13 Best FREE Autoresponder Tools (2024)

An Autoresponder is a pre-defined, automated email triggered by defined set of rules and conditions like time interval, or visitor’s action like link click, email open, page visited, etc. This type of software serves to push email messages to each lead which is closer to conversion. Autoresponder messages can be sent out as a single email or as an email sequence, depending on the trigger and your goal.

This type of software allows you to automate certain actions in your workflow by defining an automation roadmap. These actions include sending autoresponder email templates and SMS messages, organizing/segmenting contacts into different lists in your contact database.

Here is a curated list of Top Auto responders with their popular features, link, and statistics. The list contains both open source (free) and commercial (paid) software.
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Best Free Email Autoresponder Tools

Salesforce Campaigner SMTP GetResponse
Name Salesforce Marketing Cloud Campaigner SMTP GetResponse
Free Emails Free Demo 30-day free trial 30-day free trial 30-day free trial
Key Features ✔️ Robust Email Delivery Schedule
✔️ Automatically import, segment, and filter data from any source
✔️ Personalization and segmentation
✔️ Social media sharing and promotions
✔️ Easy deliverability of transactional emails
✔️ It uses email API for deeper integration.
✔️ Helps you to grow your audience
✔️ Advanced segmentation options
Link Learn More Learn More Learn More Learn More

1) Salesforce Marketing Cloud

Salesforce Marketing Cloud Email Studio is a powerful tool for reaching individual customers through hundreds of features to help you create tailored, relevant content from basic email marketing tools to sophisticated cross-channel campaign functionality.

#1 Top Pick
Salesforce Marketing Cloud
5.0

Robust Email Delivery Schedule

Automatically import, segment, and filter data from any source

Support: Email Support, In-App Support, Live Support

Free Trial: No, free demo only.

Visit Salesforce

Features:

  • You can create segments based on profile data. It lets you automatically import, filter, and segment data from any source.
  • You can send creative and sophisticated messages using its best-in-class templates.
  • You can send one-to-one messages no matter the size of your email bulk. It lets you preview every message before you send it.
  • Apart from marketing emails, it offers abandoned cart and transaction emails and loyalty and onboarding campaigns.
  • You can reach support via email and live chat. It also includes an in-app support.
  • Customer Support: You can reach support via email and live chat. It also includes an in-app support.
  • Integrations: Select integrations include Google Workspace, Slack, Quickbooks.

Pricing:

  • Free Trial: No, free demo only.
  • Starting Price: Contact customer support for a quote.

Visit Salesforce >>

Free Demo


2) Campaigner

Best For Small businesses, nonprofits, and individuals.

Campaigner is another tool like MailChimp that offers plenty of options, from email templates to learning material.

This Mailchimp alternative has basic email automation that sends welcome messages to new subscribers. It helps you to triggers emails based on user behavior and automatically resumes emails to non-openers. This email marketing service allows you to communicate more directly with customers for urgent messages or time-sensitive offers.

#2
Campaigner
4.9

Personalization and segmentation

Social media sharing and promotions

Support: Phone and Email Support

Free Trial: 30-day full-featured free trial

Visit Campaigner

Features:

  • Personalization and segmentation
  • Integrations to support re-targeting ads and landing pages.
  • Segmentation based on campaign engagement and demographics
  • List and subscriber management
  • Social media sharing and promotions
  • Built-in heatmap tool that display which parts of your Email attract the most to your readers.
  • In-depth campaign activity reports, which include unsubscribes, bounce rates, and inactive readers.
  • It helps you to ensure your email marketing campaign launches smoothly.
  • Customizable email sign-up landing pages to grow your email list.
  • Email Deliverability: Execute email marketing at scale and ensure your emails reach subscriber inboxes.
  • Customer Support: They offer customer support over the phone and email support.
  • Integrations: Select integrations include Facebook, Hubspot, and Salesforce etc.

Pricing:

  • Free Trial: 30-day full-featured free trial.
  • Starting Price: Starting From $59.

Visit Campaigner >>

30-Days Free Trial


3) SMTP

SMTP is a highly reliable and secure bulk email service that instantly delivers all-important emails. It offers high-speed delivery and great inbox placement. You can migrate to SMTP using a simple configuration.

#3
SMTP
4.8

Easy deliverability of transactional emails

It uses email API for deeper integration.

