18 BEST Automation Testing Tools (2023 Update)

Success in any test automation depends on identifying the right tool for the project. With a plethora of open-source and commercial automation tools to choose from, automation Testing tool selection can become tricky. Here is a curated Automation Testing tools list with popular features and website links –

Best Automation Testing Tools


ACCELQ is an AI-powered Codeless Test Automation platform on the cloud that seamlessly automates Web UI, API, Mobile, and Desktop. ACCELQ customers are Fortune 500 enterprises across industry verticals globally, and they have adopted ACCELQ to accelerate their automation objectives significantly. ACCELQ is proven to speed up automation development by 3 times and bring down the maintenance by 70% that translates to over 50% of cost savings and enables alignment with Continuous Delivery.

#1 Top Pick

Which Applications Can you Test?: Web, Mobile, API, Desktop & Backend

Record and Playback: Yes

Free Trial: 14-Day Free Trial, No Credit Card Required


Key Features:

  • Business process, Automated, Visual
  • Codeless, No vendor lock, Built-in framework
  • Any browser & OS, cloud-based, actionable reporting
  • Visual test, comprehensive taxonomy, requirement mapping
  • In-sprint automation, Web-Mobile-API & Desktop, Plug & Play
  • All-inclusive subscription, unlimited agents, 50% savings

Visit ACCELQ >>

14-Day Free Trial

2) Avo Assure

Avo Assure is a 100% no-code and intelligent test automation solution. It supports over 200 technologies and enables you to test complex, end-to-end business processes spanning web, mobile, desktop, Mainframes, SAP, Oracle, Salesforce, and more.

Avo Assure

Which Applications Can you Test?: Web-based, Mobile, SAP

Record and Playback: Yes

Free Trial: 14-Day Free Trial

Visit Avo Assure

Key Features:

  • A pre-built library with 1500+ keywords.
  • Certified for SAP NetWeaver, SAP S/4HANA, and Oracle Cloud Infrastructure.
  • Integrates with CI/CD and SDLC tools like Selenium, Jira, Atlassian Bamboo, Sauce Labs, TFS, Q-test, and more.
  • Smart scheduling to run tests in parallel and schedule execution during non-business hours.
  • Advanced dashboard and execution metrics to analyze reports intuitively.
  • Accessibility testing supporting WCAG, Section 508, and ARIA.

Visit Avo Assure >>

14-Day Free Trial

3) testRigor

testRigor is a no-code tool that enables manual QA testers to create complex automated tests using only plain English commands. Seamlessly create end-to-end tests for Web UI, Native and Hybrid Mobile apps, Mobile browsers, and APIs.


Which Applications Can you Test?: Desktop, Mobile, Salesforce, ServiceNow, etc

Record and Playback: Yes

Free Trial: 14-Day Free Trial

Visit testRigor

Key Features:

  • Create tests 15x faster compared to Selenium.
  • Reduce test maintenance by up to 99.5%.
  • No-code commands and tests everyone on the team will understand.
  • Integrations with CI/CD and Test case management.
  • Email & SMS testing.
  • Web + Mobile + API steps in one test. Cross-platform and cross-browser support.
  • Run 1000s of tests and get results in under 30 minutes.

Visit testRigor >>

14-Day Free Trial

4) TestComplete

TestComplete is a GUI test automation tool that tests every desktop, web, and mobile application, and is used by both technical and non-technical users.


Which Applications Can you Test?: Desktop, Web, and Mobile Application

Record and Playback: Yes

Free Trial: 30-Day Free Trial

Visit TestComplete

Key features:

  • Code or codeless test creation: use record & playback, or script in your choice of modern language (including JavaScript, Python, and VBScript)
  • Superior object recognition using ML and AI
  • Support for testing enterprise applications such as SAP, Oracle EBS, and Salesforce
  • Run functional UI tests in parallel in the cloud or on your local machine for continuous testing and continuous delivery
  • Integrates tightly with the tools in your ecosystem, such as CI/CD, test management, issue tracking, and version control, giving you a complete testing lifecycle

Visit TestComplete >>

30-Day Free Trial

5) Subject7

Subject7 is a cloud-based, “true codeless” test automation solution that unifies all testing in a single platform and empowers anyone to become an automation expert. Our easy-to-use software accelerates test authoring, reduces test maintenance, and scales effortlessly.


