BEST 25 Landing Page Builder Tools in 2020 (Free/Paid)

Details

A landing page builder is a software that helps you easily create effective landing pages to increase your conversions. It also allows you to choose from templates that have already been tested and are useful in converting visitors with various types of landing pages.

Following is a handpicked list of Top Landing Page Creator Software, with their popular features and website links. The list contains both open source (free) and commercial (paid) software.

Best Landing Page Builder: Top Picks

Name Link
Wix https://www.wix.com/website/templates/html/landing-pages
Instapage https://instapage.com/products/landing-page-builder
Clickfunnels https://www.clickfunnels.com/
Landingi https://landingi.com/landing-page-design
Unbounce https://unbounce.com/
Ucraft https://www.ucraft.com/free-landing-page-creator
Kickoff Labs https://app.kickofflabs.com/landing-page-templates
PageCloud https://www.pagecloud.com/website-templates/landing-pages
ShortStack https://www.shortstack.com/templates/
Launchrock https://www.launchrock.com/
Leadpages https://www.leadpages.net/home
Wishpond https://www.wishpond.com/landing-pages/
Divi https://www.elegantthemes.com/
Google Sites https://gsuite.google.com/intl/en_in/products/sites/
GetResponse https://www.getresponse.com/features/landing-page-creator
SendinBlue https://www.sendinblue.com/features/landing-pages/
Hubspot https://www.hubspot.com/products/marketing/landing-pages
Elementor https://elementor.com/
Lander https://landerapp.com/
Squarespace https://www.squarespace.com/
Awber https://www.aweber.com/landing-page-builder.htm
Carrd https://carrd.co/
Makeswift https://www.makeswift.com/
EngageBay https://www.engagebay.com/marketing/landing-pages
Sunny Landing Pages https://sunnylandingpages.com/

1) Wix

Wix is a very well-known website builder, helps you to create standalone pages from your website. This software certainly is not designed for robust landing page creation and optimization.

Features:

  • 500+ themes and templates
  • Flexible: Websites, blogs, and online stores.
  • Wix provides a secured shopping cart.
  • Provide services like inventory and order management.
  • Track traffic with Google Analytics.
  • Offers feature for send & manage invoices.
Pros Cons
Wide selection of professionally designed templates. Offers only basic SEO integrations.
Offers photo galleries for showcasing your store products. Does not offer many free templates and premium templates are quite costly.
It provides free hosting and the freedom to make your store look exactly the way you have imagined.
Integrated Wix HTML5 editor for customizing every page

2) Instapage

Instapage helps you to build personalized, mobile-responsive, and conversion-optimized post-click landing pages. It allows you to deliver an unparalleled mobile experience with built-in AMP support.

Features:

  • Drag & drop WYSIWYG editor
  • Support for video
  • Social widgets
  • Form builder
  • Free subdomains and allows you to publish to multiple domains
  • Team member & client access
  • Offers powerful drag and drop editor
Pros Cons
Convert more leads with customizable forms. Does not offer any popup options.
It helps you to integrate with your marketing stack for accurate attribution and lead nurturing.
You can create and update post-click pages in minutes.
It allows you to streamline the review process with real-time Collaboration.

Link: https://instapage.com/products/landing-page-builder

3) Leadpages

LeadPages is a powerful application that enables you to collect email subscribers. It offers tons of templates that you can be utilize landing pages and lead magnets to grow your email list.

Features:

  • It provides a mobile-responsive template to create high converting landing pages.
  • You can turn your web traffic into sales with a conversion toolkit.
  • It offers easy to read analytics dashboard.
  • You can customize the website or page by just drag and drop the elements you want.
  • It has a simple, easier process to build websites, alert bars, pop-ups, and more.
  • Leadpages enables you to integrate with Zapier.
Pros Cons
Low starting price. Not all templates are not free.
Quality A/B testing and analytics feature. Limited customization.
Unlimited traffic and leads.

4) GetResponse

Getresponse is an email marketing platform that allows you to create a valuable marketing list of partners, clients, and prospects. It provides many professional looking email templates.

Features:

  • Getresponse offers ready-made workflows to welcome your customers.
  • It enables you to generate leads with a high-quality landing page.
  • This tool helps you to build a marketing campaign with a ready-made funnel.
  • It has advanced analytics to let you track conversions, ROI, and leads.
Pros Cons
Google Analytics integration. Does not allow you to view individual subscriber profiles.
Easy-to-use tracking tool. Does not provide refunds, even on annual plans.
No message limits.
Option to freeze accounts.

