11 Best FREE Landing Page Builder Tools (2023)

By : Alyssa Walker Alyssa Walker
Hours Updated

A landing page builder is a software that helps you easily create effective landing pages to increase your conversions. It also allows you to choose from templates that have already been tested and are useful in converting visitors to various types of landing pages. Following is a handpicked list of Top Landing Page Builder Software, with their popular features and website links. The list contains both open-source (free) and commercial (paid) software.

Landing Page Creator/Builder Tools: Open Source (Free) & Paid

Name Free Trial Supported Platforms Link
👍 Leadpages 14 Days Free Trial Android and Windows Learn More
Landingi Lifetime Free Basic Plan iOS, Android and Windows Learn More
GetResponse Lifetime Free Basic Plan Android and iOS Learn More
Instapage 14 Days Free Trial iOS, Android and Windows Learn More
Wix 14 Days Free Trial Android and iOS Learn More

1) Leadpages

LeadPages is a powerful application that enables you to create landing pages. It offers tons of templates that you can utilize for landing pages and lead magnets to grow your email list. It is one of the best landing page creators that help you create a landing page for yourself or your business while requiring as little time and energy as possible.

#1 Top Pick
Leadpages
Leadpages
5.0

Integrations: ZoHo, Taboola, Shopify, Drip, Zapier, Slack, Trello, Infusionsoft, etc.

Social Media Sharing: Facebook, Twitter, LinkedIn, Pinterest, Instagram, and more

A/B Testing: Yes

Free Trial: 14 Days Free Trial

Visit Leadpages

Features:

  • It provides a mobile-responsive template to create high-converting landing pages.
  • Basic marketing-automation functionality
  • Option for live collaborate editing.
  • You can turn your web traffic into sales with a conversion toolkit.
  • Dynamic Text Replacement.
  • SEO Management.
  • You can customize the website or page by just dragging and dropping the elements you want.
  • It has a simple, easier process to build websites, alert bars, pop-ups, and more.
  • You can add a Google Analytics tracking ID to each of your sites to track and report traffic.
  • Support analytics and tracking options for Google Analytics, Google Tag Manager, Hotjar and JavaScript Analytics Platforms
  • It provides HTTPS, A/B Testing, Drag-and-drop builder, A/B split testing, and SSL certificate
  • Offers 1000+ templates including Author, Business & Marketing, Creative Services, Education, Entertainment & Travel, Financial & Legal, and more
  • Provides 250MB free storage and 500MB bandwidth
  • Seamlessly integrate with ZoHo, Taboola, Shopify, Drip, Zapier, Slack, Trello, Infusionsoft, Marketo, SalesForce and HubSpot
  • Provides social sharing on Facebook, Twitter, LinkedIn, Pinterest, Instagram, and more
  • Offers alert bars & pop-ups, Code-free, SEO-friendly pages, Opt-in form builder, Real-time conversion tips and Simplified analytics
  • It provides customer support via Contact form, and Chat
  • Supported Platforms: Android and Windows
  • Price: Plans start at $99 a month. 26% Discount on Yearly Payments.
  • Free Trial: 14 Days Free Trial

Pros

  • Low starting price.
  • Quality A/B testing and analytics feature.
  • Unlimited traffic and leads.

Cons

  • Not all templates are not free.
  • Limited customization.

Visit Leadpages >>

14 Days Free Trial

2) Landingi

Landingi landing page builder is a platform for landing pages without any IT and coding skills. It is one of the best landing page builder that helps you create, publish, optimize your landing pages, and run a/b tests.

#2
Landingi
Landingi
4.9

Integrations: Zendesk, Creatio, Salesforce, HubSpot, Shopify, Sumo, Zoho and Zapier

Social Media Sharing: Facebook and Twitter

A/B Testing: Yes

Free Trial: Lifetime Free Basic Plan

Visit Landingi

Features:

