12 Best AI Writing Tools (2024)

The best Artificial Intelligence tools for content writing allow you to create quality research-driven, SEO-friendly content within seconds. However, most writing tools have high costs, excessive plagiarism, poor factual accuracy, and weak research. To help you find the perfect AI software, I have created this list of the best AI content-writing tools. All data and information were sourced from original, verified, and credible sources.

After weeks of research, evaluations, and customer surveys, I have curated the list of the top 12 best AI tools for content writing available in the market. These services offer extensive prompt generation, unique and well-researched written material, free trial options, and more. We have compared these services to features like reliability, pricing, support, and ease of use. Let us start with the review covering pricing, features, pricing, advantages, and disadvantages to assist you in decision-making.

Best Free AI Writing Tools: Top Picks!

AI Tools Free Trial Best Feature Built-in Plagiarism Checker Link
Jasper Lifetime Free Basic Plan Businesses can use it for originality and content outlining No Learn More
KoalaWriter Yes, 30 Days Generates SEO-optimized articles with SERP analysis No Learn More
SurferSEO Yes, 7 Days Generate SEO-optimized content Yes Learn More
Copy.ai 2,000 words per month Best AI-optimized copywriting No Learn More
Rytr 10,000 words per month Easy user interface with ample language options Yes Learn More

1) Jasper

Best for businesses for idea generation and outlining

Jasper can analyze your brand identity and create an article that is similar to yours. Also, it uses an X-Ray view to correct generated content according to your brand identity.

It provides users with a Kanban View that can monitor your team’s progress. Also, I enjoyed using its calendar view to visually plan my whole content calendar in advance.

Jasper

Features:

  • Remix content: I could easily convert high-performing content into a new format with a single click.
  • Campaigns dashboard: The dashboard comes in handy when handling multiple projects simultaneously. It gives you the freedom to choose any number of projects and formats at once and helps you monitor the progress of all projects.
  • Integrations: I could integrate Jasper AI with my workflow with a browser extension for Google Chrome and an add-on for Google Docs.
  • Illustrations: Jasper can also generate images according to the content generated, which elevates the performance of the content.
  • Templates: I received 50+ templates and a vast prompt library that can be tailored to brand-specific needs.
  • Content performance: This tool accessed my content on various parameters and showed what content is doing well and what is not. Thus, helping me revise poorly performing content.

Pros

  • I could write or translate content on this platform across 30+ languages
  • It is Jasper’s own AI ChatBot, which will help users in their content generation journey
  • This platform suggests where you can improve based on previous content or trends

Cons

  • Weak support for providing reference links and sources of information in content

Pricing:

Jasper offers you the following subscription options:

Plan Monthly Annual (Per month)
Creator $49 $348 ($39 monthly)
Pro $69 $708 ($59 monthly)

* Contact Customer Support for business-grade pricing.

Free Trial: Lifetime Free Basic Plan

Link: https://www.jasper.ai/


2) KoalaWriter

Best for generating SERP analyzed SEO optimized articles

KoalaWriter is powered by the latest GPT 3.5 and GPT4, which offer well-researched AI-generated content for users. I could easily choose from 7 writing styles or 4 POVs for my content.

You can also generate your own identity according to your brand. This tool gives users easy formatting options for the layout of the article before developing the content.

KoalaWriter

Features:

  • 2-in-1 AI Writer and Chatbot: The subscription also provides you with KoalaChat, which responds to the writer’s custom commands and produces SEO-optimized content.
  • Real-time data: It utilizes real-time data and the most up-to-date information to create accurate and trending articles.
  • SERP: This tool analyses the user input, performs SERP analysis, and provides the best-optimized set of keywords and content that would rank on Google and attract readers.
  • API access: It provides robust API that easily integrates with your existing software stack. I could use this tool to write entire articles via a single programmatic call.
  • Outline Editor: This tool also has an AI-powered outline generator, which generates an outline of your content based on existing content.

Pros

  • It analyses your site and adds all relevant links to the article
  • An active Discord community is used to interact and engage with other users
  • It analyses real-time data from the web and generates content based on facts

Cons

  • Weak accuracy and relevance in the generated content

Pricing:

Koala offers you the following subscription options:

Plan Cost per Month
Essentials $9
Starter $25
Professional $49

* Additional Pay-as-you-go pricing options are also available

Free Trial: Yes, 30 Days (up to 5,000 words)

Link: https://koala.sh/


3) SurferSEO

Best tool to generate unique, SEO-optimized content

SurferSEO suggests making your content more attractive and clearer to your target audience. It analyses the content and suggests a user-specific tone of voice that will match the content.