Which Applications Can you Test?: Web, Mobile, and Desktop

Record and Playback: Yes

Free Trial: 14-Day Free Trial

Visit Subject7

Key Features:

  • Supports functional, regression, end to end, API, and database testing, plus non-functional testing including load, security, and accessibility.
  • Integrates easily with DevOps/Agile tooling using native plugins, in-app integrations, and open APIs.
  • High-scale parallel execution in the cloud or on-prem with enterprise-grade security.
  • Flexible reporting and identification of persistent defects, with video capture of results.
  • Simple, non-metered pricing, delivering financial predictability.
  • SOC2 Type2 compliant

Visit Subject7 >>

14-Day Free Trial

6) Virtuoso

Virtuoso leverages AI to automate your end-2-end testing without code, even on the most dynamic apps. Build functional tests using Natural Language Programming (plain English like you would write a manual test script), integrated API testing, and Visual Regression tests to get complete codeless end-2-end test coverage. Virtuoso’s Intelligent Object Identification uses AI to inspect the DOM and find all element selectors from simple hints and is self-maintaining.


Which Applications Can you Test?: Any browser-based application

Record and Playback: Yes

Free Trial: 14-Day Free Trial

Visit Virtuoso

Key Features:

  • Author tests in Natural Language from wireframes or requirements before your application is built
  • Obliterate test maintenance with AI-driven self-healing capabilities
  • Understand the root cause of test failures
  • Execute on any device, browser, or OS at scale in the cloud
  • Anyone can create API calls and store them for use in functional tests
  • Snapshot testing to find every Visual Regression with baselines

Visit Virtuoso >>

14-Day Free Trial

7) ZeuZ

ZeuZ Automation is an AI-assisted click-and-test automation framework that testers enjoy using! It’s scriptless and simple for manual testers, but also robust, with all-in-one features desired by experts. Equipped with CI/CD integration, intelligent debugging, rich reporting, collaboration features, ZeuZ delivers on the promise of true end-to-end automation.


Which Applications Can you Test?: Web, Mobile, Desktop, APIs, and cloud apps

Record and Playback: Yes

Free Trial: 14-Day Free Trial

Visit ZeuZ

Key Features:

  • Cross-platform: web, mobile, desktop, API, IoT, and cloud services
  • No code, single UI covering all technologies in one test case, or thousands with build-in program logic
  • All-in-one: manage and run manual + automated, functional, regression, UI, performance, data-driven tests
  • Test script recording, AI-powered object identification, build-in waiting mechanisms
  • Rich reports, notifications, collaboration tools & batch updates
  • Flexible deployment: single machine or 100s of VMs, on-premises and in the cloud
  • Advanced debugging (drill down, intelligent issue grouping, step testing)
  • Jira, Jenkins plugin, 3rd party integrations
  • API and extendible with custom actions and scripts (Selenium, Appium, etc.)

Visit ZeuZ >>

14-Day Free Trial

8) QA Wolf

QA Wolf offers zero-effort automated QA. They are the first solution that gets teams to 80% automated end-to-end test coverage in 4 months – regardless of the number of tests required. QA Wolf costs 86% less than an in-house team and saves $50,000/year in infrastructure alone.

QA Wolf

Which Applications Can you Test?: Any Test Environment

Record and Playback: Yes

2-Month, Risk-Free Pilot

Visit QA Wolf

Key Features:

  • Fully hosted with no downloads or installs
  • Tests run in 100% parallel for fast results
  • Supports Chrome, WebKit, Firefox, and Chromium
  • Integrations with Vercel and Netlify
  • Run on-premise
  • Connect with OpenVPN
  • Videos and logs of failures help you understand issues quickly
  • Open source

Visit QA Wolf >>

2-Month, Risk Free Pilot

9) Tenjin Online

Tenjin Online is a 5th generation, codeless, SaaS-based solution to efficiently test web, Android, and iOS applications with ease. With multiple usability features and functionalities, the platform does not require critical configuration or skills and assures testing applications from anywhere, anytime. Further, pre-integrated tools like JIRA and Device Farms make test tracking and management easier. JIRA makes the defect tracking and management easy and efficient, while Device Farms like BrowserStack and SauceLabs provide access to a wide range of devices on Cloud.

Tenjin Online

Which Applications Can you Test?: Web, Android, and iOS

Record and Playback: Yes

Free Trial: 14-Day Free Trial

Visit Tenjin Online

Key Features:

  • Manual and automation test execution
  • No technical knowledge required
  • Reduces testing time and cost up to 75%
  • Easy execution of functional and UI tests
  • Cross-browser testing
  • Test as you build
  • Defect tracking and management
  • Quick & efficient independent test platform
  • Cost-effective

Visit Tenjin Online >>

10) Selenium

Selenium is an open-source web automation tool, currently in demand, and widely used tool in the market. It is one of the best QA automation tools that can automate across multiple OS Like Windows, Mac, and Linux and browsers like Firefox, Chrome, IE, as well as Headless Browsers. Check our Selenium tutorial.