Support: Email Support

Free Trial: 30-Day Free Trial

Visit SMTP

Features:

  • This free SMTP server for testing offers seamless integration with WordPress via the SMTP plugin
  • Responsive and helpful customer support
  • This one of the best SMTP service provider offers complete analytics and real-time feedback on every Email you send.
  • It has a globally distributed architecture
  • Technical and strategic assistance from real people
  • Customer Support: Customer support is available over email.
  • Integrations: Google Sheets, Gmail, Slack, Trello etc.

Pricing:

  • Free Trial: 30-Day Free Trial
  • Starting Price: $25 per month gives 50,000 emails per month

Visit SMTP >>

30-Days Free Trial


4) GetResponse

It is the best solution for the organization that wants multiple digital tools in one place.

GetResponse is an online platform for email marketing software, landing page creator, webinars hosting, and much more. It is one of the email marketing tools which provides a wide variety of features for those interested in exploring this MailChimp alternative. It is a powerful, simplified tool to send emails, create pages, and automate your marketing.

This Mailchimp competitor offers plenty of powerful features that is expected by most of the email marketing service provider. There are plenty of features that allow you to engage your contacts through live Webinars.

#4
GetResponse
4.7

Helps you to grow your audience

Mobile-responsive email design

Support: Support 24/7 over live chat and email

Free Trial: 30-Days Free Trial

Visit GetResponse

Features:

  • Helps you to grow your audience
  • A/B split testing features
  • Mobile-responsive email design
  • Advanced segmentation options
  • Convert store visitors into returning customers.
  • Automated blog sends
  • Customer Support: Offers customer support 24/7 over live chat and email, which is essential if you are new to email marketing.
  • Integrations: Select integrations include Facebook, Slack, and Salesforce.

Pricing:

  • Free Trial: 30-Day Free Trial
  • Starting Price: Starting From $15

Visit GetResponse >>

30-Days Free Trial


5) Brevo

Best For Small businesses that are looking to grow like Publishers.

Brevo is a free email autoresponder tool that enables you to take advantage of the latest trends in email marketing. Its free plan essentially works as a feature-constrained free trial, without a timeout period.

Brevo

Features:

  • Unlimited number of contacts and details
  • It allows you to select the templates for your transactional emails.
  • Allows you to create more personalized marketing campaigns.
  • It is one of the best free autoresponders that helps you to automate your marketing and sales processes in no time.
  • This follow-up series tool provide value for money and helps you to turn your visitors into customers.
  • Personalize every step of your customer journey.
  • Marketing Automation Workflows.
  • Autoresponder: It offers simple transactional emails and SMS sending in its free plan.
  • Customer Support: They only provide email customer help support.
  • Integrations: Selected integrations which include Magento, WordPress, and OptinMonster

Pricing:

  • Free Trial: Up to 300 emails per day /Unlimited contacts. You will get more benefits in higher plans.
  • Starting Price: Starting From $25.00

Visit Brevo >>

Up to 300 emails per day /Unlimited contacts


6) MailerLite

Best For Small Business

MailerLite is an easy-to-use email marketing tool. It offers the best sets of newsletter template email designs, and much more. It also helps you to create and implement your email marketing strategies.

It provides all the latest email marketing features, which allows you to grow your subscribers. This autoresponder software provides features like email automation, segmentation, and personalization. It allows you to target the right users at the right time.

MailerLite

Features:

  • Integrate your social media posts
  • Allows you to create your newsletter templates
  • Boost sales by sending exclusive offers based on customer behavior
  • Automation history allows you to track, view, and restore all the previous actions
  • Use real-time reports to track your audience engagement
  • Talk to people individually
  • This follow-up series tool helps you to build strong relationships
  • Easy drag & drop editor.
  • Autoresponder: Based on emails, anniversary or date-based emails
  • Customer Support: Offers Email and live support; however, the premium support feature costs an extra $100/month.

Pricing:

  • Free Trial: Yes (up to 12000 emails per month with limited features)
  • Starting Price: $10 per month.

Visit MailerLite >>


7) Moosend

Best For E-Commerce Publishers, Agencies.

Moosend provides an easy-to-use platform that is ideal for beginners looking for a powerful autoresponder tool that is both feature-rich and inexpensive. Moosend offers plenty of premium features in their free plan.