I could customize the tone, writing style, formatting, and other parameters to create the content per my requirements. The tool is capable of generating an outline for your content that is optimized for your audience.

SurferSEO

Features:

  • Audit: This feature analyzed my previous articles and provided suggestions to elevate the same.
  • FAQs: This tool scraps the web for the relevant information about your content, and views FAQs. Thus it can generate relevant FAQs and their answers for your content.
  • Surfy AI writing assistant: This is your personal AI-powered writing assistant on this platform, which helps you rephrase or refine your content.
  • Audit: It helped me analyze my Google searches and provided SEO-optimized keyword suggestions in real-time.
  • Plagiarism checker: This tool also includes an in-built plagiarism checker that ensures all the content generated on this platform is unique. Also, I like the fact that it has an Anti AI Detection feature.

Pros

  • It can generate images, illustrations, and infographics for the content
  • This tool can generate content in 8 different languages
  • It also provides a certificate course on SEO writing, which can improve your CV

Cons

  • It is not ideal for generating social media posts

Pricing:

SurferSEO offers you the following subscription options:

Plan Monthly Annual
Essential $89 $828 ($69 per month)
Scale $129 $1188 ($99 per month)
Scale AI $219 $2148 ($179 per month)

Free Trial: Yes, 7 Days Trial.

Link: https://surferseo.com/free-article-outline-generator/


4) Copy.ai

Best for AI-powered copywriting

Copy.ai provides 100+ workflows for every possible use case that could also be altered for your needs. This AI writing tool scales your marketing campaign with the help of AI.

It handles tasks like meeting prep, email outreach, and more so you can focus on other essential things. I could track the sales on the web and get a detailed review of the content marketing strategy.

Copy.ai

Features:

  • Integrations: It supports over 2000+ integrations for seamless work, such as WordPress, Instagram, etc.
  • Translations: I used this tool to translate content accurately with the help of its AI features.
  • Automated insights: The AI Sales OS captures every meeting’s insight or call details that one might overlook but can trouble them afterward.
  • Content Repurposing: I received automated content repurposing, which can create blog posts into short-format content with a click.
  • Infobase: It lets me upload and store all the necessary information about the brand so that generated content shares the same brand vision.
  • Outline generator: The tool can generate an outline for your content on the lines of your brand style. I also received the option to customize the outline according to my liking.

Pros

  • It can generate different emails, from marketing to cold emails
  • This tool offers paraphrasing options that can elevate your content
  • Copy.ai’s API allows users to use any workflow as API in their projects

Cons

  • Not suitable for long-form content generation

Pricing:

Copy.ai offers you the following subscription options:

Plan Monthly Annual
Pro $49 $432 ($36 per month)
Team $249 $2232 ($186 per month)

Free Trial: Yes, up to 2,000 words per month.

Link: https://www.copy.ai/


5) Rytr

Best user interface with ample options for language

Rytr is among the best AI writing software, with support for more than 30 languages to create articles. In addition, I could find 20+ tones of voice that can complement your content.

The native Google Chrome extension makes it easier to integrate across various sites. I also noticed that Rytr has a swift and responsive mobile app that allows you to track and manage things from anywhere.

Rytr

Features:

  • Rytr Community: With a subscription to this tool, I could connect with other Rytrs and learn from their experience.
  • Clarity: I could shorten my generated content with a single click to improve clarity.
  • Easy Plugins Integration: This tool makes working in your favourite apps easier with Rytr API.
  • Plagiarism Checker: I could access a built-in plagiarism checker that ensures all the content generated on this platform is unique.
  • Illustrations: Rytr can generate images through AI, which best suits your content and helps the articles/ blogs to perform better.

Pros

  • It comprises templates for most of the use cases
  • I could easily manage members and access their projects in a single application
  • Extensive formatting options to make your content best suited for your target audience

Cons

  • Weak support for keyword research and rank tracking

Pricing:

Rytr offers you the following subscription options:

Plan Annual Price
Saver Plan $90 ($9 per month)
Unlimited Plan $290 ($29 per month)

Free Trial: 10,000 words per month

Link: https://rytr.me/


6) Writesonic

Best for generating short content for creators and brands

Writesonic is among the best AI tools for content writing. It checks the SEO scores of the generated content and provides users with suggestions for improving it. I used it to generate bulk content and manage various projects seamlessly.

Its Chrome extension allowed me to write anywhere and everywhere, thus simplifying the writing process. This tool provides a vast library of readymade templates and prompts for every possible use case. Also, I could generate content in 30+ languages on this platform.