Key Features:

  • Selenium test script can be written in programming languages like Java, C#, Python, Ruby, PHP, Perl and JavaScript
  • Selenium offers record and playback features with its browser add-on Selenium IDE
  • The powerful Selenium WebDriver helps you create more complex and advanced automation scripts.

Visit Selenium >>

11) HP UFT (aka QTP)

HP UFT is leading cross-platform automation testing tool. It is one of the top testing automation tools which can automate Web, Desktop, SAP, Delphi, Net, ActiveX, Flex, Java, Oracle, Mobile, PeopleSoft, PowerBuilder, Siebel, Stingray, Visual Basic amongst other applications. The list is of development environment it can automate is huge!. Check our UFT tutorial


key Features:

  • UFT uses VBScript as the scripting language.
  • The tool is tightly integrated with HP ALM (Test Management Tool) and HP LoadRunner (Performance Testing Tool)
  • Some of the distinguishing features of UFT include Business Process Testing, keyword driven framework, XML support, robust checkpoints, test results.

Visit HP UFT >>

12) Watir

Watir is an open source web automation testing too.It is pronounced as “water”. Watir is one of the best automation scripting tools which supports IE on Windows. Watir + WebDriver supports FireFox, Opera, and headless browser HTML Unit.

key Features:

  • The scripting language is Ruby, but you can automate web apps developed in any language.
  • Using Ruby, Watir gives you features to connect with the database, read flat files, excel – important for data-driven testing. You can reusable test code that can be repeated across test scripts.
  • It is one of the best Quality Assurance automation tools that integrates with BDD tools like RSpec, Cucumber, etc.

Visit Watir >>

13) IBM Rational Functional Tester

Rational Functional Tester is commercial automation testing tool from IBM. Its supports a wide range of development environments like Siebel, Net, SAP, Java, PowerBuilder, Flex, Dojo amongst others.

Key Features:

  • It supports 2 scripting language Java and VB.Net
  • Rational Functional Tester (RFT) integrates tightly with IBM Rational Quality Manager (test management tool).
  • The tool supports functional testing, regression testing & Data-driven testing.
  • Storyboard Testing is a unique feature to RFT where the test script is recorded as a series of a screenshot of the actions performed against the Application Under Test. The tester can make changes to the screenshots to enhance the script.

Visit IBM Rational >>

14) Telerik Test Studio

Test Studio is a latest automation tool by Telerik. This automated testing tool supports automating applications like HTML5, Angular, AJAX, JavaScript, Silverlight, WPF, MVC, Ruby and PHP, iOS, Android. Telerik provides cross-browser support and is a record and playback tool.

Telerik Test Studio

Key Features:

  • It supports 2 scripting language C# and VB.Net
  • Test Studio can connect with source control systems like Team Foundation Server and GIT and execute Continuous Testing.
  • Telerik allows you to schedule tests, execute testing in parallel and has robust test reporting features.

Visit Telerik >>

15) Silk Test

Silk Test is a functional and regression automation testing tool from MicroFocus.

MicroFocus Silk Test

Key Features:

  • Silk Test Provides 3 products Workbench, Silk4J, and Silk4NET. Workbench use VB.net scripting language, Silk4J & Silk4NET can use Java/VB.NET, C#, etc
  • SilkTest test automation software supports Cross-browser testing, Mobile testing & provides Collaborative test design environment via Keyword driven testing.

Visit Silk Test >>

16) Cucumber

Cucumber is an open-source Behavior Driven Development (BDD) tool. Cucumber is one of the best open source automation tools for testing that supports languages like Ruby, Java, Scala, Groovy, etc. Check our Cucumber tutorial


Key Features:

  • Drafting test scripts is a joint effort of testers, developer, and customers. Cucumber supports only the web environment. Test code is written in simple English called Gherkin.
  • Cucumber code can be executed on different frameworks like Selenium, Ruby, etc
  • The focus of cucumber is the end-user experience.

