15 Best FREE Lead Management Software (2023)

Lead Management is a collection of methods, processes, and practices to acquire new clients for a business. All businesses require simplified tools to acquire and maintain the customer database and generate more sales leads.

Lead Management Software helps businesses to manage their leads and contacts. It allows you to track the progress of leads, contact information, and sales activity. It also helps you identify which campaigns are working best and optimize your marketing efforts accordingly.

Here is a curated list of Top Lead Management Software with its popular features, pros and cons, key statistics, and website links. The project management software list contains both open source(free) and commercial (paid) software. Read more…

Best Lead Management Software (Free & Paid)

Name	Monday	Pipedrive	Zoho	Salesforce
Features	✔️ You can collaborate with your team in one shared workspace. ✔️ It helps your team to stay on track with sprints.	✔️ Create buyer personas using custom information fields. ✔️ It captures leads and converts them into happy customers.	✔️ The team will always access the latest version of all project documents. ✔️ In-person Training is available.	✔️ Automatically track emails, calls, and meetings. ✔️ It helps you to follow up on leads and identify key contacts easily.
Price	Free Forever Plan	30 Day Free Trial (No Credit Card Required)	15 Day Free Trial (No credit card required)	30 Day Free Trial (No Credit Card Required)
Review/Rating	4.7	4.6	4.5	4.5
Link	Visit website	Visit website	Visit website	Visit website

1) Monday

Best For Managing the customer data, interaction, and processes for small and large businesses

Monday.com is a CRM software application that helps you manage customer data, interactions, and processes. This lead management software allows you to manage these things the way you like. It helps you in project management, sales, CRM, task management, etc. Monday also allows you to build and customize the dashboard as per your needs. This lead management software has automation capabilities to help you with repetitive tasks.

Features:

• You can collaborate with your team in one shared workspace.
• It helps you to plan, execute and track projects of any size.
• Collaborate seamlessly across teams and departments.
• Integrations with dozens of platforms like Slack and Google Drive.
• 100% customisable and flexible to fit any workflow.
• It helps your team to stay on track with sprints.
• It provides services in multiple languages.
• Support: Email, chat, and support ticket.
• Supported Platforms: Windows, Mac, iPhone, Android, and Web
• Price: Plans start at $8 a month. 18% Discount on Yearly Payment.
• Free Trial: Life Time Free Basic Plan

👍 Pros	👎 Cons
It helps you gain insights and gives a clear overview of sales, processes, and performance.	Allow you to toggle between the views.
It allows you to set automatic reminders due-date notifications and assign new tasks.	It doesn’t offer features for setting up recurring tasks and mind mapping.
You can capture the lead online through the integrated contact form.

Visit Monday >>

Life Time Free Basic Plan

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2) Pipedrive

Best For It manages sales and provides a detailed and clear picture of their existing and historical deals

Pipedrive CRM software empowers you to nurture leads into paying customers. This tool helps you to automate busywork, monitor multiple complex sales strategies, and combine lead data in a single platform.

Pipedrive has wonderful features of pipeline management, Email integration, Activities Management, Data import-export, Sales reporting, and forecasting. It is one of the best lead management software that helps you manage sales and offers a detailed and clear picture of their existing and historical deals.

Features:

• You can make strategies and repair broken processes with broad and granular reports.
• It manually updates records and gives them time to focus on lead nurturing.
• You can organize lead segments by location, buyer behaviour, touchpoints, and communication history.
• This lead management solution helps you to ensure privacy and secure data use at all times.
• It captures leads and converts them into happy customers.
• It helps you to log customer information across various touchpoints.
• This lead tracking software helps you track social media outreach efforts and analyse email marketing campaigns.
• You can identify notable sources of leads and retarget lead generation efforts.
• Create buyer personas using custom information fields.
• It helps you to determine your most valuable contacts with lead scoring.
• It enables you to centralize important documents and product information into one hub.
• Support: 24/7 email and chat
• Supported Platforms: Linux, Windows, Android, iPhone, Mac, Web-Based, etc.
• Price: 1) Silver: US $12 .50 per month 2) Gold: $24.20 per month 3) Platinum: US $49.17 per month.
• Free Trial: 14 Day Free Trial (No Credit Card Required)

👍 Pros	👎 Cons
Select metrics to customize your dashboard.	The option of too many filters can make it quite complex.
This lead tracking tool empowers reps to reach out with easy access to lead information.	It cannot have separate plans for different users who need features.
You can prioritize essential sales leads and patch holes in your sales processes.
Delegate tedious admin to powerful automation processes.
Pipedrive offers a central hub of prospect and customer information.

