languages, locations, mobile users, etc., are driving traffic on your website.
This application is one of the best heatmap software, which creates a recording of visitors to your website. It allows you to search which fields on website forms are causing the most friction and offers form analytics.
Features:
- Every page is a conversion page: With Lucky Orange, every page can be a conversion page. It offers dynamic heat mapping, meaning you can study, click, and scrolls on all popups, menu, and forms. LuckyOrange also offers elements of analytics, helps view visitors who behave badly and conversion tracking.
- Lead generation: Modify and adjust form fields so you can increase lead generation. It also helps you look at actual visitor behavior. Moreover, every user is tracked rather than a sample.
- E-commerce: You get product page heatmaps for visitor behavior. This helps you make updates for better business. Additionally, you can also get user evidence to see business lines that belong in the navigation.
- Shareable screenshots: You can easily share screenshots with your team. It has a download button for heatmap data that makes sharing information effortless.
- Visual customization: Lucky Orange lets you customize the look and opacity of the heatmap tool. You can make these changes based on your presentation and analysis requirements.
- Compatibility: This heatmap generator app is compatible with all kinds of pages. It supports single-page apps, landing pages with authentication, and sites with rules of cross-domain.
- Other features: Lucky Orange chat can be easily integrated with your website. Polls can have multiple queries and can be triggered at just the right time.
Link: https://www.luckyorange.com/dynamic-heatmaps
4) Hotjar
Hotjar is a free heatmap software that reveals the online behavior and the voice of your website visitors. It is one of the best heatmap tools, which combines Analysis and Feedback tools to improve your website’s user experience and conversion rates.
You can target visitors using URLs or custom JavaScript triggers, furthermore, Hotjar offers multi-device support. This tool also allows unlimited users and helps export responses in XLSX or CSV.
Features:
- Make any webpage better: Hotjar lets you know what your users pay attention to most and what frustrates them. You can analyze their behavior before and after the launch, and it also lets you optimize your site for all devices.
- User engagement pattern: Using this heatmap creator, you can view the entire user engagement pattern. It combines the data of move, scroll, and click and helps analyze heatmaps easily.
- Feedback: It helps users offer you honest feedback for every page. You can create a survey and send it to the users right away for real-time answers. Additionally, you can also schedule interviews with the right users for one-on-one feedback.
- Recordings: It offers live playback of users on your website. This lets you resolve website issues on the go as it showcases clicks, u-turns mouse movements, and rage clicks.
- Popup and Dropdown analysis: This heatmap application helps you view how your users react to popups and dropdown menus. You can then redesign them for a better user experience.
- Integrations: It seamlessly integrates with almost all applications. Some of the most popular apps include Slack, Teams, Jira, Google Analytics, HubSpot, Zapier, and more.
- Funnels: This feature lets you identify conversion blockers and find bugs in recordings. Furthermore, you can study your highest-converting flows and learn what works best for you. You also get granular filters, and it lets you compare funnels by segments.
- Dashboard: You can view all users in a centralized location using its dashboard. It helps analyze product changes and find deeper insights with just one click.
Pros
Cons
Link: https://www.hotjar.com/invite/
5) Smartlook
Smartlook is a qualitative analytics tool for mobile apps and websites. It is a heat mapping software that allows you to see your business website through the eyes of your visitors.
This software provides mouse movement heatmaps, scroll heatmaps, and heatmaps for new users. It automatically tracks every event, helping you make better decisions. You can also record a video of a user session and view their behavior, plus uncover bugs and errors.
Features:
- Instant heatmap generation: It records all the user engagement data and generates heatmaps instantly. Smartlook helps understand what needs improvement and what is a top performer at a glance.
- Types of heatmaps: This tool offers three types of heatmaps, namely click heatmaps, movement heatmaps, and scroll heatmaps. Click heatmaps let you view clicks, movement lets you see aggregated movements, and scroll heatmaps indicate how far the users scroll.
- Heatmaps for mobile app: This tool offers radioactive heatmaps for mobile application testing. You can create heatmaps for important parts of your app and segment them based on date.
- Qualitative+ Quantitative data: It collect data and helps you understand how many of your visitors didn’t convert. Moreover, you will also understand why they didn’t convert.
- Crash reports: This feature can be connected with session recording and see where the crash occurred. The best part is it helps you view what made the crash occur without the help of QA documentation.
- Other features: Smartlook offers rich customizable events and helps track the entire customer journey. It also helps analyze user paths with funnels, integrates with several well-known apps, and more.
Pros
Cons
Link: https://www.smartlook.com/
6) NotifyVisitors
NotifyVisitors heatmap is a tool that provides a graphical representation of the user activity on your website. Heatmap software gives immediate visual information of every movement of mouse activity.
With this software, you can understand and improve a visitor’s behavior. It is also one of the best heatmap software, which provides real-time analytics.
Features:
- Multiple domain usage: It does not matter how many domains you possess when you are using NotifyVisitors. One code will work for all your domains.
- Real-time webpage: The heatmap graphs are previewed in real time instead of a screenshot taken by other apps. You can also receive a graph previewed on the real-time web pages.
- Real-time analytics: NotifyVisitors offers real-time analytics only. The maximum delay of its analytics is a mere one minute.
- User session replay: It showcases live online visitor interactions, individual users interaction sessions, and areas where visitors get stuck. You can also identify the bug and reproduce it for testing, enhance user experience, and much more.
- Form analysis: This software tracks how your users are responding to your website form. It allows you to improve their experience, modify areas that they leave blank, and more for easier and increased submission.
- Other features: NotifyVisitors offers click and scroll heatmaps, mouse hover reports, and easy configuration. It also provides easy integration and flexibility.