  • This tool supports AWS cloud hosting.
  • Dashboard for monitoring business KPIs
  • This free landing page builder offers plugins, form creation, and page design.
  • It enables you to make landing web pages on your Facebook page.
  • Captures leads and allows them to perform automation using those leads.
  • Support analytics and tracking options for Cookiebot, Google Analytics, Crazy Egg, Facebook Conversions API
  • It provides A/B Testing, Drag-and-drop builder, and SSL certificate
  • Offers 300+ templates including Advertising & Marketing, Architecture & Design, Automotive, Consulting & Coaching, Finance, Games & Entertainment, and more
  • Provides unlimited storage and bandwidth
  • Seamlessly integrate with Zendesk, Creatio, Salesforce, HubSpot, Shopify, Sumo, Zoho and Zapier
  • Provides social sharing on Facebook and Twitter
  • Offers Landing Page Builder, Form Creator, Pop-up Builder, Smart Sections, Optimization, Cloud Hosting, and more
  • It provides customer support via Email, Phone, and Chat
  • Supported Platforms: iOS, Android, and Windows
  • Price: Plans start at $49 a month.
  • Free Trial: Lifetime Free Basic Plan

Pros

  • Offers unlimited landing pages and leads.
  • Provide 200+ landingpage templates.
  • Offers analytics and callback and chat integrations.
  • It allows you to track pixels and dynamic text replacement.

Cons

  • AMP landing page functionality is not available.

Visit Landingi >>

Lifetime Free Basic Plan

3) GetResponse

Getresponse is an email marketing platform that allows you to create a valuable marketing list of partners, clients, and prospects. It provides many professional-looking email templates. This free landing page builder provides easy to use WYSIWYG editor

#3
Getresponse
Getresponse
4.8

Integrations: Shopify, BigCommerce, Salesflare, ZeroBounce, Magento, PrestaShop, etc.

Social Media Sharing: Facebook

A/B Testing: Yes

Free Trial: Lifetime Free Basic Plan

Visit Getresponse

Features:

  • Getresponse offers ready-made workflows to welcome your customers.
  • It enables you to generate leads with a high-quality landing page.
  • This tool helps you to build a marketing campaign with a ready-made funnel.
  • This free landing page software offers real-time editing.
  • Support analytics and tracking options for Autoresponder, Newsletter, Email, and Google Analytics
  • It provides A/B Testing, Drag-and-drop builder, and SSL certificate
  • Offers 100+ templates including Affiliate, Brochure, Business, Crowdfunding, eCommerce, Educational, Entertainment, Event, and more
  • Provides 5GB bandwidth
  • Seamlessly integrate with Shopify, BigCommerce, Salesflare, ZeroBounce, Magento, PrestaShop and Zapier
  • Provides social sharing on Facebook
  • Offers Email Marketing, Autoresponders, Website builder, Landing pages, Segmentation, Marketing automation, Multichannel engagement, and more
  • It provides customer support via Contact form, and Chat
  • Supported Platforms: Android and iOS
  • Price: Plans start at $16.15 a month. 18% Discount on Yearly Payments.
  • Free Trial: Lifetime Free Basic Plan

Pros

  • Google Analytics integration.
  • Easy-to-use tracking tool.
  • No message limits.
  • Option to freeze accounts.

Cons

  • Does not allow you to view individual subscriber profiles.
  • Does not provide refunds, even on annual plans.

Visit GetResponse >>

Lifetime Free Basic Plan

4) Instapage

Instapage helps you to build personalized, mobile-responsive, and conversion-optimized post-click landing pages. It is one of the best landing page builder which allows you to deliver an unparalleled mobile experience with built-in AMP support.

#4
Instapage
Instapage
4.7

Integrations: HubSpot, Marketo, SendGrid, Drip, Salesforce, Zoho, Shopify, etc.

Social Media Sharing: Facebook and LinkedIn

A/B Testing: Yes

Free Trial: 14 Days Free Trial

Visit Instapage

Features:

  • Support for video
  • Social widgets
  • Form Builder
  • Free subdomains and allows you to publish to multiple domains
  • Team members & clients access
  • Offers a powerful drag-and-drop editor
  • Support analytics and tracking options for Hotjar, Geckoboard, Fullstory, Google Analytics, Google Tag Manager, Mixpanel, Heap and Kissmetrics
  • It provides A/B Testing, Drag-and-drop builder, A/B split testing, and SSL certificate
  • Offers 500+ templates including App download, Asset download, Business service inquiry, Case study, Competitor comparison, Daily deals, and more
  • Seamlessly integrate with HubSpot, Marketo, SendGrid, Drip, Salesforce, Zoho, Shopify, Stripe, and Zapier
  • Provides social sharing on Facebook and LinkedIn
  • Offers Landing Pages, Account Management, Personalization, Experimentation, AdMap, Optimization, Performance & Security, and more
  • It provides customer support via Contact form
  • Supported Platforms: iOS, Android and Windows
  • Price: Plans start at $199 a month. 25% Discount on Yearly Payments.
  • Free Trial: 14 Days Free Trial

Pros

  • Convert more leads with customizable forms.
  • It helps you to integrate with your marketing stack for accurate attribution and lead nurturing.
  • You can create and update post-click pages in minutes.
  • It allows you to streamline the review process with real-time Collaboration.

