10 Best FREE Autoresponder Tools (2024)

Best Free Autoresponders

An Autoresponder is a pre-defined, automated email triggered by defined set of rules and conditions like time interval, or visitor’s action like link click, email open, page visited, etc. This type of software serves to push email messages to each lead which is closer to conversion. Autoresponder messages can be sent out as a single email or as an email sequence, depending on the trigger and your goal.

This type of software allows you to automate certain actions in your workflow by defining an automation roadmap. These actions include sending autoresponder email templates and SMS messages, organizing/segmenting contacts into different lists in your contact database.

Researched over 40 Best Free Email Autoresponders and spent 100+ hours to bring you this must-see guide. This well-researched and insightful content outlines the top tools with their features, pricing, and pros and cons. Whether free or paid, discover your ideal solution here. This may help you make an informed decision do not miss the full article for trusted insights.
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Top Pick
Campaigner

Campaigner is another tool like MailChimp that offers plenty of options, from email templates to learning material. It helps you to ensure your email marketing campaign launches smoothly.

Visit Campaigner

Best Free Email Autoresponder Service (Software & Tools)

  Campaigner Salesforce brevo benchmark
Name Campaigner Salesforce Marketing Cloud Brevo Benchmark
Free Emails 30-day Free Trial Free Demo 300 Eamils/Day Free Forever
Key Features ✔️ Personalization and segmentation
✔️ Social media sharing and promotions
✔️ Robust Email Delivery Schedule
✔️ Automatically import, segment, and filter data from any source
✔️ Easy deliverability of transactional emails
✔️ It uses email API for deeper integration.
✔️ Helps you to grow your audience
✔️ Advanced segmentation options
Link Learn More Learn More Learn More Learn More

1) Campaigner

Best For Small businesses, nonprofits, and individuals.

Campaigner impressed me with its email templates and guides, making it a superior choice for email marketing. I found that it offers simple automation for sending welcome emails to new subscribers. The tool made it possible to trigger emails based on user actions and send follow-ups to non-openers. I personally recommend it for urgent messages or time-sensitive offers, as it helps you connect directly with customers.

#1 Top Pick
Campaigner
5.0

Email Automation Workflows

Create beautiful responsive emails

Support: Phone and Email Support

Free Trial: 30-day full-featured free trial

Visit Campaigner

Features:

  • Demographic Segmentation: Helps you create targeted campaigns based on audience demographics and engagement patterns effectively.
  • Visual Heatmap Tool: I could analyze the interest of email readers using the built-in heatmap tool for better content adjustments.
  • Performance Reports: Reports aim to provide detailed data on unsubscribes, bounces, and inactive users, which are helpful for strategies.
  • Reliable Deliverability: Helps you execute marketing campaigns efficiently and ensures emails reach inboxes rather than spam folders.
  • Phone and Email Support: Support is provided via email and phone, making it the best way to resolve campaign issues.
  • Integration Solutions: Integrations like Facebook, HubSpot, and Salesforce aim to support re-targeting and enhance landing page strategies.

Pros

  • Offers highly customizable email automation workflows
  • Provides advanced reporting for campaign insights
  • Integrates seamlessly with popular CRM platforms
  • I benefitted from using detailed A/B testing features

Cons

  • Free version has a limited user cap
  • It allowed me to identify limited design templates

👉 How to Get Campaigner for Free?

  • Go to Campaigner
  • Click on “Start Your Trial” to activate your 30-day free trial period.

Visit Campaigner >>

30-Days Free Trial


2) Salesforce Marketing Cloud

Salesforce Marketing Cloud Email Studio, in my experience, is a top-rated autoresponder. I reviewed its features and found it perfect for creating emails and managing campaigns. The tool makes it possible to handle both simple email tasks and complex cross-channel marketing. I suggest it for marketers aiming to deliver personalized content.

#2
Salesforce Marketing Cloud
4.9

Robust Email Delivery Schedule

Automatically import, segment, and filter data from any source

Support: Email Support, In-App Support, Live Support

Free Trial: 30 Days Free Trial

Visit Salesforce

Features:

  • Data Segmentation: You can create segments automatically from profile data, filtering and importing from any data source.
  • Message Personalization: I find it helpful to send creative, sophisticated messages using best-in-class templates for bulk email campaigns.
  • Campaign Variety: It allows you to send marketing, transactional, and loyalty emails, including abandoned cart and onboarding campaigns.
  • Integration Options: Select integrations typically include Google Workspace, Slack, and Quickbooks, ensuring smooth data synchronization.
  • Customer Support: Support is accessible through email, live chat, and an in-app feature for quick issue resolution.

