Best FREE Autoresponder Tools (2021 Reviews)

Details: Last Updated: 18 February 2021

An Autoresponder is a pre-defined, automated email triggered by defined set of rules and conditions like time interval, or visitor's action like link click, email open, page visited, etc. This type of software serves to push email messages to each lead which is closer to conversion. Autoresponder messages can be sent out as a single email or as an email sequence, depending on the trigger and your goal.

This type of software allows you to automate certain actions in your workflow by defining an automation roadmap. These actions include sending autoresponder email templates and SMS messages, organizing/segmenting contacts into different lists in your contact database.

Here is a curated list of Top Auto responders with their popular features, link, and statistics. The list contains both open source (free) and commercial (paid) software.

Best Free Autoresponder Tool

Name	Autoresponder	Link
Sendinblue	Simple transactional emails and SMS sending.	Learn More
ConvertKit	You can create complex marketing automation, send hyper-personalized content.	Learn More
MailerLite	Based emails, anniversary or date-based emails	Learn More

1) Sendinblue

Sendinblue is a free email autoresponder tool that enables you to take advantage of the latest trends in email marketing. Its free plan essentially works as a feature-constrained free trial, without a timeout period.

Features:

Unlimited number of contacts and details
It allows you to select the templates for your transactional emails.
Allows you to create more personalized marketing campaigns.
It is one of the best free autoresponders that helps you to automate your marketing and sales processes in no time.
This follow-up series tool provide value for money and helps you to turn your visitors into customers.
Personalize every step of your customer journey.
Marketing Automation Workflows.

Key Statistics:

Autoresponder	It offers simple transactional emails and SMS sending in its free plan.
Best For	Small businesses that are looking to grow like Publishers.
Customer Support	They only provide email customer help support.
Integrations	Selected integrations which include Magento, WordPress, and OptinMonster
Free plan	Up to 300 emails per day /Unlimited contacts. You will get more benefits in higher plans.
Starting Price	Starting From $25.00

2) ConvertKit

ConvertKit is another popular email automation tool. It offers easy automation features with a drag-and-drop sequence. It is one of the best free autoresponders that helps you send automated emails based on user behavior. It also allows you to further segment your contacts with tags based on how you can interact with your emails.

Features:

You can create a strong first impression with free email sign up forms.
This follow-up series tool has simple rules for automation
Allows you to build intuitive and powerful automation
This one of the best autoresponder software helps you to target the right subscribers.
Create powerful, automated funnels.
Send targeted content to the right people at the correct time.
Customize subscriber's path, which is based on their actions.
Unlimited sign-up forms to get free autoresponder service.

Key Statistics:

Autoresponder:	You can create complex marketing automation, send hyper-personalized content.
Best for	Bloggers, authors, for personal branding.
Customer Support	Customer support is fast and responds with coherent explanations.
Integrations	Select integrations from Stripe, Zapier, and WP Engine.
Free plan	Yes
Starting Price	Starting From $29.

Link: https://convertkit.com/features/automations

3) MailerLite

MailerLite is an easy-to-use email marketing tool. It offers the best sets of newsletter template email designs, and much more. It also helps you to create and implement your email marketing strategies.

It provides all the latest email marketing features, which allows you to grow your subscribers. This autoresponder software provides features like email automation, segmentation, and personalization. It allows you to target the right users at the right time.

Features:

Integrate your social media posts
Allows you to create your newsletter templates
Boost sales by sending exclusive offers based on customer behavior
Automation history allows you to track, view, and restore all the previous actions
Use real-time reports to track your audience engagement
Talk to people individually
This follow-up series tool helps you to build strong relationships
Easy drag & drop editor.

Key Statistics:

Autoresponder:	Based on emails, anniversary or date-based emails
Best For	Small Business
Customer Support	Offers Email and live support; however, the premium support feature costs an extra $100/month.
Free plan	Yes (up to 12000 emails per month with limited features)
Starting Price	$10 per month.

Link: https://www.mailerlite.com/features/automation

4) Mailchimp

Mailchimp is a marketing Automation and email marketing service. It is one of the best email marketing tools which helps you to create and manage newsletters, mailing lists, automated campaigns, and more. It allows you to curate a path for every option.

Features:

Drive more sales with personalized product reviews and recommendations.
Allows you to build easy to follow workflow
This follow-up series tool helps you to reach the right people every time
Automatically tag customer interests
Integrations: WooCommece, BigCommerce, Magento, Zapier.