Cons

  • Does not offer any popup options.

Visit Instapage >>

14 Days Free Trial

5) Wix

Wix is a very well-known website builder, that helps you to create standalone pages from your website. This software certainly is not designed for robust landing page creation and optimization.

#5
Wix
Wix
4.6

Integrations: Google Analytics, Facebook Pixel & CAPI, Google Tag Manager, etc.

Social Media Sharing: Facebook, Twitter and LinkedIn

A/B Testing: Yes

Free Trial: 14 Days Free Trial

Visit Wix

Features:

  • Flexible: Websites, blogs, and online stores.
  • Wix provides a secured shopping cart.
  • It helps you to design and publish pro-looking pages.
  • Provide services like inventory and order management.
  • Offers feature for sending & manage invoices.
  • You can convert more visitors by understanding visitor attributes and behavior trends.
  • Support analytics and tracking options for Google Analytics, Facebook Pixel, Google Ads,
  • It provides HTTPS, A/B Testing, Drag-and-drop builder, A/B split testing, and SSL certificate
  • Offers 100+ templates including Business, Health & Wellness, Beauty & Hair, Fashion & Style, Travel & Tourism, Restaurants & Food, and more
  • Provides 500MB free storage and 500MB bandwidth
  • Seamlessly integrate with Google Analytics, Facebook Pixel & CAPI, Google Tag Manager, Google Ads, Facebook Catalog, Yandex Metrica and Ads.txt
  • Provides social sharing on Facebook, Twitter and LinkedIn
  • Offers Built with SEO in mind, Enterprise-grade security, Resilient infrastructure, Accessible for everyone, Total Design Freedom, Mobile Optimized, and more
  • It provides customer support via Chat
  • Supported Platforms: Android and iOS
  • Price: Plans start at $80 a month.
  • Free Trial: 14 Days Free Trial

Pros

  • Wide selection of professionally designed templates.
  • Offers photo galleries for showcasing your store products.
  • It provides free hosting and the freedom to make your store look exactly the way you imagined.
  • Integrated Wix HTML5 editor for customizing every page

Cons

  • Offers only basic SEO integrations.
  • Does not offer many free templates and premium templates are quite costly.

Visit Wix >>

14 Days Free Trial

6) Unbounce

Unbounce’s landing-page software is one of the best in existence right now. It helps you to build custom landing pages with diverse page elements.

Unbounce

Features:

  • You can create landing pages for desktop and mobile without needing to code.
  • Publish straight to your WordPress site with our WP landing.
  • You can create and test mobile-friendly landing pages in few times.
  • It allows you to select from over 850,000 professional, copyright-free images.
  • Support analytics and tracking options for Google Analytics, ActiveCampaign, Klaviyo
  • It provides A/B Testing, Drag-and-drop builder, A/B split testing, and SSL certificate
  • Offers 100+ templates including Books, Travel, Fashion, Health, Fashion and Education
  • Seamlessly integrate with Salesforce, HubSpot, hotjar, Chili Piper, Marketo, Klaviyo, AWeber, Zapier and Outgrow
  • Provides social sharing on Facebook, Twitter and LinkedIn
  • Offers Client Sub-Accounts, Smart Builder, Unbounce Apps, Optimized Page Sections, Style Guide, Mobile Breakpoints, Mobile-Responsive Design, and more
  • It provides customer support via Email, Phone, and Chat
  • Supported Platforms: Android and iOS
  • Price: Plans start at $90 a month. 10% Discount on Yearly Payments.
  • Free Trial: 14 Days Free Trial

Pros

  • Popup and sticky bar creation
  • Dynamic text replacement for SEM campaigns
  • AMP-ready mobile pages

Cons

  • All plans limit the number of visitors.
  • No automatic sync between Google Ads and landing pages.