Visit Pipedrive >>

14 Day Free Trial (No Credit Card Required)

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3) Zoho

Zoho is a lead management tool that helps you improve teams’ productivity with designs that are precise solutions to business activities. Its Automation and customizable dashboard attract and satisfy customers.

Features:

• Everyone working on a project can log their billable and non-billable hours using timesheets.
• Quytech-Mobile App Development.
• You can create an issue and track them as they get fixed and tested.
• The team will always access the latest version of all project documents.
• In-person Training is available.
• Support: Live chat, telephone, and email.
• Supported Platforms: Web, Android, and iOS
• Price: Four pricing plans 1) Standard- $14 /user/month billed annually 2) Professional- $23/user/month billed annually 3) Enterprise – $40/user/month billed annually 4) Ultimate-$52/user/month billed annually.
• Free Trial: 15-day free trial (No Credit Card Required)

👍 Pros	👎 Cons
Offers an advanced BI – bundled with Zoho Analytics.	Limited customer support.
It helps you to convert your live chats into leads.	Complex customizable features.
You get a glimpse of what stage each customer resides in.
Data Duplication issues.

Visit Zoho >>

15-day free trial (No Credit Card Required)

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4) Salesforce

Salesforce is a lead Management that helps you to grow your revenue with confidence. It offers a built-in AI-based sales assistant who can eliminate manual data. It offers the ability to set complex workflow rules and Automation.

Features:

• You need to spend less time digging through spreadsheets and invest more time in selling.
• This free lead tracking software helps you access and update your data anytime with the Salesforce mobile app.
• It helps you to follow up on leads and identify key contacts easily.
• Automatically track emails, calls, and meetings.
• Support: Live chat, and email
• Supported Platforms: Windows, Android, Mac, and iOS.
• Price: Three pricing plans 1) Starter- $12 per user/month 2) Growth -$24 per user/month and 3) Boost- $40 per user month.
• Free Trial: 30 Day Free Trial (No credit card required)

👍 Pros	👎 Cons
Quickly create up-to-the-minute quotes.	The pricing structure is complicated.
Lead and Contact Management.	It has a steep learning curve.
Sales opportunity management.
Customizable reports and dashboards.
You can easily follow up on leads and identify key contacts.

Visit Salesforce >>

30 Day Free Trial (No Credit Card Required)

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5) Hubspot

HubSpot CRM enables the sales team to start without changing their existing workflow. It is one of the lead management systems that enable you to get complete visibility into your sales pipeline in real time, and it offers a highly efficient dashboard view.

Features:

• It helps you to monitor the delivery of email messages.
• Enables you to arrange client meetings effortlessly.
• It allows you to send bulk emails.
• Provides a dashboard to view all reports.
• You can manage contact with ease.
• Support: Live chat, telephone, online meeting
• Supported Platforms: Web, Android, and iOS.
• Price: Four Pricing plans: 1) Starter- $45/ per month. 2) Professional-$800/ per month 3) Enterprise- $3200/ per month.
• Free Trial: Free Forever Plan

👍 Pros	👎 Cons
It helps you to connect with more leads and close more deals.	Its free version doesn’t offer many CRM features.
You will get a notification when the instant prospects open an email or click a link.
Allows you to open an attachment for timely, relevant follow-up with the hottest leads.
You can automate time-consuming tasks like lead rotation, task creation, and more.
It helps you eliminate manual entry as every lead’s contact info gets clicked and is logged automatically.

Visit Hubspot >>

Free Forever Plan

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6) ClickUp

Best For It provides a dashboard to track the sales process

ClickUp is a CRM and lead management tool that makes it easy to organize and grow your customer relationships with tracking, data visualisations, and email interactions in one place. This lead management software helps you analyze data for customer insights.