Moosend

Features:

  • Automation workflows with the help of drag & drop features
  • Allows you to add multiple triggering conditions
  • Helps you to share copies of your automation workflows
  • You can easily inspect the stats of any workflow step with a single click.
  • Offers instant Editor access
  • This follow-up series tool allows you to gather detailed data on your subscribers
  • Emails sent from Moosend autoresponder do not have any branding or logos.
  • Available autoresponders: Welcome emails, anniversary, or date-based emails and abandoned cart emails.
  • Customer Support: Email, Live Chat, and Phone.
  • Integrations: Woocommerce, Zencart, and Salesforce

Pricing:

  • Free Trial: 30-day free trial (No credit card required)
  • Starting Price: from $8 / month.

Visit Moosend >>

30-Day Free Trial (No credit card required)


8) Omnisend

Best For Ecommerce industry for creating professional-looking newsletters

Omnisend is an email marketing tool that is built specifically for eCommerce websites. It combines multiple marketing streams like SMS, email, and social media into one platform.

Online businesses need engaging autoresponders, which you will get on this site.

It offers predefined visitor workflows like cart abandonment and product purchase. This follow-up series tool helps you create various campaigns for website visitors, new buyers, and other subscribers.

Omnisend

Features:

  • Allows you to collect visitor Information with customizable Forms
  • Helps you to transform your subscribers into Shoppers
  • Helps to encourage customer loyalty and repeat purchase
  • Allows you to send a relevant message to the right customer.
  • Allows you to segment your customers as per their shopping behavior.
  • Helps you to track sales performance using different channels
  • Helps you to create flexible segments based on shopping behavior or other criteria.
  • Autoresponder: Welcome emails, cart abandonment emails, discount code emails, etc.
  • Customer Support: 24/7 Email & Chat Support.
  • Integrations: Zapier, Tidio Live Chat.
  • Free plan: Yes
  • Starting Price: Starting at $16 per month.

Pricing:

  • Free Trial: 30-day free trial (No credit card required)
  • Starting Price: Starting at $16 per month.

Visit Omnisend >>

30-Day Free Trial (No credit card required)


9) Benchmark

Best For Small businesses which are looking to grow like Publishers.

Benchmark is a robust and feature-rich solution for email marketing, marketing automation, lead generation, and landing pages. This is one of the widely used autoresponder tool.

It helps you to streamline your business for unlimited growth, regardless of your company size or industry. Benchmark also offers a free option as well as paid options.

Benchmark

Features:

  • Drag-and-drop landing page builder
  • Allows you to evaluate conversion tracking
  • It helps you to save your time on setup and customization.
  • Landing page templates
  • It helps you to set up different types of autoresponders and emails directly to a customer’s mobile.
  • Let’s you review responsive emails as you edit them
  • You have access to a robust email marketing tool.
  • Behavior-based email engagement automation
  • It helps you to expand your business by autoresponder emails.
  • Offers Facebook and cart abandonment automation
  • Pre-built customer journeys
  • Autoresponder: Welcome, birthday, anniversary, and date-based reminder emails.
  • Customer Support: Live Chat and Phone Support.

Pricing:

  • Free Trial: Free Forever.(No credit card required)
  • Starting Price: Starting from $3.00

Visit Benchmark >>

Free Forever (No credit card required)


10) EmailOctopus

Best For Small businesses that are looking to grow like Publishers.

EmailOctopus is a reliable platform at an excellent price, and the level of customer support it offers is particularly good. It is one of the values for money email marketing platforms offering high deliverability, customized reports, imported contacts, and integration with forms. With segmentation, users can create highly targeted email campaigns based on customer data on their mobile or desktop.

EmailOctopus

Features:

  • Provides everything you need to build impactful campaigns.
  • You can import existing subscribers
  • Set campaigns on autopilot.
  • You can keep track of your open, click, and bounce rates with straightforward campaign reporting.
  • It allows you to start with a pre-designed email template and customize it.
  • Auto Responder: Welcome new subscribers, content updating. Change of policy update, etc.
  • Customer Support: They only provide email support.
  • Integrations: Shopify, Gravity Forms, and Squarespace

Pricing:

  • Free Trial: Free Forever. (No credit card required)
  • Starting Price: Starting From $20.00

Visit EmailOctopus

Free Forever (No credit card required)


11) HubSpot

Best For Newbies/intermediate who wants to send blog articles and surveys.

HubSpot is another well-known marketing solution, but the prestigious brand comes at a cost. The tool provides one of the most powerful autoresponder capabilities in the market.

HubSpot offers a lot of online help resources, including building and personalizing emails. It also offers traffic and conversion analytics.