5) Hubspot

HubSpot is an all-in-one software solution for marketers as it includes functionality for CRM, forms, marketing automation, sales pipeline, etc. The tool pairs well with best in breed point solutions.

Features:

  • It provides drag and drop facility to build web pages, landing pages, email templates, and blog posts.
  • You can know lead opens an email, download an attachment, link clicks by tracking email.
  • It provides supports Google calendar, HubSpot CRM, and Office 365.
  • It enables you to create and share email templates.
  • You can connect with your prospects through live chat available on the website.
Pros Cons
Directly integrates with Hubspot's other powerful tools. More expensive on higher-tier plans
A/B test every element on the page. A/B testing unavailable with the Starter plan.

6) ClickFunnels

ClickFunnels is a landing page builder software which helps you to market, sell, and deliver your products online. It simplifies the marketing and delivery of products using funnel options.

Features:

  • Dashboard for monitoring business KPIs
  • Campaign analysis and Communication management
  • CRM and email autoresponder
  • Pre-built funnel templates
  • Drag & drop interface
  • Highly converting Landing page templates
  • Multi-channel communications
  • Campaign promotion management
  • Offers plugins, form creation, and page design
  • Easy to add videos, tracking code, etc.
Pros Cons
Clickfunnels allows you to sell any product online. It offers very few options for customization.
It allows you to move content around and get a business live online. Not provide support for multiple languages and locations.
Guide your visitors step-by-step throughout the sales process.

7) Landingi

Landingi landing page builder is a platform for landing pages without any IT and coding skills. This landing page builder helps you to create, publish, optimize your landing pages, and run a/b tests by yourself.

Features:

  • Integrations with Salesforce, Mailchimp, Hubspot, etc.
  • This tool supports AWS cloud hosting.
  • Offers plugins, form creation, and page design
  • It enables you made landing web pages on your Facebook page.
  • Captures leads and allows them to perform automation using those leads.
Pros Cons
Offers unlimited landing pages and lead. AMP landing page functionality not available.
Provide200+ landingpage templates.
Offers analytics and callback and chat integrations.
It allows you to track pixels and dynamic text replacement.

Link: https://landingi.com/landing-page-design

8) Unbounce

Unbounce's landing-page software is one of the best in existence right now. It helps you to build custom landing pages with diverse page elements.

Features:

  • You can create landing pages for desktop and mobile, without needing to code.
  • It offers more than 100 high-converting templates.
  • Publish straight to your WordPress site with our WP landing.
  • Conduct A/B Test to find the highest converting page of your site.
  • It allows you to select from over 850,000 professional, copyright-free images.
Pros Cons
Popup and sticky bar creation All plans limit the number of visitors.
Аutоmаtеd ЅЅL еnсrурtіоn No automatic sync between Google Ads and landing pages.
Dynamic text replacement for SEM campaigns
AMP-ready mobile pages

Link: https://unbounce.com/

9) Ucraft

Ucraft is a website builder that helps you to turn your ideas into an online website. This tool is ideal for anyone looking to develop a personalized website for themselves or to display their business, projects, or events.

Features:

  • Helps you to move content around and get a business page live
  • Fast and Secure Transactions.
  • Payment and Shipping.
  • Seamless App Integrations.
  • Free Landing Page Creator.
  • You will have to host your page on a new website URL.
Pros Cons
SSL security across all plans. Only 15 pages with the free plan.
Unlimited number of pages with all paid plans. Integrations only available with paid plans.

10) Kickoff Labs

KickoffLabs is landing page builder software. It allows you to set up a Campaign with a viral loop such as Leaderboards, Coupons, Waitlists, etc.

Features:

  • Unlimited landing pages, popups contests, and referrals.
  • A/B testing with all packages.
  • It is designed to help you launch and promote new products/services.
  • Fraud protection helps you to prevent fake contest entries and referrals.
Pros Cons
45 customizable templates. A/B testing, multiple campaigns, custom domains, and integrations are only available on higher-tier plans.
Designed specifically for viral contests.
You can use your campaign as a landing page, popup, slide-in Bar, or custom HTML.

Link: https://app.kickofflabs.com/landing-page-templates

11) PageCloud

PageCloud is a landing website builder with a modern drag-and-drop. This landing page builder tool provides thousands of customizable building blocks for your website.

Features:

  • PageCloud templates offer you a starting layout for your new website.
  • Drag and drop or copy and paste anything from anywhere.
  • Seamlessly integrates with thousands of stunning fonts.
  • Help you maintain consistent navigation across your website.
Pros Cons
Beautifully-designed templates. Templates are not automatically mobile-responsive.
Huge scope for customization. It lacks standard e-commerce, blogging, and an option for analytics.
Three people can work on a site at any one time.