Key Statistics:

Autoresponder:	Create classic date-based automation, abandoned cart emails, order notifications, and product retargeting emails.
Best For	E-Commerce Publishers.
Customer Support	24/7 Email & Chat Support
Integrations	Stripe, WooCommerce, BigCommerce, PrestaShop.
Free plan	Yes
Starting Price	Starting Price $9

Link: https://mailchimp.com/features/automations/customer-journey-builder/

5) Moosend

Moosend provides an easy-to-use platform that is ideal for beginners looking for a powerful autoresponder tool that is both feature-rich and inexpensive. Moosend offers plenty of premium features in their free plan.

Features:

Automation workflows with the help of drag & drop features
Allows you to add multiple triggering conditions
Helps you to share copies of your automation workflows
You can easily inspect the stats of any workflow step with a single click.
Offers instant Editor access
This follow-up series tool allows you to gather detailed data on your subscribers
Emails sent from Moosend autoresponder do not have any branding or logos.

Key Statistics:

Available autoresponders	Welcome emails, anniversary, or date-based emails and abandoned cart emails.
Best For	E-Commerce Publishers, Agencies.
Customer Support	Email, Live Chat, and Phone.
Integrations	Woocommerce, Zencart, and Salesforce
Free plan	Yes
Starting Price	from $8 / month.

6) Omnisend

Omnisend is an email marketing tool that is built specifically for eCommerce websites. It combines multiple marketing streams like SMS, email, and social media into one platform.

Online businesses need engaging autoresponders, which you will get on this site.

It offers predefined visitor workflows like cart abandonment and product purchase. This follow-up series tool helps you create various campaigns for website visitors, new buyers, and other subscribers.

Features:

Allows you to collect visitor Information with customizable Forms
Helps you to transform your subscribers into Shoppers
Helps to encourage customer loyalty and repeat purchase
Allows you to send a relevant message to the right customer.
Allows you to segment your customers as per their shopping behavior.
Helps you to track sales performance using different channels
Helps you to create flexible segments based on shopping behavior or other criteria.

Key Statistics:

Autoresponder	Welcome emails, cart abandonment emails, discount code emails, etc.
Best For	Ecommerce industry for creating professional-looking newsletters
Customer Support	24/7 Email & Chat Support.
Integrations	Zapier Tidio Live Chat.
Free plan	Yes
Starting Price	Starting at $16 per month.

Link: https://www.omnisend.com/features/

7) Benchmark

Benchmark is a robust and feature-rich solution for email marketing, marketing automation, lead generation, and landing pages. This is one of the widely used autoresponder tool.

It helps you to streamline your business for unlimited growth, regardless of your company size or industry. Benchmark also offers a free option as well as paid options.

Features:

Drag-and-drop landing page builder
Allows you to evaluate conversion tracking
It helps you to save your time on setup and customization.
Landing page templates
It helps you to set up different types of autoresponders and emails directly to a customer's mobile.
Let's you review responsive emails as you edit them
You have access to a robust email marketing tool.
Behavior-based email engagement automation
It helps you to expand your business by autoresponder emails.
Offers Facebook and cart abandonment automation
Pre-built customer journeys

Key Statistics:

Autoresponder	Welcome, birthday, anniversary, and date-based reminder emails.
Best For	Small businesses which are looking to grow like Publishers.
Customer Support	Live Chat and Phone Support.
Free plan	Yes
Starting Price	Starting from $3.00

8) MailMunch

Mailmunch is a lead generation and email automation platform which helps you to scale your email marketing. It allows you to collect leads and provide users with a more engaging experience with your brand. This Auto responder software offers captivating opt-in forms to grow your email list.

Features:

Stunning emails to engage your audience.
Customized emails to help you connect with customers.
Automate your welcome emails.
Offers beautiful email design templates.
You can use the built-in image library to organize and keep all your graphic assets together in one place.
Stay ahead with advanced analytics.

Key Statistics:

Auto Responder:	Welcome mail. coupon code emails, content upgrade emails.
Customer Support	Chat or submit a support ticket.
Integrations	Zapier, Sendy, Maichimp, and Sendlane.
Free plan	Yes
Starting Price	Starting From $7.00

Link: https://www.mailmunch.com/email-marketing/

9) EmailOctopus

EmailOctopus is a reliable platform at an excellent price, and the level of customer support it offers is particularly good. It is one of the values for money email marketing platforms offering high deliverability, customized reports, imported contacts, and integration with forms. With segmentation, users can create highly targeted email campaigns based on customer data on their mobile or desktop.

Features:

Provides everything you need to build impactful campaigns.
You can import existing subscribers
Set campaigns on autopilot.
You can keep track of your open, click, and bounce rates with straightforward campaign reporting.
It allows you to start with a pre-designed email template and customize it.

