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A landing page builder is a software that helps you easily create effective landing pages to increase your conversions. It also allows you to choose from templates that have already been tested and are useful in converting visitors with various types of landing pages.
Following is a handpicked list of Top Landing Page Builder Software, with their popular features and website links. The list contains both open source (free) and commercial (paid) software.
Wix is a very well-known website builder, helps you to create standalone pages from your website. This software certainly is not designed for robust landing page creation and optimization.
Features:
Pros | Cons |
Wide selection of professionally designed templates. | Offers only basic SEO integrations. |
Offers photo galleries for showcasing your store products. | Does not offer many free templates and premium templates are quite costly. |
It provides free hosting and the freedom to make your store look exactly the way you have imagined. | |
Integrated Wix HTML5 editor for customizing every page |
Instapage helps you to build personalized, mobile-responsive, and conversion-optimized post-click landing pages. It is one of the best landing page builder which allows you to deliver an unparalleled mobile experience with built-in AMP support.
Features:
Pros | Cons |
Convert more leads with customizable forms. | Does not offer any popup options. |
It helps you to integrate with your marketing stack for accurate attribution and lead nurturing. | |
You can create and update post-click pages in minutes. | |
It allows you to streamline the review process with real-time Collaboration. |
Link: https://instapage.com/products/landing-page-builder
LeadPages is a powerful application that enables you to collect email subscribers. It offers tons of templates that you can be utilize landing pages and lead magnets to grow your email list.
Features:
Pros | Cons |
Low starting price. | Not all templates are not free. |
Quality A/B testing and analytics feature. | Limited customization. |
Unlimited traffic and leads. |
Unbounce's landing-page software is one of the best in existence right now. It helps you to build custom landing pages with diverse page elements.
Features:
Pros | Cons |
Popup and sticky bar creation | All plans limit the number of visitors. |
Аutоmаtеd ЅЅL еnсrурtіоn | No automatic sync between Google Ads and landing pages. |
Dynamic text replacement for SEM campaigns | |
AMP-ready mobile pages |
Getresponse is an email marketing platform that allows you to create a valuable marketing list of partners, clients, and prospects. It provides many professional looking email templates.
Features:
Pros | Cons |
Google Analytics integration. | Does not allow you to view individual subscriber profiles. |
Easy-to-use tracking tool. | Does not provide refunds, even on annual plans. |
No message limits. | |
Option to freeze accounts. |
HubSpot is an all-in-one software solution for marketers as it includes functionality for CRM, forms, marketing automation, sales pipeline, etc. The tool pairs well with best in breed point solutions.
Features:
Pros | Cons |
Directly integrates with Hubspot's other powerful tools. | More expensive on higher-tier plans |
A/B test every element on the page. | A/B testing unavailable with the Starter plan. |
ClickFunnels is a landing page builder software which helps you to market, sell, and deliver your products online. It simplifies the marketing and delivery of products using funnel options.
Features:
Pros | Cons |
Clickfunnels allows you to sell any product online. | It offers very few options for customization. |
It allows you to move content around and get a business live online. | Not provide support for multiple languages and locations. |
Guide your visitors step-by-step throughout the sales process. |
Landingi landing page builder is a platform for landing pages without any IT and coding skills. It is one of the best landing page builder that helps you to create, publish, optimize your landing pages, and run a/b tests by yourself.
Features:
Pros | Cons |
Offers unlimited landing pages and lead. | AMP landing page functionality not available. |
Provide200+ landingpage templates. | |
Offers analytics and callback and chat integrations. | |
It allows you to track pixels and dynamic text replacement. |
Link: https://landingi.com/landing-page-design/
Ucraft is a website builder that helps you to turn your ideas into an online website. This tool is ideal for anyone looking to develop a personalized website for themselves or to display their business, projects, or events.
Features:
Pros | Cons |
SSL security across all plans. | Only 15 pages with the free plan. |
Unlimited number of pages with all paid plans. | Integrations only available with paid plans. |
KickoffLabs is landing page builder software. It is one of the best landing page builder which allows you to set up a Campaign with a viral loop such as Leaderboards, Coupons, Waitlists, etc.
Features:
Pros | Cons |
45 customizable templates. | A/B testing, multiple campaigns, custom domains, and integrations are only available on higher-tier plans. |
Designed specifically for viral contests. | |
You can use your campaign as a landing page, popup, slide-in Bar, or custom HTML. |
Link: https://app.kickofflabs.com/landing-page-templates
PageCloud is a landing website builder with a modern drag-and-drop. This landing page builder tool provides thousands of customizable building blocks for your website.
Features:
Pros | Cons |
Beautifully-designed templates. | Templates are not automatically mobile-responsive. |
Huge scope for customization. | It lacks standard e-commerce, blogging, and an option for analytics. |
Three people can work on a site at any one time. |
Link: https://www.pagecloud.com/website-templates/landing-pages
ShortStack is a landing page tool with a twist. You should able to create landing pages to host contests using Instagram Facebook or Twitter Contests, etc. It also has some automation features.
Features:
Pros | Cons |
Unlimited campaigns & emails. | It offers scalable creation and personalization features. |
Custom CSS with all plans. | It provides 60 templates with Business and Agency plans. |
It allows you to connect user-generated content. |
Launchrock is a comprehensive landing page builder tool that helps professional individuals and businesses who are looking to launch a business or a new product.