Writesonic

Features:

  • AI Chatbot: Writesonic is also integrated with an AI chatbot, Chatsonic, which is powered by GPT 4
  • Outperform Competition: Its advanced AI algorithms analyze my competitor’s content and generate writeups that outperform their content.
  • Photosonic: This tool can also create images that complement your content and provide it with much more clarity.
  • Factual content: I was glad to see that the content generated on this platform was factually correct and well-researched with the help of AI.
  • Brand style: This tool ensures that generated content resonates with your brand voice.
  • File chat: I could upload various files of different formats on ChatSonic. It also scrapes out key information from the files, thus saving me valuable time.

Pros

  • This tool generates content that will resonate with your brand identity
  • Create brand-oriented content through images, styles, and format options
  • You can collaborate seamlessly with freelancers or their team members on the platform

Cons

  • Lacks tools like plagiarism checkers and style checks

Pricing:

Writesonic offers you the following subscription options:

Plan Monthly Annual (per month)
Small Team $19 $13
Freelancer $20 $16

* Contact Customer Support for enterprise-grade pricing

Free Trial: Yes, up to 10,000 words per month.

Visit Writesonic >>

Lifetime Free Basic Plan


7) Frase

Best for optimizing SEO for content

Frase is an ideal AI writing software that allows users to analyze competitors’ content strategies to optimize their plans. I used this tool to generate and optimize content to better target my audience and improve rankings.

It analyses the web for all the relevant information and facts that I need to create an article. The data is used to curate optimized keywords and other SERP metrics like word count, heading count, etc.

Frase

Features:

  • Seamless Teamwork: The platform allows you to collaborate with others and learn from their experience.
  • API: I liked its native API, which could be integrated with my software stack to implement any custom use case.
  • Outline generator: This AI writing tool generates an outline of your content that matches your previous writeup and helps rank it on Google.
  • Content Briefs: It can generate content briefs that give the user a better idea of how the generated content will look.
  • Topic Score: All the articles are scored for SEO, helping me improve my content for better rankings.

Pros

  • Choose a search query, and your article will be optimized to rank for it
  • It can be integrated with other services to boost your marketing strategies
  • AI writing assistant to help adjust and optimize the articles in real-time

Cons

  • The add-ons are costly, giving little value for money

Pricing:

Frase offers you the following subscription options:

Plan Monthly Annual (per month)
Solo $14.99 $151.92 ($12.66 per month)
Basic $44.99 $459 ($38.25 per month)
Team $114.99 $1173 (97.75 per month)

Free Trial: Paid Trial for five days at $1

Link: https://www.frase.io/


8) Scalenut

Best tool for competition analysis and SEO optimizing

Scalenut provides a complete SEO lifecycle in a single software by providing SERP checks, SEO scores, and content writing services. It helped me conveniently manage all my content needs in a single dashboard.

This AI writing tool provides users with SERP-based topic clusters that clearly show how my content will look. I was impressed by its complete support for competition analysis, content creation, and optimization.

Scalenut

Features:

  • Keyword Planning: This platform analyses the prompt and provides the user with the best set of keywords that will elevate the article’s rank.
  • Real-Time SEO Scores: The tool provides real-time SEO scores for my content to help me optimize it further.
  • Cruise mode: In this mode, the user can generate an optimized article from scratch within minutes without any external input from the user’s side
  • Competition analysis: It also evaluated my competitor’s content and used all relevant information to make my article stand out.
  • Real-time monitoring: Scalenut’s AI writing tool monitors your content and domain and provides users with different analytics to better understand the content’s performance.

Pros

  • Scalenut generates content that is similar to your brand’s unique identity and style
  • It also tracks your content and provides detailed analysis to the consumer
  • Scalenut has a pretty simple interface that does not require much time to get the hang of

Cons

  • Lacks templates and the ability to customize content length

Pricing:

Scalenut offers you the following subscription options:

Plan Monthly Annual (per month)
Essential $39 $19
Growth $79 $39
Pro $149 $75

* Contact Customer Support for enterprise-grade pricing

Free Trial: Yes, all plans for 7 days.

Link: https://www.scalenut.com/


9) Hypotenuse AI

Best tool for creating content for e-commerce brands

Hypotenuse AI can quickly generate bulk content around different topics, and users can seamlessly manage different workflows simultaneously. This tool has an inbuilt plagiarism checker that ensures the content generated is always unique.

I enjoyed working in a team on this AI writing tool as it provides proper collaboration. It offers uninterrupted communication with different members and allows you to supervise, monitor, and manage projects efficiently.