Features:

  • Offers landing pages and email marketing
  • Provide contact management
  • Super easy and intuitive user interface
  • Allows Sending outbound emails
  • Send automated email responses from your mobile
  • This follow up series allows integration with other apps like Facebook, Instagram, Google, and LinkedIn ads
  • Autoresponder: Content offers, new content offer, set email expectations
  • Customer Support: Support for Live chat and Phone.
  • Integrations: Drift, Proposify, SalesForce, Seventh Sense, Survey Monkey, etc.

Pricing:

  • Free Trial: Free Forever. (No credit card required)
  • Starting Price: From $45/month with Marketing Hub Starter.

Visit HubSpot >>

Free Forever (No credit card required)


12) Mailchimp

Best For E-Commerce Publishers.

Mailchimp is a marketing Automation and email marketing service. It is one of the best free autoresponder services which helps you to create and manage newsletters, mailing lists, automated campaigns, and more. It allows you to curate a path for every option.

Mailchimp

Features:

  • Drive more sales with personalized product reviews and recommendations.
  • Allows you to build easy to follow workflow
  • This follow-up series tool helps you to reach the right people every time
  • Automatically tag customer interests
  • Integrations: WooCommece, BigCommerce, Magento, Zapier.
  • Autoresponder: Create classic date-based automation, abandoned cart emails, order notifications, and product retargeting emails.
  • Customer Support: 24/7 Email & Chat Support
  • Free plan: Yes
  • Starting Price: Starting Price $9

Pricing:

  • Free Trial: 30-Days Free Trial
  • Starting Price: Starting Price $9

Visit Mailchimp >>

30-Days Free Trial


13) ConvertKit

Best for Bloggers, authors, for personal branding.

ConvertKit is another popular email automation tool. It offers easy automation features with a drag-and-drop sequence. It is one of the best free autoresponders that helps you send automated emails based on user behavior. It also allows you to further segment your contacts with tags based on how you can interact with your emails.

ConvertKit

Features:

  • You can create a strong first impression with free email sign up forms.
  • This follow-up series tool has simple rules for automation
  • Allows you to build intuitive and powerful automation
  • This one of the best autoresponder software helps you to target the right subscribers.
  • Create powerful, automated funnels.
  • Send targeted content to the right people at the correct time.
  • Customize subscriber’s path, which is based on their actions.
  • Unlimited sign-up forms to get free autoresponder service.
  • Autoresponder: You can create complex marketing automation, send hyper-personalized content.
  • Customer Support: Customer support is fast and responds with coherent explanations.
  • Integrations: Select integrations from Stripe, Zapier, and WP Engine.

Pricing:

  • Free Trial: Lifetime Free Basic Plan
  • Starting Price: Starting From $29.

Link: https://convertkit.com/features/automations


14) MailMunch

Mailmunch is a lead generation and email automation platform which helps you to scale your email marketing. It is one of the best free email autoresponders that allows you to collect leads and provide users with a more engaging experience with your brand. This Auto responder software offers captivating opt-in forms to grow your email list.

MailMunch

Features:

  • Stunning emails to engage your audience.
  • Customized emails to help you connect with customers.
  • Automate your welcome emails.
  • This free auto responder offers beautiful email design templates.
  • You can use the built-in image library to organize and keep all your graphic assets together in one place.
  • Stay ahead with advanced analytics.
  • Auto Responder: Welcome mail. coupon code emails, content upgrade emails.
  • Customer Support: Chat or submit a support ticket.
  • Integrations: Zapier, Sendy, Maichimp, and Sendlane.

Pricing:

  • Free Trial: 30 days
  • Starting Price: Starting From $7.00

Link: https://www.mailmunch.com/email-marketing/


15) Mautic

Best For Marketing automation

Mautic provides more personalized email marketing to grow your customers. This automated responder helps you to automate and measure the entire customer life cycle across every interaction. Mautic helps you to review your marketing campaigns to bring open source marketing automation for your business.