Pros

  • Provides advanced personalization options for email campaigns
  • I benefitted from using its seamless email automation features
  • Enables precise audience segmentation for targeted campaigns
  • Offers powerful analytics for campaign performance tracking

Cons

  • Pricing can be prohibitive for small businesses
  • It allowed me to realize the learning curve was steep for beginners

👉 How to Get Salesforce Marketing Cloud for Free Demo?

  • Go to Salesforce Marketing Cloud
  • Click on “Marketing Cloud,” then select “Watch Demo” to access our free demo. Sign up now to get started.

Visit Salesforce >>

Free Demo


3) Brevo

Best For Small businesses that are looking to grow like Publishers.

Brevo is a free email autoresponder that I checked, and I was able to identify its ideal fit for cost-conscious users. I particularly liked that it allows you to test its features without time limits, making it a superior choice for trying modern email trends. My advice is to consider this tool if you need a phenomenal free solution for automating emails.

Brevo

Features:

  • Campaign Customization: Helps create personalized marketing campaigns, which might be helpful to improve audience engagement and conversions.
  • Automated Marketing: I liked how it automates marketing and sales processes, saving time and ensuring efficient management.
  • Conversion Assistance: This follow-up tool typically helps convert visitors into customers, making it a great investment for businesses.
  • Free Autoresponder: The free plan includes transactional emails and SMS sending, which are essential for small-scale marketers.
  • Email-Based Support: Customer support is only available via email, which might be helpful for addressing common issues.
  • Platform Integrations: Selected integrations with Magento, WordPress, and OptinMonster make it one of the easiest tools for marketers.

Pros

  • Provides seamless email automation workflows for campaigns
  • Offers user-friendly templates for quick email setup
  • Allows detailed analytics for performance tracking
  • As per my experience, it provided me with actionable insights for campaign improvements

Cons

  • Interface can feel slow during peak usage
  • It allowed me to realize limited reporting could hinder comprehensive analysis

👉 How to Get Brevo for Free?

  • Go to Brevo
  • Click on “Try Us for FREE” to create your free account—no credit card required.

Visit Brevo >>

Up to 300 emails per day /Unlimited contacts


4) Benchmark

Best For Small businesses which are looking to grow like Publishers.

Benchmark is a remarkable tool that I found during my assessment to be perfect for email marketing and automation. I could access features like lead generation and landing page creation, which helped me streamline tasks with ease. In my opinion, it is one of the most popular tools for businesses of any size. Benchmark’s free and paid plans are amazing solutions for flexible needs.

Benchmark

Features:

  • Landing Page Design: Pre-built customer journeys and landing page templates make designing campaigns one of the easiest tasks.
  • Setup Efficiency: I noticed how quickly this tool helps with setup and customization, saving time on repetitive tasks.
  • Email Editing: Responsive email previews during edits allow you to maintain accuracy, which is great for professional delivery.
  • Engagement Automation: Behavior-based email automation helps create one of the best strategies for personalized customer engagement.
  • Business Growth Tool: Autoresponders help grow your business by sending effective, timely emails to customers’ mobile devices directly.
  • Multiple Autoresponders: Welcome, birthday, anniversary, and reminder emails are great options for maintaining strong customer relationships.

Pros

  • User-friendly interface simplifies email creation
  • Offers a free plan with 500 contacts
  • Provides responsive customer support via chat
  • Includes basic automation features for beginners

Cons

  • Email templates are somewhat limited in variety
  • Reporting features could be more detailed

👉 How to Get Benchmark for Free?

  • Go to Benchmark
  • Click on “CREATE YOUR FIRST EMAIL” to get started for free—no credit card required!

Visit Benchmark >>

Free Forever (No credit card required)


5) MailerLite

Best For Small Business

MailerLite made my email campaigns easy to handle with its reliable features. I liked its email automation and personalization tools, which helped me design amazing campaigns. According to my review, this tool is great for growing your audience with modern features. It allows you to create campaigns with excellent templates, making it a top-rated autoresponder for marketers.