Key Statistics:

Auto Responder:	Welcome new subscribers, content updating. Change of policy update, etc.
Best For	Small businesses that are looking to grow like Publishers.
Customer Support	They only provide email support.
Integrations	Shopify, Gravity Forms, and Squarespace
Free plan	Yes
Starting Price	Starting From $20.00

Link: https://emailoctopus.com/features

10) Mautic

Mautic provides more personalized email marketing to grow your customers. It helps you to automate and measure the entire customer life cycle across every interaction. Mautic helps you to review your marketing campaigns to bring open source marketing automation for your business.

Features:

It facilitates lead generation and contact scoring.
Contact segmentation.
Unrivaled flexibility to create smart, multi-channel campaigns
Open, flexible APIs built for integration
Offers email builder and page builder.

Key Statistics:

Autoresponder:	Contact replier, SMS reply, web notification reply, marketing automation.
Best For	Marketing automation
Customer Support	Mautic does not have a traditional customer support team. Instead, there is one active community forum where users exchange ideas, experiences, and answers.
Integrations	Integration with external apps, tools, CRMs, and e-commerce platforms.
Free plan	Free
Starting Price	Free

Link: https://www.mautic.org/

11) HubSpot

HubSpot is another well-known marketing solution, but the prestigious brand comes at a cost. The tool provides one of the most powerful autoresponder capabilities in the market.

HubSpot offers a lot of online help resources, including building and personalizing emails. It also offers traffic and conversion analytics.

Features:

Offers landing pages and emal marketing
Provide contact management
Super easy and intuitive user interface
Allows Sending outbound emails
Send automated email responses from your mobile
This follow up series allows integration with other apps like Facebook, Instagram, Google, and LinkedIn ads

Key Statistics:

Autoresponder:	Content offers, new content offer, set email expectations
Best For	Newbies/intermediate who wants to send blog articles and surveys.
Customer Support	Support for Live chat and Phone.
Integrations	Drift, Proposify, SalesForce, Seventh Sense, Survey Monkey, etc.
Free plan	Up to 2000 email sends /month
Starting Price	From $45/month with Marketing Hub Starter.

FAQ

❓ What is an Autoresponder?

❗ Why do we need Autoresponders?

Here are the reasons for using the autoresponder tool:

Provides custom workflows that target specific users based on how they find your website.
Provide options for chat and SMS automation.
Personalization and segmentation in contact management.
It offers analytics and reports to visualize the effectiveness of your email and automation campaigns.
Offers eCommerce-specific automation with messages for abandoned carts.
Provides landing pages that help you to boost the potential for bringing in new subscribers.

⚡ How to select an Email Marketing Provider (ESP)?

We should consider the following parameters while selecting an Email Marketing provider:

Template: The most important part of email marketing is the email template. So you require an email service provider that helps you create simple, elegant emails quickly and easily.
Tracking: You should also make sure that your email service provides a consolidated dashboard with all the statistics you need. For example, clicks, open rates, bounces, unsubscribes, and an option for social sharing.
Automation: You need to send the most relevant messages to the right people at the right time, and automation helps you to do this easily. So, you need to make sure that your mail service provider offers solid workflows to help you schedule and send automated messages.
Mobility: Your emails should work across various devices which people use to consume emails. Nowadays, mobile-related email campaigns are more trending. Your email should work across all Android and iOS devices. If not, you are missing out on conversions and revenue.
Customization: You should have the power to change and customize every feature of an email template so you can make your personalized email.
Drag-and-drop editor: You should look for an email service that provides a drag-and-drop editor that provides you the power to add text, images, white space, and social icons with ease.
Define your budget: The last but probably most vital thing you need to look for before selecting your campaign's email service provider is your budget. You have an option for selecting low, medium, and enterprise-level providers. Selecting the right one for your needs helps you lower the cost while still delivering the functionality you need.

✔️ What is the Can-Spam Act?

The CAN-SPAM Act is a cyber law that sets the rules for commercial emails that gives recipients the right to stop emailing them and spells out tough penalties for violations.

However, it does not only apply to bulk emails but also includes commercial messages, which the law defines as "any email message". The primary purpose of this law is to set some rules for commercial advertisement or promotion of a commercial product or service.

It also includes the Email, which promotes content on commercial websites. The law makes no exception for B2B emails. For example, a message to former customers announcing new service or product lines must comply with the law.

❓ What is Send Time Optimization (STO)?

Send Time Optimization is a method that uses data science to determine when your contacts are likely to engage and send your email marketing messages at that time.

Here are important things that you should know before starting this process:

Based on your plan, you may not have access to Send Time Optimization. First, you should know what features are included in each plan of your autoresponder tool.

For example, you can use Send Time Optimization on Mailchimp's regular, plain-text, A/B testing, and multivariate email types. However, this feature is not available for automated emails.