Features:

• You can filter and search for the desired task with ease.
• You can assign numerous tasks with just one mouse click.
• You can sync with Google Calendar.
• It enables you to sort tasks by project.
• Support: 24/7 Support
• Supported Platforms: Windows, Mac, Linux, iOS, Android, etc.
• Price: Three pricing plans 1) Lite-$56/month 2) Pro-$119/month 3) Max- $140/month.
• Free Trial: Free Forever Plan

👍 Pros	👎 Cons
You can organize your accounts in a list, Kanban board, or tables for instant data entry.	It Doesn’t have good reporting features.
Allows you to create high-level views to monitor customer lifetime value, average deal sizes, and more.
It helps you eliminate silos and fast-track communication by integrating your emails with ClickUp.
This sales pipeline management software helps you assign multiple tasks with just one mouse click.
This lead management software allows you to assign tasks for each pipeline stage and trigger status updates based on activity.

Visit ClickUp >>

Free Forever Plan

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7) Zendesk

Zendesk is a CRM software that comes jam-packed with features that facilitate lead management. Zendesk also offers a customizable Lead Smart list. It is one of the best lead tracking software that lets you access only the best prospects for your business. It offers the ability to log calls and emails automatically, to assure that quality leads aren’t lost while shuffling through a boatload of prospects.

Features:

• It helps you to keep your team focused on the highest value leads.
• It helps you to conduct your marketing campaigns.
• You can collect your customer support tasks and manage them in one single place.
• Eliminate admin work like logging activities and finding contacts.
• It helps you to gain valuable insights into custom reporting
• Integrate existing platforms so you can work from a centralized interface.
• Support: Chat, Support Ticket, Call, and email
• Supported Platforms: Android and iOS.
• Price: 1) Sell Team- $19 per month 2) Sell Professional- $49 per month 3) Sell Enterprise- $99 per month.
• Free Trial: 14 Day Free Trial (No Credit Card Required)

👍 Pros	👎 Cons
This customer acquisition management tool allows you to track leads from the moment they enter the sales funnel until they are converted to customers.	Automated Actions.
It helps you to track a lead’s engagement with your business with the help of Activity tracking.
It helps you implement data-driven solutions with comprehensive and accurate reports and analytics.
You can integrate seamlessly with several existing business apps to make lead generation.
It helps you capture important information about the lead, such as contact details, behaviour, and other important details

Visit Zendesk >>

14 Day Free Trial (No Credit Card Required)

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8) Act! CRM

An ACT is an all-in-one CRM for sales and marketing tool which allows you to generate repeated clients. It is one of the best Lead Management software for small businesses that allows you to perform advanced contact management and email marketing features.

Features:

• It helps you to keep all your contact & customer details
• Act offers customizable dashboards integrations with Outlook, Gmail, Zoom, and DocuSign.
• You can unlock the full potential of Act! with Custom Tables! Manage detailed
• Optimize methods you and your team communicate with prospects and customers
• It helps you to generate repeat clients and build even stronger relationships.
• Support: Support Ticket, and email
• Supported Platforms: Android and iOS apps
• Price: 1) Premium Desktop – $$37.50 per user/month 2) Premium Cloud – $30 per user/month
• Free Trial: 14 Day Free Trial (No Credit Card Required)

👍 Pros	👎 Cons
WYSIWYG email editor	Steep learning curve
Email deliverability reporting	Many routine tasks present significant difficulties
Eady Data quality management
Marketing Automation Integration
Highly customizable and versatile

Visit Act! CRM >>

14 Day Free Trial (No Credit Card Required)

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9) Keap

Best For Keap CRM platform offers capabilities of email and SMS marketing

Keap is a Lead Management and CRM solution that helps you enhance your business and improve customer service. It is one of the lead management solutions that automatically capture new leads, assigns tasks, and send emails to clients. It helps you personalize your messages to send when new leads come in. It also helps you to create a repeatable sales process for your team.

Features:

• Keap offers a dashboard to track the sales lead process.
• It allows clients to make payments with a single click.
• Offers marketing and sales automation features.
• It is one of the best lead management app to provides smart forms to collect client data.
• Scheduling and managing appointments are easy.
• Support: Chat, Support Ticket, Call, and email
• Supported Platforms: Android and iOS.
• Price: 1) Sell Team- $19 per month 2) Sell Professional- $49 per month 3) Sell Enterprise- $99 per month.
• Free Trial: 14 Day Free Trial (No Credit Card Required)

👍 Pros	👎 Cons
Provide pre-built reminders, automated emails, and texts that save your time on follow-up.	Limited free version.
It is the dedicated business line that keeps your work calls and messages separate.
Automated follow-up, templates, and predictive sending that targets the right customers.
Automatically get more sales leads and nurture them to paying clients.