MailerLite

Features:

  • Seamless Integration: Integrates your social media posts and allows newsletter creation, which might be helpful for better outreach.
  • Customized Promotions: I appreciate the feature that sends exclusive offers tailored to customer preferences to boost sales.
  • Historical Actions: Track, restore, and review automation history efficiently to ensure campaign workflows remain consistent.
  • Data Reports: Real-time audience engagement tracking helps optimize campaign performance and ensure the most effective strategies.
  • Follow-Up Efficiency: This follow-up series tool provides one of the best ways to foster strong customer relationships.
  • Paid Support Options: Live and email support are available, with premium support costing an extra $100/month for enhanced services.

Pros

  • User-friendly interface simplifies email campaigns
  • It helped me access advanced automation features effortlessly
  • Affordable pricing plans for small businesses
  • Provides a variety of customizable templates

Cons

  • As per my experience, integration options could be improved
  • Reporting tools lack detailed analytics

👉 How to Get MailerLite for Free?

  • Go to MailerLite
  • Click on “Sign Up Free” to enjoy a 30-day trial of premium features—no credit card needed.

Visit MailerLite >>


6) Moosend

Best For E-Commerce Publishers, Agencies.

Moosend is a top choice for anyone starting with email marketing. I tested this powerful autoresponder tool and found it great for beginners. As I carried out my evaluation, I was impressed by the inclusion of templates and automation in their free plan. It is the most effective way to achieve simple email automation.

Moosend

Features:

  • Drag-and-Drop Automation: Helps design workflows with drag-and-drop features and multiple triggering conditions, which is perfect for customization.
  • Workflow Management: I found it helpful to share automation workflows and inspect stats of individual steps quickly with ease.
  • Subscriber Data: Detailed subscriber insights gathered by this tool aim to support better segmentation and campaign optimization.
  • Professional Emails: Emails from Moosend lack any branding or logos, making them one of the best for businesses.
  • Advanced Autoresponders: Includes autoresponders for welcome, anniversary, and abandoned cart emails, which are essential for retention strategies.
  • Seamless Integrations: Works with WooCommerce, ZenCart, and Salesforce, which are top picks for improving marketing efforts effectively.

Pros

  • Provides a user-friendly drag-and-drop editor
  • Offers advanced analytics for email campaigns
  • Includes pre-designed templates for faster setup
  • Free version offered excellent automation options

Cons

  • Reporting dashboard feels slightly outdated
  • Free plan has lower email limits

👉 How to Get Moosend for Free?

  • Go to Moosend
  • Click on “START FREE” to begin your 30-day free trial—no credit card needed.

Visit Moosend >>

30-Day Free Trial (No credit card required)


7) EmailOctopus

Best For Small businesses that are looking to grow like Publishers.

EmailOctopus is a phenomenal tool that helped me with targeted campaigns through its segmentation feature. I discovered that its form integration and detailed reporting were essential for improving engagement. Over the course of my evaluation, its pricing and deliverability proved to be one of the easiest ways to optimize email marketing efforts.

EmailOctopus

Features:

  • Autopilot Campaigns: Set impactful campaigns on autopilot, allowing you to focus on other essential business tasks efficiently.
  • Subscriber Transition: I like how easily you can import existing subscribers to continue marketing without interruption.
  • Reporting Features: Track open rates, clicks, and bounces using simple campaign reporting, which is perfect for optimization.
  • Email Templates: Start with pre-designed templates, customize them as needed, and create one of the easiest personalized emails.
  • Automated Responses: Autoresponder options include welcoming new subscribers, content updates, and policy notifications, which are typically required.
  • Business Integrations: Works seamlessly with Shopify, Gravity Forms, and Squarespace, which might help grow your marketing efforts.

Pros

  • User-friendly interface simplifies email campaigns
  • Affordable pricing suitable for small businesses
  • Offers customizable templates for diverse needs
  • Provides real-time analytics for performance tracking

Cons

  • Lacks built-in A/B testing capabilities
  • Free plan includes EmailOctopus branding on emails

👉 How to Get EmailOctopus for Free?

  • Go to EmailOctopus
  • Click on “Start for Free Today” to get started—it’s free forever, with no credit card required.