Visit Unbounce >>

14 Days Free Trial

7) Ucraft

Ucraft is a website builder that helps you to turn your ideas into an online website. This tool is ideal for anyone looking to develop a personalized website for themselves or to display their business, projects, or events.

Ucraft

Features:

  • Helps you to move content around and get a business page live
  • Fast and Secure Transactions.
  • Payment and Shipping.
  • Free Landing Page Creator.
  • You will have to host your page on a new website URL.
  • Support analytics and tracking options for HotJar, Yandex Metrica, Uservoice, Lucky Orange, Google Analytics, and more
  • It provides A/B Testing, Drag-and-drop builder, A/B split testing, and SSL certificate
  • Offers 100+ templates including Agency, Business, Sports, Fashion, Events, Blogging, Photography, Personal, Health & Care, Education, E-commerce And Restaurants
  • Provides unlimited storage and bandwidth
  • Seamlessly integrate with Mandrill, HubSpot, Printful, Mailchimp, Zapier, Hotjar, Disqus, Intercom, Jivosite, Algolia, and LiveAgent
  • Provides social sharing on Facebook, Twitter, LinkedIn and Pinterest
  • Offers Website language detection, Team collaboration, Visibility control, Lead generation tools, Logo maker, Free hosting, and more
  • It provides customer support via Chat
  • Supported Platforms: Android and iOS
  • Price: Plans start at $10 a month.
  • Free Trial: Lifetime Free Basic Plan

Pros

  • SSL security across all plans.
  • An unlimited number of pages with all paid plans.

Cons

  • Only 15 pages with the free plan.
  • Integrations are only available with paid plans.

Visit Ucraft >>

Lifetime Free Basic Plan

8) ShortStack

ShortStack is a landing page tool with a twist. You should able to create landing pages to host contests using Instagram Facebook or Twitter Contests, etc. It also has some automation features.

ShortStack

Features:

  • Offers templates include quizzes, contests, giveaways, and email collections.
  • It allows you to embed your custom code and widgets from third-party services like PayPal, Stripe, and Gumroad.
  • It helps you to automate emails to lead captures on-page.
  • Create a stunning product landing page
  • Publish sites to any custom domains owned by you.
  • Support analytics and tracking options for Hotjar, Uservoice, Yandex Metrica, Google Analytics, and more
  • It provides A/B Testing, Drag-and-drop builder, A/B split testing, and SSL certificate
  • Offers 50+ templates including Giveaway, Collect, Display, Quiz, Contest, Ugc, Holiday and Premium
  • Seamlessly integrate with Soundcloud, Flickr, Vimeo, Shopify, Mailchimp, Pinterest, Tumblr, Squarespace and Twitter
  • Provides social sharing on Facebook, Twitter and LinkedIn
  • Offers Customization & White Labeling, Custom Domains, Landing Page Contests & Lead Generation, Timed Pop-ups, Flexible Publishing, and more
  • It provides customer support via Contact Form, Email, and Chat
  • Supported Platforms: Android and iOS
  • Price: Plans start at $99 a month. 20% Discount on Yearly Payments.
  • Free Trial: Lifetime Free Basic Plan

Pros

  • Unlimited campaigns & emails.
  • Custom CSS with all plans.
  • It allows you to connect user-generated content.

Cons

  • It offers scalable creation and personalization features.
  • It provides 60 templates with Business and Agency plans.

Visit ShortStack >>

Lifetime Free Basic Plan

9) Brevo

Brevo is one of the top landing page builder tools which provides a more targeted visitor experience by building your custom landing pages.

Brevo

Features:

  • Build the design you want.
  • Helps you to manage Email and SMS marketing effectively.
  • It allows you to personalize every step of your customer journey.
  • It helps you to build stronger relationships by keeping track of all your contact details in one place.
  • Save time and boost performance by automating your segmentation.
  • Support analytics and tracking options for Geography & device reporting, Heat Map, Google Analytics, and more
  • It provides A/B Testing, Drag-and-drop builder, A/B split testing, and SSL certificate
  • Offers Email templates
  • Provides unlimited storage and bandwidth
  • Seamlessly integrate with Outfunnel, Make, Shopify, Stripo, Magento, Zenkit, Zoho, Stripe, Salesforce and Zapier
  • Provides social sharing on Facebook, Twitter and LinkedIn
  • Offers Segmentation, Real-time Statistics, Send Time Optimization, Transactional platform, Automation, Contact management, and more
  • It provides customer support via Contact form
  • Supported Platforms: Android and iOS
  • Price: Plans start at $25 a month.
  • Free Trial: Lifetime Free Basic Plan

Pros

  • Offers integrated email marketing features.
  • Landing page goals and reports.
  • Templates are fresh and modern.
  • Smooth drag-and-drop builder.

