Wix Vs. Squarespace: What is the Difference? [Jan 2022]

In this tutorial, we will discuss Wix vs. Squarespace differences. Let’s learn the definition of both of these technologies.

What is Wix?

Wix is easy to use and beginner-friendly CMS, which provides a drag-and-drop website builder. This unstructured web editor tool allows you to drop elements anywhere you want on any page.

With Wix’s help, the entire process of web building becomes smooth, simple, and fast. This website building tool allows you to create a personal blog for a portfolio website or an online store.

What is Squarespace?

Squarespace is a website builder tool that is known for its professionally designed templates. This tool offers Squarespace software that combines hosting, templates, themes, CMS, e-commerce, and technical support in one solution.

Wix is a website builder with modern templates that are highly customizable. Squarespace is also a modern web builder but not quite as easy to use. Two of Wix’s main advantages are the free plan and a huge number of additional apps. Squarespace, on the other hand, scores points for its blogging features and fully-responsive templates.

So, choosing between Wix and Squarespace is a difficult task. To decide that, we need to check both of these tools in various parameters.

Ease of Use – Best Website Builder

When we talk about this parameter (Website builder), Wix is easier to use than Squarespace. It offers a simple drag-and-drop editor and optional Wix ADI feature to make it a lot more beginner-friendly than Squarespace.

However, both of these web builder tools do not require technical skills. You can still get online much faster with Wix, as Squarespace takes longer to get used to.

Which website builder is easier to use?

Wix is a Winner, totally beginner-friendly as Squarespace takes longer to figure out. The drag-and-drop feature is excellent, which allows quick and easy redesigns. Overall, Wix is extremely easy to use.

Templates Design & Customization

Squarespace offers the best templates for any website builder. Moreover, Wix does not match Squarespace’s clean and modern templates. In terms of volume, Wix has more templates than Squarespace.

Squarespace has more flexible designs. It offers quality over quantity, plenty of customization options, and flexibility in spades.

Which is better in terms of template designs?

Squarespace has a more flexible design. Wix has over 500 attractive, customizable templates, and the Squarespace count is less than 80. However, Wix does not have quality design templates, as you found with Squarespace.

E-commerce Features

Let’s see how Wix has better Ecommerce features:

If you want to sell online using either of these products, you need to be on one of their more expensive plans. Suppose you are using Squarespace for website building. In that case, you need to opt for a $26 per month ‘Business’ plan or higher, and on Wix, the $23 per month ‘Business Basic’ plan or higher options.

Payment gateways:

The range of payment gateways used for processing online transactions is wider in Wix. You can use more than 40 payment processing options with Squarespace. However, in Wix, you will have only 2 options like Stripe and Paypal. Wix also provides better flexibility for online transactions and processing credit card payments.

Sales channels:

Wix and Squarespace, both web builder tools, allow you to make use of key third-party sales channels. You can use your site to sell goods on sites like Facebook, Amazon, or Instagram. Wix also offers integration with online shopping sites like eBay.

Types of goods you can sell:

Wix and Squarespace allow you to sell digital and physical goods like e-books, albums, etc. However, Squarespace allows you to sell services and subscriptions as well.

These platforms help you create member areas that your website visitors need to pay extra to access. Wix is better for selling video content. It has a ‘video hours’ feature that allows you to easily sell or rent video content to your website visitors. This is something that you cannot do with Squarespace.

A number of products you can sell:

In this statistic, both are the same as both Squarespace and Wix allow you to sell an unlimited number of products.

Product options and variants:

Squarespace and Wix are both are equally good when it comes to product options and variants.

Wix helps you create up to 6 product options (size, color, etc.) and allows you to display 300 variants of these (For example, combinations of the–size 12 in blue, size 11 in red, etc.).

Point of sale functionality:

Point-of-sale or ‘POS’ functionality helps you sell goods in a physical location (retail outlet, market stall, etc.) and sync your inventory with an online store available in both Wix and Squarespace.

Which is better for e-commerce, Wix, or Squarespace?

Wix is surely better for eCommerce than Squarespace. With Wix, it is easy to add eCommerce functionality to your website. You can install various types of apps that help you support your operations. Squarespace is a good eCommerce option, but it has a smaller app store; therefore, it is failed in this parameter.

Blogging Functionality

Wix comes with a few basic blogging features built-in. However, you will need to add the free Wix Blog app to your site to launch a proper blog in all reality. On the other hand, Squarespace comes with its blogging tools built-in and ready to go.