Visit Cucumber >>

17) WorkSoft Certify

WorkSoft Certify is an automation testing tool for SAP. It is one of the best software automation tools which can test and automate SuccessFactors, Concur, Syclo, Ariba Network, SAP Fiori User Experience (UX)

Key Features:

  • WorkSoft Certify can run tests unattended and automate end to end business process. The tool can be deployed even if a SAP project is in implementation, upgrade or maintenance stage.
  • WorkSoft Certify maintains a central test object repository such the test script maintenance, and reuse becomes easy. This tool for automation testing provides integrated test data management tool.

Visit WorkSoft >>

18) Kobiton

Kobiton makes Mobile and IoT Continuous Testing a reality, no matter how you prefer to automate. Easily automate Functional, Performance, Visual, and Compatibility tests with our AI-driven scriptless approach and/or with your favorite open-source and script-based tooling. With Kobiton, ensure comprehensive quality and release at the speed of DevOps.


Which Applications Can you Test?: Mobile Testing: Real-Device, Functional, Visual, Performance

Record and Playback: Yes

Free Trial: 15-Day Free Trial

Visit Kobiton

Key Features:

  • Scriptless capture and execute automation
  • Scriptless generation of 100% open-standard Appium code
  • AI-assisted remediation
  • Automated crash detection
  • Visual Validation & UX Testing
  • Performance Testing
  • Seamless CI/CD integrations
  • In-depth session exploration and reporting
  • Unlimited user policy with Access to Real devices in the cloud or via on premises set-ups

Visit Kobiton >>

15-Day Free Trial

Still confused? Refer this guide on How to select an Automation Tool.

Also Check our list of Best Test Management Tools:- Click Here


Automation Testing or Test Automation is a software testing technique that is performed using special automated testing software tools to execute a test case suite. In Automation testing, test data is entered into the System Under Test to compare expected and actual results for generating detailed test reports. It demands considerable investments of money and resources.

Below are some of the best Test Automation tools:

  • ACCELQ – Best for Codeless Test Automation
  • Avo Assure – Best for Beginners & Experienced
  • testRigor – Best for Integrations with CI/CD and Test case management
  • TestComplete – Best for Code or codeless test creation
  • Subject7 – Best for Ease of Use
  • Virtuoso – Best for Speed, Scale and Quality
  • ZeuZ – Best for Equipped with CI/CD integration

Automation Testing tools or Test Automation tools are software applications that help users to test various desktop, web, and mobile applications. These tools provide automation solutions in order to automate the testing process. Automated testing tools also offer multiple features for GUI testing, performance testing, load testing, and API testing.

Here, is a simple process to determine the best tool for your project needs

  • Identify the tests that need to be automated
  • Research and analyze the automation tools that meet your automation needs and budget
  • Based on the requirements, shortlist two most suitable tools
  • Do a pilot for two best tools and select the better one
  • Discuss the chosen automation tools with other stakeholders, explain the choice, and get their approval
  • Proceed to test automation

There is no best tool in the market. You need to find the best tool for your test automation project goals.

There are many Automation Testing Tools available. Some of them are free while some are expensive. Some of these automation tools were created long ago, while some have just made it into the market. Each tool is unique and possesses specific characteristics.

A broad range of test automation tools makes it difficult to select the best one for a project, and often tester’s end up with tools that do not conform to project requirements. Hence, choosing the right tool for your project is very important.

You should consider the following factors before selecting a tool

  • Desired Platform Support: Web, Desktop, Citrix, SAP, etc
  • License Cost if applicable
  • In case of an outsourcing project, you need to factor customer/Client Preference of the automation tool
  • The cost involved in training employees on tool
  • Hardware/Software requirements of the automation tool
  • Support and Update policy of the automation tool vendor.

Best Automated Testing Software: Top Picks

Name Which Applications Can you Test? Free Trial Link
ACCELQ Web, Mobile, API, Desktop & Backend 14-Day Free Trial, No Credit Card Required Learn More
Avo Assure Web-based, Mobile, SAP 14-Day Free Trial Learn More
testRigor Desktop, Mobile, Salesforce, ServiceNow, etc 14-Day Free Trial Learn More
TestComplete Desktop, Web, and Mobile Application 30-Day Free Trial Learn More
Subject7 Web, Mobile, and Desktop No Learn More
Virtuoso Any browser-based application 14-Day Free Trial Learn More
ZeuZ Web, Mobile, Desktop, APIs, and cloud apps 14-Day Free Trial Learn More
QA Wolf Any Test Environment 2-Month, Risk Free Pilot Learn More
Tenjin Online Web, Android, and iOS 14-Day Free Trial Learn More