Link: https://www.pagecloud.com/website-templates/landing-pages

12) ShortStack

ShortStack is a landing page tool with a twist. You should able to create landing pages to host contests using Instagram Facebook or Twitter Contests, etc. It also has some automation features.

Features:

  • Offers templates include quizzes, contests, giveaways, , and email collection.
  • It helps you to automate emails to lead captures on-page.
  • Create stunning product landing page
Pros Cons
Unlimited campaigns & emails. It offers scalable creation and personalization features.
Custom CSS with all plans. It provides 60 templates with Business and Agency plans.
It allows you to connect user-generated content.

13) Launchrock

Launchrock is a comprehensive landing page builder tool that helps professional individuals and businesses who are looking to launch a business or a new product.

Features:

  • Responsive design
  • Signup capture
  • Pre-sale eCommerce
  • Social network sharing
  • Audience discovery
  • WYSIWYG & custom HTML blocks
Pros Cons
Support for web promotion. It is not powerful in terms of customization.
Launchrock audience discovery. Suitable for only small businesses.
View customer data and referral impact.
Full suite of power analytic tools.

Link: https://www.launchrock.com/

14) Wishpond

Wishpond is a marketing platform for generating and managing your leads. It includes tools for landing pages, social promotions, online forms, lead activity tracking, website, and more.

Features:

  • You can create and test mobile-friendly landing pages in few times.
  • It enables you to generate loads for every page of your site with easily customizable popups.
  • Automatically convert leads into sales depend on real time activity.
  • Wishpond allows you to connect with 30+ marketing platforms.
Pros Cons
Unlimited landing pages, social contests, and popups Not a dedicated landing page tool.
All the necessary marketing automation features Heatmaps not included
Pricing based on number of leads, not features.

Link: https://www.wishpond.com/landing-pages/

15) Divi

Divi is a WordPress theme developed by Elegant Themes and one of the original drag-and-drop page builder. It is possible to design beautiful websites without touching a single line of code.

Features:

  • Build Pages Visually
  • On the front end of your website
  • Customize every part of your website.
  • Power design tool for wordPress.
Pros Cons
Powerful drag-and-drop builder. An editor can be glitchy on complex pages.
Extensive design and customization options. No email or marketing features.
A solid range of templates
Extensive customization.

Link: https://www.elegantthemes.com/

16) Google Sites

Google Sites is a web page-creation tool offered by Google. It allows you to create simple web sites that support collaboration between different editors.

Features:

  • Allows you to upload file and folders
  • Option for live collaborate editing.
  • Provide easy to use WYSIWYG editor
  • It offers google drive integration.
  • New Google sites help and updates
Pros Cons
Easy to upload/embed documents, links, presentations, etc. You cannot customize it.
You can create many pages.
Allows you to create unlimited sites

Link: https://gsuite.google.com/intl/en_in/products/sites/

17) SendinBlue

Sendinblue is a landing page builder tool which provides a more targeted visitor experience by building your custom landing pages.

Features:

  • Build the design you want.
  • Helps you to manage Email and SMS marketing effectively.
  • It allows you to personalize every step of your customer journey.
  • It helps you to build stronger relationships by keeping track of all your contact details in one place.
  • Save time and boost performance by automating your segmentation.

Pros Cons
Offers integrated email marketing features. No free plan only available on the Premium plan.
Landing page goals and reports.
Templates are fresh and modern.
Smooth drag-and-drop builder.

Link: https://www.sendinblue.com/features/landing-pages/

18) Elementor

Elementor has established itself as the go-to WordPress page builder plugin. It helps you to control all the aspects of your web design workflow from one place.

Features:

  • Built exclusively for WordPress sites.
  • Provide best drag and drop builder.
  • Helps you to launch pixel-perfect pages without typing a single line of code.
Pros Cons
It offers 50+ widgets and 300+ templates with all paid plans. It is not a landing page solution, just a WordPress plugin.
It provide dynamic content & custom fields capabilities. No AMP pages or heatmap tracking.
Role manager & 24/7 support.

19) Lander

Lander is easy to use landing page creator. It helps you to test your copy, images, CTAs, colors in real time to get instant results.

Features:

  • Lander's visual editor is super easy to design and customize your landing page
  • It allows you to match your PPC ad's keywords dynamically with your PPC ad's landing page.
  • Offers phone and email support.
  • Provides video tutorial.
Pros Cons
A/B testing with all packages. No Google Ads integration.
It offers unlimited mobile-ready pages with auto-fill forms. Dynamic text replacement only available with a Professional plan.
Email marketing integration Does not offer tech support with the Basic plan/
Custom code editing.