Squarespace takes your blogging experience to the next level, making it better for small, growing, or even professional blogs. It offers useful blogging features like comment moderation, multiple author management, and individual permissions so that people can work on various parts of your blog.

Squarespace offers many features like post tagging, drafts, comments, moderation, customizable URLs, and more. You can have collaborators with different roles and have multiple authors on a single post.

There is even a workflow feature that helps your team stay on a schedule that allows you to flag drafts as “Needs Review” to keep everyone in the loop.

Which is better for blogging Wix or Squarespace?

While the Wix Blog app comes with a wide range of features, it does not offer the same functionality as Squarespace, from scheduling posts to member profiles. Thus, it is proven that Squarespace is better for blogging than Wix.

Integrations and add-ons

Wix platform beats Squarespace for apps and integrations as Wix’s app market offers a lot more choices. Squarespace’s extensions are all high quality and specifically chosen compared to Wix’s in-house and third-party apps.

Wix vs. Squarespace Integrations–Verdict

As far as integration is concerned, Wix beats Squarespace as Wix’s app market offers many more choices. Squarespace’s extensions are all high quality and selected carefully. However, compared to Wix’s in-house and third-party apps, it is not even in the comparison.

Marketing Tools – SEO, Social Media & Email Marketing

Squarespace offers highly customized and stunning email campaigns. It also provides integrations across social media platforms like Facebook and Twitter and gauges their impact using built-in analytics.

Squarespace has a separate platform for this called Squarespace Email Campaigns. It helps you to integrate fully with your website and offers a streamlined service across your brand.

Both Wix and Squarespace offer built-in SEO tools, allowing you to boost your website’s ranking. These SEO tools include mobile responsive pages, alt text for images, optimized headings, etc.

SEO Features	Wix	Squarespace
Customizable meta titles	Yes	Yes
Meta descriptions	Yes	Yes
Image alt attributes	Yes	Yes
SEO specific app	Yes	No
SEO prompts	Yes	No
Keyword support	Yes	Yes
Google integrations	Yes	Yes
SSL security	Yes	Yes
Personalized SEO suggestions	Yes	No

In SEO, there are basic stuff like meta tags, Google sitemaps, and page descriptions. Wix also helps you to adjust tags and URLs for large portions of your site. It also offers SEO-friendly page redirects to ensure that your rankings do not suffer if you change your site’s structure. This tool also provides integration with third-party SEO apps like Crazy Egg.

Also Check:- SEO Tutorial for Beginners: A Step by Step SEO Guide

If you want a way to start optimizing your site quickly, Wix has been the best option as it offers an AI-driven tool called Wix SEO Wiz. It helps you with a few questions and then starts working on the SEO for your whole site based on your answers.

Which is better for SEO & Marketing, Wix or Squarespace?

Wix has stronger SEO features, and it provides interactive, tailored, and beginner-friendly SEO tools. It has extensive resources that are helpful in the long term. Squarespace has a separate selection of SEO tools and a useful SEO Checklist feature, but it is not as beginner-friendly as Wix.

Website Pricing and Packages

There is just a small difference between Wix and Squarespace’s cheapest plans. Still, when you analyze it, you will surely get a lot more for your money on Squarespace’s low-budget plans than you get with Wix.

For example, Squarespace offers unlimited bandwidth and storage straight away on its $12 per month Personal plan, whereas the Wix tool unlocks unlimited bandwidth on its $18 per month Unlimited plan.

You will never find unlimited storage on any of Wix’s plans. However, if you want to create your website for free, then Wix is the obvious choice. It provides a free plan for getting started.

Key Differences between Wix and Squarespace Pricing

Wix is a better value for money. Squarespace has four different price plans starting at $12 per month, but Wix has a free plan and a wider range of other plans. This makes it easy for any user to search for a perfect pricing option in a specific budget with Wix’s premium plans that start only at $14 per month.

Customer Support

When we talk about customer support, you can contact Wix by phone or email. On Wix, you need to search for a solution in the platform like help support material available before you contact the support team. In that respect, Squarespace is better than Wix.

Squarespace allows you to get in touch via live chat or email. Moreover, Squarespace support varies from brilliant (on issues relating to SSL) to pretty awful (on issues relating to Squarespace and GDPR). You will also get the option to pay more for premium support, which some users will find helpful.