Hypotenuse AI

Features:

  • Conversion Rate: The content generated by this tool targets the right audience and converts most of them for your brand.
  • Short-Format Content: I could use this tool for short-format content like social media posts, taglines, slogans, etc.
  • Outline generator: Hypotenuse generates the outline for the customizable content according to users’ needs.
  • Researched facts: The content generated on this platform is well-researched, factually correct, and SEO optimized to rank high on Google.
  • Brand voice: The content generated via the Hypotenuse AI writing tool followed a particular brand guide input I gave through my site.
  • Repurpose content: This platform allowed me to transform the content into other formats with a single button.

Pros

  • You can generate images that resonate with the generated content
  • Hypotenuse’s personal AI writing assistant will help you in the content generation journey
  • This tool lets you summarize long articles and extract relevant information

Cons

  • Offers very basic and straightforward templates compared to the competitors

Pricing:

Hypotenuse AI offers you the following subscription options:

Plan Monthly Annual (per month)
Individual $29 $288 ($24 per month)
Teams $59 $588 ($49 per month)

* Contact Customer Support for enterprise-grade pricing

Free Trial: Yes, for 7 days (up to 11,000 words).

Link: https://www.hypotenuse.ai/


10) INK

Best UI-designed tool for SEO optimization

INK automatically generates SEO-optimized keywords after analyzing your content topic and audience. I could find and target specific keywords to improve my rankings on various keywords.

It is ideal AI writing software that checks your content for plagiarism and avoids flagging it as generated by AI. I also received appropriate changes to make the content plagiarism-free.

INK

Features:

  • Semantic intelligence: This tool is equipped with semantic intelligence, which can suggest ways to paraphrase your writing, making it clearer.
  • Content Marketing: I received an AI for marketing, which generated content along the lines of the vision that I had established for my brand.
  • AI-Powered Writing Assistant: This feature generates content after applying Pixie Dust, using an AI model to create it.
  • AI Images: It helped me generate images that went perfectly with my marketing content to attract a larger audience.
  • AI Keyword Clustering: This feature groups similar keywords together, simplifying your writing experience.

Pros

  • It helps optimize your reach and boost your rankings on Google
  • A solid private Facebook group-based community is available to interact with other writers
  • It offers 130+ AI templates for creating articles

Cons

  • Limited writing styles and formats

Pricing:

INK AI offers you the following subscription options:

Plan Monthly Annual
Professional $49 $468 ($39 per month)
Enterprise $119 $1188 ($99 per month)

Free Trial: Yes, for 5 days (10,000 words).

Link: https://inkforall.com/


11) Byword

Best for generating creative content with a single keyword

Byword can generate social posts for Facebook, Instagram, and various other social media platforms using your existing articles. With a single click, I could generate content across various sites.

It is easily integrated into your existing services and tools via a robust API. I could choose from predefined writing styles and even define the system with my customized styles.

Byword

Features:

  • Illustrations: This tool can also generate creative images relevant to your content.
  • Multiple Language Support: It supports nine native languages, increasing inclusivity.
  • Template Assistance: This tool provided me with predefined writing styles and also allowed me to generate my type of content.
  • Content Strategist: Byword scans my site and develops a content strategy that is suitable for my brand.
  • API Access: Businesses can also integrate it with their services to generate content using Byword’s API.

Pros

  • This platform can generate blog titles, ideas, names, descriptions, etc.
  • Bulk generation support helps generate many articles simultaneously with ease
  • It automatically links with the previously written content on your site

Cons

  • No free trial or basic plan is available

Pricing:

Byword offers you the following subscription options:

Plan Monthly
Starter Plan $99
Standard Plan $299

Free Trial: No

Link: https://byword.ai/


12) HyperWrite

Best for generating well-researched articles or research papers

HyperWrite can generate emails for various purposes, from cold emails to marketing emails to just a reply to an email. I used it to create, manage, and publish different projects simultaneously.

This AI writing tool has a chat feature that I could use as a guide throughout my content generation journey. The platform can generate different forms of content ranging from short emails to long theses.

HyperWrite

Features:

  • Summarizer: This tool summarizes the content and extracts the main points of the content.
  • Multilingual Responder: It helped me generate content in many languages.
  • Paraphrasing and Semantics: This tool can also paraphrase and correct grammatical errors in your content.
  • Expander: I could feed this tool a few lines, and then it would expand my short content into a full article.
  • Translator: This tool can translate content into many languages with the help of AI.