Cons

  • No free plan is only available on the Premium plan.

Visit Brevo >>

Lifetime Free Basic Plan

10) BEE

BEE is a comprehensive landing page builder tool that helps professional individuals and businesses who are looking to launch a business or a new product.

BEE

Features:

  • Responsive design
  • Build Pages Visually
  • Signup capture
  • Pre-sale eCommerce
  • Audience discovery
  • WYSIWYG & custom HTML blocks
  • Support analytics and tracking options for Google Analytics
  • It provides A/B Testing, A/B split testing and SSL certificate
  • Offers universal templates
  • Provides social sharing on Facebook, Twitter and LinkedIn
  • Offers Full University Access and Unlimited Software
  • It provides customer support via Email, Phone, and Chat
  • Supported Platforms: Android, iOS and Windows
  • Price: Plans start at $30 a month.
  • Free Trial: Lifetime Free Basic Plan

Pros

  • Support for web promotion.
  • BEE audience discovery.
  • View customer data and referral impact.
  • Full suite with powerful analytic tools.

Cons

  • It is not powerful in terms of customization.
  • Suitable for only small businesses.

Visit BEE >>

Lifetime Free Basic Plan

11) Kickoff Labs

KickoffLabs is landing page builder software. It is one of the best landing page builders which allows you to set up a Campaign with a viral loop, such as Leaderboards, Coupons, Waitlists, etc.

Kickoff Labs

Features:

  • Unlimited landing pages, popups contests, and referrals.
  • It is designed to help you launch and promote new products/services.
  • Fraud protection helps you to prevent fake contest entries and referrals.
  • Support analytics and tracking options for Pixels Tracking, Google Analytics, Campaign Countdown, and more
  • It provides A/B Testing, Drag-and-drop builder, A/B split testing, and SSL certificate
  • Offers 50+ templates including Milestone Rewards by Points & Referrals, Referral Milestone Rewards, Milestone Rewards by Just Referrals, Enter to Win, and Prelaunch Waitlist
  • Seamlessly integrate with KLAVIYO, Slack, Mailchimp, Facebook, Zapier and GoDaddy
  • Provides social sharing on Facebook, Twitter and LinkedIn
  • Offers Custom CSS & HTML, Tracking Pixels, Campaign Countdown, Ecommerce Rewards, Leaderboard, Advanced Fraud Prevention, and more
  • It provides customer support via Email, Phone, and Chat
  • Supported Platforms: Android and iOS
  • Price: Plans start at $29 a month. 34% Discount on Yearly Payment.
  • Free Trial: 30 Days Free Trial

Pros

  • 45 customizable templates.
  • Designed specifically for viral contests.
  • You can use your campaign as a landing page, popup, slide-in Bar, or custom HTML.

Cons

  • A/B testing, multiple campaigns, custom domains, and integrations are only available on higher-tier plans.

Link: https://app.kickofflabs.com/landing-page-templates

FAQs

Below are some of the Best Landing Page Builder Tools:

Landing pages are different than web pages of a site. They never use for general purposes. They never look the same as web pages, built to drive traffic for a specific marketing campaign.

Landing pages should not be indexable for search engines.

No, that is not true. Landing pages never damage your site’s SEO until you cannot optimize your landing page properly.

Landing pages can provide the following benefits:

  • They help promote a positive first impression.
  • Landing pages promote customer focus.
  • You can easily capture conversions from a well-designed landing page.

Landing Page Creator/Builder Tools: Open Source (Free) & Paid

Name Free Trial Supported Platforms Link
👍 Leadpages 14 Days Free Trial Android and Windows Learn More
Landingi Lifetime Free Basic Plan iOS, Android and Windows Learn More
GetResponse Lifetime Free Basic Plan Android and iOS Learn More
Instapage 14 Days Free Trial iOS, Android and Windows Learn More
Wix 14 Days Free Trial Android and iOS Learn More
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