Pros
Cons
Link: https://www.notifyvisitors.com/product/heatmaps
7) Inspectlet
Inspectlet records videos of your visitors. It allows you to track mouse movements, scroll, and keypress on your website. Inspectlet helps you understand the mindset of users and also increases the conversation rate.
This heat map application has conversion funnels that show you where and why visitors are dropping off. It also helps in making data-driven decisions by comparing versions of site elements that got more sign-up sales and included other metrics.
Features:
- Eye-tracking heatmaps: Inspectlet is capable of providing eye-tracking heatmaps. It offers maps about the areas the user is viewing or reading with the help of mouse movements.
- Registration page analytics: This analytics offers conversion critical data on your forms. You can view engagement rate, hesitation, time spent, form validation rate, and more.
- Session recording: Inspectlet helps watch user behavior on your business website. It records sessions and lets you view every mouse click, scroll, keypress, rigorous click, and others.
- Powerful filtering: Its advanced filtering option helps you see the visitors you are interested in. You only need to tick a few boxes, which will help you find visitors that came from ads, other sources, etc.
- Error tracking: This application monitors your site with sophisticated automated error tracking. It records every error in the console log, response latency, XHR network request, and more for instant troubleshooting.
- Other features: It offers user feedback surveys, A/B testing, and API access. Inspectlet works with AJAX, HTTPS, single-page websites, conversion funnel analytics, and more.
Pros
Cons
Link: https://www.inspectlet.com/
8) Plerdy
Plerdy is a comprehensive conversion optimization tool. It is made for agencies and professional online marketers. This heat map software enables you to improve website performance and increase conversion growth.
It helps you to analyze website layout by having dynamic interactive solutions. Additionally, Plerdy offers a net promoter score (NPS), an event tracking tool, funnel analysis, and many other valuable features.
Features:
- First, click analysis: Plerdy’s unique feature, first click analysis, helps you collect the user’s first click interaction data. It helps segment potential leads from social media platforms, Google ads, organic Google searches, and more.
- Clickmap segmentation: This app segments your analysis using device, country, and traffic channels. Plerdy also uses a percentage of visitors that didn’t go to other pages, desired URL search, and a number of sessions without clicks.
- Scroll depth: You can check the scroll depth for every page and device. It offers crucial heatmap tracking reports such as product categories, landing pages, and long pages.
- Mouse cursor movement: This heatmap report showcases 10 equal page parts. It also identifies the area on the screen with the highest interaction.
- Click sequences: With this feature, you can view the part where the user clicks first. In case your website offers too many elements in a single page, the user will not move to another page.
- Other features: Plerdy offers to click segment percentages, click maps, and user groups. It also provides session reply software, an A/B testing tool, a SERP and SEO checker, and popup software.
Pros
Cons
Link: https://www.plerdy.com/heatmap/
9) VWO Heatmaps
VWO heatmap is a tool that helps you see how people browse or visit your website, which elements distract them, and what catches their attention. You can check user-clicking elements and selecting options.
It also allows cross-platform performance tracking. VWO Heatmaps has a simple, easy-to-use interface that helps create A/B testing and other campaigns within minutes.
Features:
- Dynamic heatmaps: You can view behavior on the elements, such as pages behind logins, URLs, and modal pages. It offers a navigation mode that helps you browse and view heat maps on different pages.
- Click area: You can select multiple areas on your page and compare clicks between them. For example, the percentage of total clicks VS other selected areas.
- Element list: It provides click data for all elements on your page by every element ID name, this includes hidden elements as well. This helps you see how much attention each element is receiving.
- View segments: VWO Heatmaps helps select pages or specific actions of your website. You can then create views for each aggregated data based on behaviors like page scroll percentage, exit intent, and more.
- Advanced filtering: It lets you filter your heatmap reports using complex and/or bracketing logic conditions. You also get 20 pre-defined segments, such as new vs returning visitors, browser, geography, etc.
- Other features: VWO Heatmaps provide scrollmaps, clickmaps, and form analytics. It also offers surveys, funnels, and session recordings.
Pros
Cons
Link: https://vwo.com/
10) Capturly
Capturly tool helps you view the users’ decision-making process. This heat map software also allows you to know how far your website users scroll on any website.
It helps you view what sources and devices you are getting traffic from. Capturly offers visualized data about the visited pages and your web page load time. Additionally, it can track traffic page by page.
Features:
- Three-in-one: Capturly provides clickmaps, scrollmaps, and segment maps. It helps detect unexpected clicks, analyze scrolling patterns, check user behavior, and more.
- Unlimited heatmaps: With Capturly, you receive unlimited heatmaps in all plans, including the free tier. It also ensures there is no unnecessary data sampling so you can fully access all the information.
- Hotspots: Capturly helps find out the hotspots in your website to drive conversion. Using a color scale from heat to cold helps identify the most attractive elements or parts of your pages.
- Analytics platform: Its analytics help in making the best decision for your website. It is compatible with all devices and offers source information such as search engines, referrals, direct, and much more.
- Other features: This heatmap tool offers session recording, conversion funnel, survey, and event analytics.
Pros
Cons
Link: https://capturly.com/features/heatmaps
What is a Website Heatmap?
Website heatmap is a data analysis software that allows you to track visitors’ behavior patterns on your website, such as clicking on links and buttons, hovering, or scrolling. You can easily visualize how users interact with your website and optimize it for better experience and conversions.
Which factors should you consider while selecting a heatmap?
You should consider the following factors before selecting a heatmap
- Easy to implement.
- Types of reports provided.
- License Cost, if applicable.
- Quality of Customer support.
- Support and Update the policy of the tool vendor.
- Reviews of the company.
Zoho PageSense’s Heatmap helps you understand how visitors interact with your website. You can track visitor clicks, how far down they scroll, and which parts of the website they spend the most time on.