Visit EmailOctopus

Free Forever (No credit card required)


8) HubSpot

Best For Newbies/intermediate who wants to send blog articles and surveys.

HubSpot is an amazing solution for those looking to improve their marketing efforts. While reviewing, I discovered its autoresponder is top of the line. Its resources make building personalized emails easy. The traffic and conversion analytics it provides are also one of the best I have seen.

Features:

  • User-Friendly Features: Provides landing pages and email marketing tools with intuitive design, which might be helpful for teams.
  • Seamless Communication: Sending outbound emails and automated mobile responses is one of the easiest ways to maintain customer contact.
  • Integrated Ad Campaigns: Works with ads on Facebook, Instagram, and Google, which are perfect for expanding your audience reach.
  • Autoresponder Emails: Includes email automation for content offers and expectations, which are typically great for keeping audiences informed.
  • Quick Assistance: Live chat and phone support ensure fast problem-solving, which is the best way to improve experiences.
  • Extensive Integrations: Integrates with Drift, Proposify, Salesforce, and Survey Monkey, which might be helpful for diverse business functions.

Pros

  • Seamless integration with CRM systems.
  • User-friendly interface simplifies navigation.
  • Advanced analytics for campaign optimization.
  • Extensive library of email templates.

Cons

  • Higher cost compared to alternatives.
  • Occasional delays in customer support responses.

👉 How to Get HubSpot for Free?

  • Go to HubSpot
  • Click on “Get Started Free” to create your account—completely free with no credit card required.

Visit HubSpot >>

Free Forever (No credit card required)


9) ConvertKit

Best for Bloggers, authors, for personal branding.

ConvertKit is an awesome autoresponder that I would recommend for its ease of automation. The drag-and-drop workflow builder helps you create effective email sequences in no time. As per my review, it is one of the most reliable tools to send behavior-triggered emails. Its tagging feature is also helpful for segmenting contacts based on their engagement patterns.

ConvertKit

Features:

  • Sign-up Forms: Create strong impressions with unlimited free email sign-up forms for building an autoresponder list. I believe using unlimited sign-up forms is a great option for expanding my marketing reach.
  • Automation Funnels: Create intuitive and powerful automated funnels using simple, effective automation rules.
  • Subscriber Customization: Helps you customize a subscriber’s experience based on actions they take, allowing for targeted campaigns.
  • Complex Automation: Send highly personalized content through complex automation campaigns to increase subscriber engagement. Using this helps me in creating a deeper connection with my audience.
  • Quick Support: Customer support services respond quickly, providing coherent, easy-to-understand explanations.
  • Supported Integrations: Connect integrations from Stripe, Zapier, WP Engine to enhance overall campaign flexibility.

Pros

  • User-friendly interface simplifies email campaigns
  • Advanced automation enhances marketing efficiency
  • Seamless integration with various third-party tools
  • Responsive customer support assists promptly

Cons

  • Higher pricing tiers for larger subscriber lists

👉 How to Get ConvertKit for Free?

  • Go to ConvertKit
  • Click on “Start Free Trial” to create your account and enjoy the Lifetime Free Basic Plan.

Link: https://convertkit.com/features/automations


10) Mautic

Best For Marketing automation

Mautic provides amazing tools for personalized email marketing, helping me improve my customer engagement. It helped me optimize customer interactions throughout their journey. As per my research, Mautic brings top-rated open-source automation to enhance marketing strategies.

Mautic

Features:

  • Lead Scoring: Assists in lead generation and contact scoring to ensure more focused and relevant marketing activities. I aim to use contact scoring to manage leads in a way that boosts my conversion chances.
  • Page and Email Tools: Offers page builder and email builder features, essential for creating marketing content without technical expertise.
  • Multi-Channel Campaigns: Enables the creation of highly flexible, multi-channel marketing campaigns for maximizing reach and effectiveness.
  • Marketing Automation: Autoresponder provides replies for contacts, SMS, and web notifications and automates marketing tasks. Using automation is a great way for me to save time and improve response consistency.
  • Community-Based Support: No traditional support team; instead, an active forum for users to share experiences and provide solutions.
  • Tool Integration: Integrates with CRMs, e-commerce, and other external tools to enhance campaign functionality.

Pros

  • Open-source platform with customizable features
  • Integrates seamlessly with various CRMs
  • Active community support and regular updates
  • Advanced segmentation for targeted campaigns

Cons

  • Requires technical setup and maintenance
  • Performance issues with large databases

👉 How to Get Mautic for Free?