Link: https://landerapp.com/

20) Squarespace

Squarespace is a website builder tool that is known for its professionally designed templates. This tool offers Squarespace software that combines hosting, templates, and themes. It also provides CMS, e-commerce, and technical support.

Features:

  • 500+ themes and templates
  • Flexible: Websites, blogs, and online stores.
  • It helps you to optimize for mobile use.
  • Wix provides a secured shopping cart.
  • Easy tracking for every order.
  • Provides services like inventory and order management
  • Offers feature for send & manage invoices.
Pros Cons
The wide selection of professionally designed templates. Does not provide free templates and premium templates are quite expensive.
Photo galleries for showcasing your store products. Provides only basic SEO integrations.
Drag-and-drop store builder built-in.
Unlimited products & bandwidth
100 fully customizable templates.

21) Awber

Awber is an email marketing and landing page builder tool. It automatically creates emails and landing pages. This landing page builder offers Pre-built analytics and reporting.

Features:

  • Basic marketing automation functionality
  • Responsive email designs
  • RSS / blog to-email functionality
  • List segmentation options
  • Integrations with third-party apps
Pros Cons
You can create a mailing list and capture data onto it. AWeber does not have a free plan.
You can view and analyze statistics related to your email marketing campaigns You cannot use it in your emails; otherwise, AWeber closes your account.

Link: https://www.aweber.com/landing-page-builder.htm

22) Carrd

Carrd is a unique, streamlined web and landing page builder. It helps you to create a landing page for yourself or your business while requiring as little of your time and energy as possible.

Features:

  • Publish sites to any custom domains owned by you.
  • It allows you to embed your custom code and widgets from third-party services like PayPal, Stripe, and Gumroad.
  • You can build and publish more than three sites from a single Carrd account.
  • You can add Google Analytics tracking ID to each of your sites to track and report traffic.
Pros Cons
Rearranging the content on the page is super easy. Sites limited to one page.
Well-designed editor
High-quality images.
Each element has several different customization options.
It allows you to edit the title and meta tags for your page.

Link: https://carrd.co/

23) Makeswift

Landing Lion is designed for building landing pages and web pages. It is now relaunching as a Makeshift is a new code-free website builder that promises to change the way we build pages.

Features:

  • Customizable Templates.
  • Drag and drop Builder.
  • Dynamic Text Replacement.
  • SEO Management.
  • Offers real Time Editing.
Pros Cons
Plenty of design freedom. It is not the cheapest option on the market.
Strong integration options.
The visitor playback feature allows you to see visitor behavior.
SEO optimization tool.

Link: https://www.makeswift.com/

24) EngageBay

EngageBay is easy to use appealing landing pages maker. It offers simple drag and drop feature. It provides plenty of tools for landing pages to lead management.

Features:

  • It helps you to build responsive landing pages using the easiest drag and drop designer.
  • It allows you to set. Page's meta title, description, and keywords through the Settings tab.
  • When your landing pages are live, you could easily monitor how they perform.
Pros Cons
Marketing Automation Integration Offer minimal landing page templates.
Email Marketing Hard to edit email templates and landing pages.
Internal Chat Integration
Fast document storage

25) Sunny Landing Pages

Sunny Landing pages allow for easy integration with 500+ apps using easy to setup webhooks. The tool helps you to get your landing page data to all your software without the need of a long coding project.

Features:

  • It helps you to design and publish pro-looking pages.
  • You can convert more visitors by understanding visitor attributes and behavior trends.
  • Offers Conversation tracking
  • Wide range of Ready-Made Templates with examples
Pros Cons
Lead Capture Pop-Ups You need the training to use it.
Provides optimized Templates for Mobile Devices
Major Email Service Integrations.
Lead Capture Pop-Ups.

FAQ

✔️ What is the Landing page builder?

A landing page builder is a software that helps you create effective, easy landing pages to increase your conversions. It also allows you to choose from templates that have already been tested and are useful in converting visitors with various types of landing pages.

💻 How is a landing page different from a web page?

Landing pages are different than web pages of a site. They never use for general purpose. They never look the same as web pages as they are built to drive traffic for a specific marketing campaign.

❓ Should landing pages be indexed?

Landing pages should not be indexable for search engines.

⚡ Do landing pages affect SEO?

No, that is not true. Landing pages never damage the SEO of your site until you are not able to optimize your landing page properly.

❓ Are landing pages are effective?

Landing pages can provide the following benefits:

  • They help promote a positive first impression.
  • Landing pages promote customer focus.
  • You can easily capture conversions from a well-designed landing page.

 

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