Wix vs. Squarespace Better Customer support–Verdict

Wix has better help and support. Squarespace also offers good help and support too. It provides email, live chat, and a help center. However, Wix’s on-page service and phone support option, plus its email, social media, and help center resources, gives it a slight edge.

Difference between Wix and Squarespace

Here are the main differences between Wix and Squarespace:

Differences between Wix and Squarespace

Parameters	Wix	Squarespace
Definition	Wix is easy to use and beginner-friendly CMS that provides a drag-and-drop website builder.	Squarespace is a website builder that is known for its stunning, professionally designed templates.
Website analytics.	Powerful Website Analytics	Moderate website analytics.
Domain	Free custom domain	Free custom domain with annual purchase
SSL Security	SSL security included	SSL security is not included
Type of web builder	Wix is easy to use.	Squarespace has a more stylish look, but it is less intuitive.
Design assistant	It includes the feature of a design assistant.	Does not include such a feature.
Templates	510+ customizable templates, covering every industry	60+ Squarespace Templates
Ease of use	Best choice for business and personal websites	The best way to make a professional website, portfolio, or developing an online store.
Supported third-party app.	Google Analytics Google Tag Manager Facebook Pixel Yandex Metrics Verification Code Custom	Squarespace Metrics App. An option to set up Google Analytics
Load time	Its load time is 415 ms (milliseconds)	Its load time is 326 ms.
Heading	From H4 to H6	Only H4, H4 & H4 available.
Search engine instructions.	Available for pages but not blog posts.	It is available for all pages.
Storage space	500 MB for the free plan	Unlimited space.
Switching templates	It allows you to switch your template when you want.	Squarespace also lets you switch your template any time you like
Extra features	Wix Code Wix Logo Maker ShoutOut Email Marketing	Logo Maker Built-in Analytics Content Management Mobile Apps
Integration apps	200+	70+
Plans	Wix has its eCommerce platform offering four pricing plans.	Squarespace offers two types of pricing plans, one for the websites and the other for online store.
WYSIWYG	Wix is an ideal WYSIWYG platform environment that is difficult to compete with.	Squarespace helps you to create online stores, landings pages, and brochures.
Marketing feature	Wix has better marketing features.	Squarespace does not offer more marketing features.
SEO support	Wix has stronger SEO features, and it provides interactive, tailored, and beginner-friendly SEO tools.	Squarespace has a separate selection of SEO tools and a useful SEO Checklist feature, but it is not as beginner-friendly as Wix.
Type of editor.	Unstructured editor: Elements can be dragged anywhere on a page.	Structured editor: Elements are dragged and dropped around the page in a sensible structure.
Blogging tools	Wix has basic blogging tools built-in. However, you need to use the Wix Blog app for more powerful features.	Squarespace has an impressive range of blogging tools.
Support	Wix provides phone, email, and social media support.	Squarespace has a small but significant quality support service via live chat and email. It also has a help center with guides, videos, webinars, and a forum.
Mail Chimp support	Wix offers its email marketing platform. ShoutOut	It provides full integration with newsletter block and checkout page.

Which is better?

Wix can be used by anyone, while Squarespace has easy-to-use designs that need more technical confidence. Wix is quick and easy to use, allowing you to create a stunning site in less time. In contrast, Squarespace is good for creative bloggers and wants a great design for their site.

Also read differences between Wix vs Shopify for eCommerce: Click here

Summary:

• Wix is easy to use and beginner-friendly CMS that provides a drag-and-drop website builder.
• Squarespace is a website builder tool that is known for it’s professionally designed templates.
• Wix has over 500 attractive, customizable templates, and the Squarespace count is less than 80.
• Both Wix and Squarespace web builder tools allow you to make use of key third-party sales channels.
• While the Wix Blog app comes with a wide range of features, it does not offer the same functionality as Squarespace, from scheduling posts to member profiles.
• Both Wix and Squarespace offer built-in SEO tools to allow you to boost your website’s ranking.
• Squarespace offers unlimited bandwidth and storage straight away on its $12 per month Personal plan. In contrast, the Wix tool unlocks unlimited bandwidth on its $18 per month Unlimited plan.
• When talking about customer support, you can contact Wix by phone or email. Squarespace allows you to get in touch via live chat or email.
• Wix is surely better for beginners or those wanting total creative freedom. Squarespace has superior designs and better suited for creative professionals.