Visit Keap >>

14 Day Free Trial (No Credit Card Required)

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10) Freshsales

Best for create workflows and Automation of processes

Freshsales helps you to accelerate your revenue with context-driven sales. The auto-assignment rule feature automatically assigns lead contacts to specific sales, and it helps you create workflows and Automation of processes. It is one of the best lead monument solutions that allows you to access the database from your mobile too.

Features:

• Offers a quick summary of all the essential lead information such as name, company, contact information.
• It helps you to automatically enriches your contacts with their social and publicly listed information.
• It is a free lead tracking software that helps you target your business’s broad audience base.
• View lead lifecycle and engage contextually.
• Support: Support Ticket, Call, and email
• Supported Platforms: Gmail, Paypal, Slack, Zapier, Outlook, etc.
• Price: Four Pricing plans: 1) Free: Unlimited users 2) Growth:$18 per user- per month 3) Pro:$47 per user, per month 4) Enterprise:$83 per user- per month
• Free Trial: Life Time Free Basic Plan

👍 Pros	👎 Cons
It helps you to manage leads efficiently with powerful lead management software.	The workflow automation feature is only available in the Professional edition.
Align sales process and pipeline.	It demands a bit of study to use the software.
You can focus on clear communication between teams.
Successful lead management hinges on clear communication between various teams involved in the process.
Identify when leads are sales-ready.
Campaign Management.

Visit Freshsales >>

Life Time Free Basic Plan

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11) Leadfeeder

Leadfeeder is a lead management tool that automatically sends qualified leads to your CRM or marketing automation system. It helps you to create feeds based on industry, employee number, web activity, custom properties, and more. It also ensures that you get the most precise information to help with your site visitor tracking efforts.

Features:

• It helps you turn anonymous website traffic into real company names.
• View enriched company and contact information.
• It helps you to integrate your lead generation process into your existing CRM and sales structure.
• You can score leads automatically based on their web activity.
• Integrations with Salesforce, Pipedrive, Google Analytics, Zoho, HubSpot, etc.
• Support: email, Contact forms, Support Ticket.
• Supported Platforms: Web
• Price: Two pricing plans 1) Lite – Free 2) Premium- $79 per month.
• Free Trial: Life Time Free Basic Plan

👍 Pros	👎 Cons
It helps you integrate your lead generation process into your existing CRM and sales structure.	The dashboard has UI issues.
It allows you to set up alerts and get notified when new companies are added to your lists.	Daily task list not visible.
Populate your customer relationship management with high-intent leads for your sales team
Automatically send qualified leads to your marketing automation system.

Visit Leadfeeder

Life Time Free Basic Plan

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12) Bitrix24

Bitrix24 lead management system offers lead capture, lead nurturing, lead scoring, lead Automation. It helps you generate leads, process them efficiently, and convert potential opportunities into actual deals.

Features:

• Contact center
• Cloud or self-hosted
• Free integrations
• Core CRM & Full Sales Cycle Management.
• Lead distribution among agents.
• Online storage (5GB to Unlimited).
• Support: Call, Live Chat, Contact forms.
• Supported Platforms: Android, iOS, and Mac.
• Price: Four Pricing plans: Four pricing plans 1) Free – 5 GB 2) Basic- 5 users-24 GB- $39 per month 3) Standard- 50 users– $79 per month 4) Professional- $159 per month- 1024 GB.
• Free Trial: Life Time Free Basic Plan

👍 Pros	👎 Cons
It offers advanced project planning, resource management, and progress tracking.	Some of its functions don’t operate perfectly.
It offers client and project management in one place.
It helps you to do project workspaces, team chat, video conferencing, document management, etc.
An easy and fast method to discuss ideas and share files.
It offers a built-in lead scoring tool to see which prospects are your sales reps.
Bitrix24 helps you keep track of your sales, manage stock, and accept payments.