Pros

  • The Chrome extension helps the user to work across multiple sites
  • It can generate content for many use cases, including social media and blogs
  • The rewriting tool can paraphrase existing content in different formats/styles

Cons

  • Considerably slow processing and writing times

Pricing:

HyperWrite offers you the following subscription options:

Plan Monthly
Premium $19.99
Ultra $44.99

Free Trial: Yes, lifetime free basic plan with limited monthly credits.

Link: https://www.hyperwriteai.com/

What are AI writing tools?

AI writing tools are software-as-a-service (SaaS) solutions that use large language models (LLMs) to create content with human-like writing skills. They employ massive knowledge-based datasets to gather information and create content related to your topic.

These tools can be used to write emails, blogs, articles, landing pages, product descriptions, and more. The AI-driven solutions can create human-like content within seconds, saving you time and money.

How do Best AI Writing Tools Work?

AI writing software relies on Large Language Models (LLMs), which machines use to understand human language. The understanding allows them to break sentences into smaller segments for better understanding and create new sentences altogether.

When you input a prompt, the LLM breaks it into smaller components and individually learns and understands your query. An extensive database of information is used to gather relevant information.

All the collected information is combined into human-readable sentences via LLMs. These models use your choice’s tone, language, and styling and create content relevant to you. Most AI tools use models such as GPT-3, GPT-4, and Claude.

Different Use Cases of the Best AI Writing Tools

Some of the critical use cases of AI Content Writing Tools are:

  • Outlines: You can use it to create your article’s outline. It does all the research, SEO, and competitor analysis to help create content.
  • Sections: An AI writing tool can easily curate and handpick ideas for headings, lists, and sections you can use while creating articles.
  • Complete Content: Advanced AI Content Writing Tools might offer an entire end-to-end pipeline with outline generation and complete article writing according to your styles, preferences, and requirements.
  • Paraphrase: If you have pre-existing content, you can use these tools to modify the tone, language, structure, and flow of the content.
  • Translation: Most tools support multiple languages and can easily translate your written content into another language.
  • Summarize: Many long, boring articles and theses can be very time-consuming. Such tools can summarize them and offer you the key highlights that are relevant to you.
  • SEO: Most AI writing tools have keyword analysis, SERP analysis, and other features. They utilize these to optimize your content for higher rankings on search engines.

How do you pick the best AI writing tools for your content needs?

Some of the critical factors to consider when choosing AI writing software are:

  • Language: I suggest choosing tools to produce blogs/articles in all your target content languages.
  • Knowledge-Base: You should use services with a large, robust, up-to-date knowledge base for all relevant topics to create high-quality content.
  • LLMs: Choose services that use some of the most popular LLMs that can create undistinguishable human-like content.
  • Device Support: I recommend you choose AI writing services that are available natively on all your devices and web platforms.
  • Pricing: You should choose tools with proper value for money. It is best to select adequately priced apps for the services you need.

Ethical Implications of the Use of AI Content Writing Tools

While AI tools have advantages, they often produce inaccurate content and make factual mistakes. Which can result in misinforming the readers. It can also be considered unethical to use these tools since it is also not ideal to mention ourselves as the author of something produced by a machine with minimal effort. The ultimate choice is yours; you should ask your inner conscience and decide accordingly.

How do AI writing tools handle creativity and originality?

AI writing tools employ a large dataset of pre-existing information to create responses. Due to their scale, these tools can quickly produce unique content for similar prompts.

However, with its further exploitation, we might reach a saturation point where multiple content pieces are similar due to the over-utilization of information in their dataset. However, that is still in a distinct future and shouldn’t be a concern. If you want more originality, you can also edit it yourself after the content is generated.

What are some of the main limitations of AI writing tools?

Some of the critical limitations of AI content tools are:

  • Latest Information: AI models take a lot of time to build datasets and perform training. As a result, the newest information is never included, and they remain ignorant of that data for content generation.
  • Factual Accuracy: The datasets are built from preexisting resources on the Internet. Most of the time, these tools have no way of verifying the accuracy/authenticity of these existing sources. As a result, they may store and use inaccurate information from the Internet.
  • Context: For more complex topics, there might be better tools for adequately understanding and interpreting the user’s requirements to provide an accurate answer.
  • Quality: The limited number of sources and factual inaccuracies in interpretation result in compromised content quality.

Verdict

In this article, I have introduced you to some of the best AI writing tools. To help you make the final choice, I’ve created this verdict:

  • Jasper: It is suitable for generating ideas and creative solutions and building proper outlines.
  • KoalaWriter: This is great for analyzing existing keywords, SERPs, and various other data points for SEO.
  • SurferSEO: It is perfect for creating and optimizing articles for SEO to improve search rankings.