Mautic

Features:

  • It facilitates lead generation and contact scoring.
  • Contact segmentation.
  • Unrivaled flexibility to create smart, multi-channel campaigns
  • Open, flexible APIs built for integration
  • Offers email builder and page builder.
  • Autoresponder: Contact replier, SMS reply, web notification reply, marketing automation.
  • Customer Support: Mautic does not have a traditional customer support team. Instead, there is one active community forum where users exchange ideas, experiences, and answers.
  • Integrations: Integration with external apps, tools, CRMs, and e-commerce platforms.
  • Free plan: Free
  • Starting Price: Free

Pricing:

  • Free Trial: Free
  • Starting Price: Free

Link: https://www.mautic.org/

FAQs:

An Autoresponder is a pre-defined, automated email triggered by a defined set of rules and conditions like time interval, or visitor’s action like link click, email open, page visited, etc. This type of software serves to push email messages to each lead which is closer to conversion. Autoresponder messages can be sent out as a single email or as an email sequence, depending on the trigger and your goal.

Below are some of the best free autoresponders software and tools:

Here are the reasons for using the autoresponder tool:

  • Provides custom workflows that target specific users based on how they find your website.
  • Provide options for chat and SMS automation.
  • Personalization and segmentation in contact management.
  • It offers analytics and reports to visualize the effectiveness of your email and automation campaigns.
  • Offers eCommerce-specific automation with messages for abandoned carts.
  • Provides landing pages that help you to boost the potential for bringing in new subscribers.

We should consider the following parameters while selecting an Email Marketing provider:

  • Template: The most important part of email marketing is the email template. So you require an email service provider that helps you create simple, elegant emails quickly and easily.
  • Tracking: You should also make sure that your email service provides a consolidated dashboard with all the statistics you need. For example, clicks, open rates, bounces, unsubscribes, and an option for social sharing.
  • Automation: You need to send the most relevant messages to the right people at the right time, and automation helps you to do this easily. So, you need to make sure that your mail service provider offers solid workflows to help you schedule and send automated messages.
  • Mobility: Your emails should work across various devices which people use to consume emails. Nowadays, mobile-related email campaigns are more trending. Your email should work across all Android and iOS devices. If not, you are missing out on conversions and revenue.
  • Customization: You should have the power to change and customize every feature of an email template so you can make your personalized email.
  • Drag-and-drop editor: You should look for an email service that provides a drag-and-drop editor that provides you the power to add text, images, white space, and social icons with ease.
  • Define your budget: The last but probably most vital thing you need to look for before selecting your campaign’s email service provider is your budget. You have an option for selecting low, medium, and enterprise-level providers. Selecting the right one for your needs helps you lower the cost while still delivering the functionality you need.

The CAN-SPAM Act is a cyber law that sets the rules for commercial emails that give recipients the right to stop emailing them and spells out tough penalties for violations.

However, it does not only apply to bulk emails but also includes commercial messages, which the law defines as “any email message”. The primary purpose of this law is to set some rules for commercial advertisement or promotion of a commercial product or service.

It also includes Email, which promotes content on commercial websites. The law makes no exception for B2B emails. For example, a message to former customers announcing new services or product lines must comply with the law.

Send Time Optimization is a method that uses data science to determine when your contacts are likely to engage and send your email marketing messages at that time.

Here are important things that you should know before starting this process:

Based on your plan, you may not have access to Send Time Optimization. First, you should know what features are included in each plan of your autoresponder tool.

For example, you can use Send Time Optimization on Mailchimp’s regular, plain-text, A/B testing, and multivariate email types. However, this feature is not available for automated emails.

Here is how you can use an email autoresponder tool:

  • Step 1) Download and install any of the above-listed email autoresponder tools or visit the website of a tool
  • Step 2) Sign up or log in with your email id and password
  • Step 3) Once signed in, navigate to the Campaign section and click on “Create a new campaign.”
  • Step 4) Click on “Automated Welcome Email” or “Autoresponder Email”
  • Step 5) Now, choose a template and give a name to your campaign
  • Step 6) Build your template and provide details like heading, sender details, user actions, etc.
  • Step 7) Set specific user steps and automated actions to those steps
  • Step 8) Review and schedule your campaign and click on the “Finish” button to save your campaign

Best Email Autoresponder Tools

Salesforce Campaigner SMTP GetResponse
Name Salesforce Marketing Cloud Campaigner SMTP GetResponse
Free Emails Free Demo 30-day free trial 30-day free trial 30-day free trial
Key Features ✔️ Robust Email Delivery Schedule
✔️ Automatically import, segment, and filter data from any source
✔️ Personalization and segmentation
✔️ Social media sharing and promotions
✔️ Easy deliverability of transactional emails
✔️ It uses email API for deeper integration.
✔️ Helps you to grow your audience
✔️ Advanced segmentation options
Link Learn More Learn More Learn More Learn More