Visit Bitrix24 >>

Life Time Free Basic Plan

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13) Apptivo

Apptivo is a simple online CRM system to store contacts, reminders, files, and communication history. It helps you assign leads to salesperson based on leads territory, leads from email, and other specific activities.

Features:

• You can customize the layout in this app.
• Enables you to generate reports and keep track of customer data.
• You can integrate Apptivo with G Suite.
• It allows you to resolve and prevent duplicate lead data.
• Support: Call, Contact forms.
• Supported Platforms: iOS, Android, Mac, and Windows.
• Price: Three pricing plans 1) Lite- $8/ per month. 2) Premium- $12/ per month. 3) Ultimate- $20/ per month.
• Free Trial: 30 Day Free Trial

👍 Pros	👎 Cons
It enables you to generate a PDF version of your invoices.	Some time performance can feel sluggish.
You can assign leads to the employee or sales Rep to focus on the lead throughout the small business.
You can upload pre-existing data of your leads uploaded into Apptivo.
The innovative solution captures emails sent to the authenticated email address.

Visit Apptivo >>

30 Day Free Trial

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14) Leadsquared

LeadSquared is a leading sales execution, marketing automation software built for high-velocity sales. It allows businesses of all sizes to transform their sales processes through intelligent Automation, activity tracking, and a simple mobile CRM that efficiently manages the complete field sales operations.

Features:

• Real-time lead addition.
• It enables you to keep track of emails sent by your team.
• Provide a real-time metric on the meetings which your field agents will have every day.
• Track the revenue contributed by each rep and shortfalls
• Support: Call, Contact forms, Support Ticket.
• Supported Platforms: Web, Android, and iOS.
• Price: Three pricing plans 1) Lite- $25/ per month. 2) Pro- $50/ per month. 3) Super- $100/ per month.
• Free Trial: 15 Day Free Trial

👍 Pros	👎 Cons
Manage all your products, teams, and processes in one platform.	Daily task list not visible.
Each user could run separate campaigns.	Updating Automation is tedious.
The sales processes are dynamic and completely flexible.
Connects all your teams and processes.
Build as many sales workflows as you want with zero-code.

Visit Leadsquared

15 Day Free Trial

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15) Copper

Copper is a sales lead management software solution that helps you track all stages of the lead management process to easily capture, prioritize, qualify, nurture, and convert leads into customers.

Features:

• Capture leads and nurtures to close.
• It helps you to manage any relationship type.
• Prevent sales from dropping qualified leads.
• It is a free lead tracking software that helps you keep track of your marketing campaign effectiveness.
• You can segment your leads and contacts for additional tracking capabilities and even more context on accounts.
• Integrations with Mailchimp, Zendesk, Slack, Zapier, Wix, etc.
• Support: email, Contact forms, Support Ticket.
• Supported Platforms: Web, Android, and iOS.
• Price: Three Pricing plans: 1) Basic- $25 2) Professional- $59 3) Business- $119.
• Free Trial: 14 Day Free Trial (No Credit Card Required)

👍 Pros	👎 Cons
Segment and filter all leads from different sources	Customer Support needs to be quicker.
You can create and filter lead lists based on any criteria.
It allows you to create targeted segments and lists to send personalized bulk emails.
It helps you to track the customer journey from lead to close.
Automatically syncs emails and contacts in Gmail.
Build stronger, deeper connections with your clients.
You can add info in one click instead of typing everything out.

Visit Copper >>

14 Day Free Trial (No Credit Card Required)

FAQs

Best Lead Management Software

Name	Monday	Pipedrive	Zoho	Salesforce
Features	✔️ You can collaborate with your team in one shared workspace. ✔️ It helps your team to stay on track with sprints.	✔️ Create buyer personas using custom information fields. ✔️ It captures leads and converts them into happy customers.	✔️ The team will always access the latest version of all project documents. ✔️ In-person Training is available.	✔️ Automatically track emails, calls, and meetings. ✔️ It helps you to follow up on leads and identify key contacts easily.
Price	Free Forever Plan	30 Day Free Trial (No Credit Card Required)	15 Day Free Trial (No credit card required)	30 Day Free Trial (No Credit Card Required)
Review/Rating	4.7	4.6	4.5	4.5
Link	Visit website	Visit website	Visit website	Visit website