  • Go to Mautic
  • Click on “Try Mautic Now” to begin your 14-day free trial.

Link: https://www.mautic.org/

How Did We Choose Best Email Marketing Provider?

Choose best free autoresponder

At Guru99, we are dedicated to providing credible, accurate, and objective information through rigorous research and review. After analyzing over 40 best free email autoresponders and spending 100+ hours, we bring you this comprehensive guide. Email marketing providers can transform outreach into measurable results, making the right choice essential. According to industry needs, our focus is on tools offering simplicity, flexibility, and impactful outcomes. This may help you make an informed decision. Check out below important factors for choosing your ideal platform.

  • Usability: It is important to consider platforms that are user-friendly and require minimal technical skills.
  • Customization: Allows you to create tailored campaigns with ease for targeted audiences.
  • Automation: The best way to save time by setting up automated emails based on user actions.
  • Analytics: Helps you track performance metrics in order to optimize future campaigns.
  • Integration: Great for connecting with CRM and other essential business tools for seamless workflows.
  • Scalability: Perfect for growing businesses aiming to handle larger audiences without limitations.
  • Affordability: One of the most effective ways to achieve results without overextending your budget.

What is Send Time Optimization (STO)?

Send Time Optimization is a method that uses data science to determine when your contacts are likely to engage and send your email marketing messages at that time.

Here are important things that you should know before starting this process:

Based on your plan, you may not have access to Send Time Optimization. First, you should know what features are included in each plan of your autoresponder tool.

For example, you can use Send Time Optimization on Mailchimp’s regular, plain-text, A/B testing, and multivariate email types. However, this feature is not available for automated emails.

How to Use Email Autoresponder?

Here is how you can use an email autoresponder tool:

  • Step 1) Download and install any of the above-listed email autoresponder tools or visit the website of a tool
  • Step 2) Sign up or log in with your email id and password
  • Step 3) Once signed in, navigate to the Campaign section and click on “Create a new campaign.”
  • Step 4) Click on “Automated Welcome Email” or “Autoresponder Email”
  • Step 5) Now, choose a template and give a name to your campaign
  • Step 6) Build your template and provide details like heading, sender details, user actions, etc.
  • Step 7) Set specific user steps and automated actions to those steps
  • Step 8) Review and schedule your campaign and click on the “Finish” button to save your campaign

Verdict

When selecting the perfect autoresponder, my focus was on reliability, customization options, and user-friendly interfaces. The tools discussed provide a seamless way to automate your email campaigns while meeting specific business needs. Check my verdict for the ideal tools to enhance email efficiency.

  • Campaigner stands out with its powerful personalization and in-depth campaign analytics, ideal for dynamic customer engagement.
  • Salesforce Marketing Cloud Email Studio impresses with its robust features like segmentation and creative messaging, making it an excellent choice for tailored campaigns.
  • Brevo ensures reliable, high-speed delivery, offering seamless integration with platforms like WordPress for versatile email management.

FAQs:

An Autoresponder is a pre-defined, automated email triggered by a defined set of rules and conditions like time interval, or visitor’s action like link click, email open, page visited, etc. This type of software serves to push email messages to each lead which is closer to conversion. Autoresponder messages can be sent out as a single email or as an email sequence, depending on the trigger and your goal.

Here are the reasons for using the autoresponder tool:

  • Provides custom workflows that target specific users based on how they find your website.
  • Provide options for chat and SMS automation.
  • Personalization and segmentation in contact management.
  • It offers analytics and reports to visualize the effectiveness of your email and automation campaigns.
  • Offers eCommerce-specific automation with messages for abandoned carts.
  • Provides landing pages that help you to boost the potential for bringing in new subscribers.

The CAN-SPAM Act is a cyber law that sets the rules for commercial emails that give recipients the right to stop emailing them and spells out tough penalties for violations.

However, it does not only apply to bulk emails but also includes commercial messages, which the law defines as “any email message”. The primary purpose of this law is to set some rules for commercial advertisement or promotion of a commercial product or service.

It also includes Email, which promotes content on commercial websites. The law makes no exception for B2B emails. For example, a message to former customers announcing new services or product lines must comply with the law.