Features:
Pros | Cons |
Support for web promotion. | It is not powerful in terms of customization. |
Launchrock audience discovery. | Suitable for only small businesses. |
View customer data and referral impact. | |
Full suite of power analytic tools. |
Link: https://www.launchrock.com/
Wishpond is a marketing platform for generating and managing your leads. It is one of the best landing page creator that includes tools for landing pages, social promotions, online forms, lead activity tracking, website, and more.
Features:
Pros | Cons |
Unlimited landing pages, social contests, and popups | Not a dedicated landing page tool. |
All the necessary marketing automation features | Heatmaps not included |
Pricing based on number of leads, not features. |
Link: https://www.wishpond.com/landing-pages/
Divi is a WordPress theme developed by Elegant Themes and one of the original drag-and-drop page builder. This WordPress landing page builder allows you to design beautiful websites without touching a single line of code.
Features:
Pros | Cons |
Powerful drag-and-drop builder. | An editor can be glitchy on complex pages. |
Extensive design and customization options. | No email or marketing features. |
A solid range of templates | |
Extensive customization. |
Link: https://www.elegantthemes.com/
Google Sites is a web page-creation tool offered by Google. It allows you to create simple web sites that support collaboration between different editors.
Features:
Pros | Cons |
Easy to upload/embed documents, links, presentations, etc. | You cannot customize it. |
You can create many pages. | |
Allows you to create unlimited sites |
Link: https://gsuite.google.com/intl/en_in/products/sites/
Sendinblue is one of the top landing page builder tool which provides a more targeted visitor experience by building your custom landing pages.
Features:
Pros | Cons |
Offers integrated email marketing features. | No free plan only available on the Premium plan. |
Landing page goals and reports. | |
Templates are fresh and modern. | |
Smooth drag-and-drop builder. |
Link: https://www.sendinblue.com/features/landing-pages/
Elementor has established itself as the go-to WordPress page builder plugin. It helps you to control all the aspects of your web design workflow from one place.
Features:
Pros | Cons |
It offers 50+ widgets and 300+ templates with all paid plans. | It is not a landing page solution, just a WordPress plugin. |
It provide dynamic content & custom fields capabilities. | No AMP pages or heatmap tracking. |
Role manager & 24/7 support. |
Lander is easy to use landing page creator. It helps you to test your copy, images, CTAs, colors in real time to get instant results.
Features:
Pros | Cons |
A/B testing with all packages. | No Google Ads integration. |
It offers unlimited mobile-ready pages with auto-fill forms. | Dynamic text replacement only available with a Professional plan. |
Email marketing integration | Does not offer tech support with the Basic plan/ |
Custom code editing. |
Link: https://landerapp.com/
Squarespace is a website builder tool that is known for its professionally designed templates. This tool offers Squarespace software that combines hosting, templates, and themes. It also provides CMS, e-commerce, and technical support.
Features:
Pros | Cons |
The wide selection of professionally designed templates. | Does not provide free templates and premium templates are quite expensive. |
Photo galleries for showcasing your store products. | Provides only basic SEO integrations. |
Drag-and-drop store builder built-in. | |
Unlimited products & bandwidth | |
100 fully customizable templates. |
Awber is an email marketing and landing page builder tool. It automatically creates emails and landing pages. This landing page builder offers Pre-built analytics and reporting.
Features:
Pros | Cons |
You can create a mailing list and capture data onto it. | AWeber does not have a free plan. |
You can view and analyze statistics related to your email marketing campaigns | You cannot use it in your emails; otherwise, AWeber closes your account. |
Link: https://www.aweber.com/landing-page-builder.htm
Carrd is a unique, streamlined web and landing page builder. It is one of the best landing page creator that helps you to create a landing page for yourself or your business while requiring as little of your time and energy as possible.
Features:
Pros | Cons |
Rearranging the content on the page is super easy. | Sites limited to one page. |
Well-designed editor | |
High-quality images. | |
Each element has several different customization options. | |
It allows you to edit the title and meta tags for your page. |
Link: https://carrd.co/
Landing Lion is designed for building landing pages and web pages. It is now relaunching as a Makeshift is a new code-free website builder that promises to change the way we build pages.
Features:
Pros | Cons |
Plenty of design freedom. | It is not the cheapest option on the market. |
Strong integration options. | |
The visitor playback feature allows you to see visitor behavior. | |
SEO optimization tool. |
Link: https://www.makeswift.com/
EngageBay is easy to use appealing landing pages maker. It offers simple drag and drop feature. It provides plenty of tools for landing pages to lead management.
Features:
Pros | Cons |
Marketing Automation Integration | Offer minimal landing page templates. |
Email Marketing | Hard to edit email templates and landing pages. |
Internal Chat Integration | |
Fast document storage | |
Sunny Landing pages allow for easy integration with 500+ apps using easy to setup webhooks. The tool helps you to get your landing page data to all your software without the need of a long coding project.
Features:
Pros | Cons |
Lead Capture Pop-Ups | You need the training to use it. |
Provides optimized Templates for Mobile Devices | |
Major Email Service Integrations. | |
Lead Capture Pop-Ups. | |
A landing page builder is a software that helps you create effective, easy landing pages to increase your conversions. It also allows you to choose from templates that have already been tested and are useful in converting visitors with various types of landing pages.
Landing pages are different than web pages of a site. They never use for general purpose. They never look the same as web pages as they are built to drive traffic for a specific marketing campaign.
Landing pages should not be indexable for search engines.
No, that is not true. Landing pages never damage the SEO of your site until you are not able to optimize your landing page properly.
Landing pages can provide the following benefits:
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