Wix vs Shopify for eCommerce – Which is Better?

Wix vs Shopify – Website Builder Comparison

Wix is the best choice for small businesses to create a web presence, while Shopify is a better e-Commerce platform.
WIX offers powerful multilingual app support, whereas Shopify only supports two languages
Wix does not provide any customize order confirmation emails, while Shopify provides customize order confirmation emails.
Wix support only by phone or their forums, which is limited to business hours only, while Shopify offers good customer service by providing 24/7 support by email, chat, and phone.
Wix has abandoned cart recovery features, while Shopify does not have such a feature.
Wix has 60 completely free eCommerce themes, while Shopify has over 100 themes.
Essential features of Wix are Stunning templates, total freedom of designing, and unlimited fonts, while Shopify offers like Greate API integration options, Business-friendly and Intuitive interface.

Difference between Wix and Shopify — Wix vs Shopify

What is Wix?

Wix is easy to use the beginner-friendly drag-and-drop website builder industry. This unstructured web editor tool which allows you to drop elements anywhere you want on any page. With the help of Wix, the entire process of web building becomes smooth, simple, and fast. This build tool allows you to create a personal blog to a portfolio website or even an online store.

What is Shopify?

Shopify is the best website builder around. This web builder tool offers rapidly growing service now powers over 800,000 online shops and the pricing plans. It provides a 14-day free trial, which allows you to check various functioning of this web builder tool.

This web builder tool is an all-in-one eCommerce solution designed which allows you to sell your products and services online. It is one of the easy to use online store builder, which allows you to add an unlimited number of products directly from the dashboard.

Difference between Wix and Shopify

Here is the important difference between Wix and Shopify:

Wix	Shopify
It was founded in 2006.	It was founded in 2004
Wix is the best choice for small businesses and anyone looking to build their site	Shopify is undoubtedly a better eCommerce platform.
It helps you to optimize for mobile use.	It allows you to edit HTML and CSS directly.
WIX has quite a few online stores. However, the quantity hasn’t quite reached that of Shopify.	Shopify is targeted towards eCommerce businesses, so it has themes that cater to your business needs.
WIX offers powerful multilingual app support that turns your website into any language you want to use.	Shopify struggles at this point as themes are designed to support only two languages.
With Wix, you will enable and disable taxes on your prices displayed on your store.	With Shopify, offers lots of options to includes or exclude taxes from the pieces displayed in your store.
Wix has 60 completely free eCommerce themes.	Shopify has over 100 themes. All themes are mobile-responsive with a modern and sleek design.
Data centre and server locations are in Europe and the United States.	Data centre and server locations are Ontario, Canada.
It has abandoned cart recovery feature	Not offers such a feature.
Wix is one of the easiest and intuitive platforms to use.	The good thing about Shopify is that its platform has been created, especially for eCom stores.
Support only by phone or their forums, which is also limited to business hours only.	Good customer service. They offer you 24/7 support by email, chat, and phone.
Not offers any customize order confirmation emails.	Customize order confirmation emails.
Essential features of Wix Stunning templates, total freedom of designing, unlimited fonts.	Important features of Shopify Greate API integration options, Business-friendly, Intuitive interface.
Companies using are DeviantArt, Embibe, ConsenSy, HoneyBook, etc.	Companies using are Telsa Motors, Wikipedia, Soylent, Gatorade, etc.

Features of Wix

Here are important features of Wix:

500+ themes and templates
Flexible: Websites, blogs, and online stores.
It helps you to optimize for mobile use.
Wix provides a secured shopping cart.
Easy tracking for every order.
Provide services like inventory and order management
Offers feature for send & manage invoices.
It has abandoned cart recovery feature
Customer login/member area
Built-in blog
Multilingual stores
Track traffic with Google Analytics
Integrate with Square POS

Features of Shopify

Here are important features of Shopify:

Stores are mobile-friendly.
Manual order creation
Real-time shipping calculations supported with more carriers
More than 100 professional themes.
Enterprise expansion available via Shopify Plus.
Incorporate product star ratings & reviews
Extensive order fulfillment & shipping capabilities
Integration with Amazon Marketplace.
Powerful built-in blogging platform.
Unlimited file storage on all plans

Also read differences between Wix and Squarespace: Click here

Google Trends: Wix vs. Shopify

Stack Overflow Questions: Wix vs. Shopify

Advantages of Wix

Here are pros/benefits of Wix:

A wide selection of professionally designed templates.
Drag-and-drop store builder built-in.
Offers photo galleries for showcasing your store products.
Offers 100 fully customizable templates.
Unlimited products & bandwidth
Free hosting & SSL certificate
Provide checkout on your domain
Wide range of responsive and eCommerce-designed templates.
Great server response time.
Powerful design and SEO tools.
It comes with a large number of templates filtered in many categories.
It provides free hosting and the freedom to make your store look exactly the way you have imagined
Wix also offers free tutorials about how to use the platform.
Integrated Wix HTML5 editor for customizing every page
Add features using the App Market and Wix Events
No coding skills needed with a drag-and-drop builder
An ideal tool to build small sites on a budget

Advantages of Shopify

Here are pros/benefits of using Shopify web builder tool:

Offers abandoned checkout recovery.
Built-in and the platform which is designed for online store management.
Proprietary shipping platform for carrier discounts and label printing
It provides excellent performance and a great uptime guarantee.
It allows you to connect with your domain.
Marketing and SEO optimized
Shopify offers free hosting which means you need to getting an account and then creating your products
It provides many SEO options and social links, which helps you with your product and website promotion.
Modern and user-friendly admin area interface
It can be pretty natural for every user.
Plans include a website builder features of Shopify themes
Get instant help with your name, logo, and online presence
Developers can quickly build on the platform with the help of API
Shopify experts offer 24/7 service and ready to assist you

Disadvantages of Wix

Here are cons/drawbacks of using Wix web builder:

It might get pricey with more expensive plans and premium templates
Not many free templates and premium templates are quite expensive
Offers only basic SEO integrations
Purchasing an email accounts cost extra
It doesn’t help you to change the templates

Disadvantages of Shopify

Here are drawbacks/cons of Shopify:

Several limitations for bigger online stores not best studied for enterprises.
Not offers any secure uptime guarantee.
Shopify offers free hosting which means you won’t have to do anything else other than getting an account and then creating your products
Offers many options for SEO and social links that help you with your product and website promotion.
The admin area looks modern and user-friendly

When to choose Wix and when to choose Shopify

Select Wix builder if:

Suited to bigger businesses
Wants to do multi-channel selling across Twitter, Facebook, and other social media platforms
Best sales tools on the market
Built-in analytics tools
If you want supports more payment gateways

Select Shopify builder if:

You need multilingual stores
You want more payment gateways
Suited to websites selling a few products
Lots of creative control
Better blogging features
Can build a store for free