URL shortening is a technique on the World Wide Web in which a URL may be made substantially shorter and still direct to the desired page. There are many URL shortener tools available in the market.

Following is a curated list of Top 23 URL Shortner Software, with their popular features and website links. The list contains open source(free) as well as paid (commercial) software.

Best Custom URL Shortener: Top Picks

Name Price Custom Domain AB Testing Pixel Tracking Link
Bitly Free + Premium Plans Yes

No No

https://bitly.com/
Rebrandly Free + Premium Plans Yes

No No

https://www.rebrandly.com/
Short.io Free + Premium Plans Yes

No Yes

https://short.io/
Linkly Free + Premium Plans No

No No

https://linklyhq.com/
Clickmeter $29/month to $349/month Yes

Yes

https://www.clickmeter.com/
Pixelme $24/month to $249/month No

No Yes

https://pixelme.me/
BLink Free + Premium Plans Yes

No No

https://www.bl.ink/
Cutt.ly Free No

No No

https://cutt.ly/
SmartURL Free + Premium Plans Yes

No Yes

https://manage.smarturl.it/
Soo.gd Free No

No No

https://soo.gd/
Url Shortener Free No

No No

https://chrome.google.com/webstore/detail/url-shortener/
Tinny $5/month to $49/month Yes

No Yes

https://tinycc.com/
Ckim $10/month to $100/month Yes

Yes Yes

https://clkim.com/
TinyURL Free No

No No

https://tinyurl.com/
T2mio $5/month to $89/month Yes

No No

https://t2mio.com/
Tiny.ie $19/month to $99/month Yes

No Yes

http://tiny.ie/
Shorturl Free No

No No

https://www.shorturl.at/
Bit.do Free No

No No

https://bit.do/
yourls Free No

No No

https://yourls.org/
Musicjet Free + Premium Plans No

No Yes

https://www.musicjet.com/
Adf.ly Free No

No No

https://adf.ly/
IS.GD Free No

No No

https://is.gd/

1)Bitly

Bitly is a URL shortener tool that allows you to build and protect your brand using powerful short links. It helps you to create a seamless user experience. The software also helps you to perform campaign management and analytics for your website.

Price: Free + Premium Plans ( $29/month)

Custom Domain: Yes

AB Testing: No

Pixel Tracking: No

Link: https://bitly.com/


2)Rebrandly

Rebrandly is the industry-leading link management platform to brand, track, and share short URLs. This free custom URL shortener tool offers features like customized analytics, traffic routing & deep linking, link retargeting, Account management, dedicated onboarding, etc.

Price: Free + Premium Plans

Custom Domain: Yes

AB Testing: No

Pixel Tracking: No

Link: https://www.rebrandly.com/


3) short.io

Short.com tool helps you to shorten, personalize, and share fully branded ShortURLs with your audience.

Price: Free + Premium plans ( $20 month, $150 month)

Custom Domain: Yes

AB Testing: No

Pixel Tracking: Yes


4) Linkly

Linkly URL shortener allows you to create simple, beautiful, and branded tracking links with smart redirects. It offers features like Track the number of clicks, Use your domain to create a custom URL shortener, Pull data from Linkly into Google Sheets. It allows you to redirect & analyze 2000 clicker per month.

Price: Free + Premium Plans ( $29 / month)

Custom Domain: No

AB Testing: Yes

Pixel Tracking: No


5) ClickMeter

ClickMeter helps you to monitor, compare, and optimize all types of marketing links in one place to increase the conversion rate. It helps you to target visitors to get the best conversion rates. It also allows you to find broken links, click fraud, blacklists, and latency.

Price: Paid ( $29/month to $349/month)

Custom Domain: Yes

AB Testing: Yes

Pixel Tracking: NA


6) Pixelme

Pixelme helps you to track and share your own branded short URLs directly from your browser. It also provides a feature of building a custom audience from every URL, increases your CTR with branded links.

Price: ( $24, $65, $124, $249 per month)

Custom Domain: No

AB Testing: No

Pixel Tracking: Yes


7) BLink

BLink allows you to replace clunky URLs with meaning short links that help get more clicks. This free URL shortener also offers a feature to create campaigns and easy track performance with real-time click analysis and offers enterprise-grade compliance and control.

Price: Free + Premium Plans ($12 month, $599 per month)

Custom Domain: Yes

AB Testing: No

Pixel Tracking: No

Link: https://www.bl.ink


8) Cutt.ly

Cutt.ly is a user-friendly URL shortener & link management platform with branded URLs. It allows you to generate QR code for each short link. You will also get a feature of preview mode and user protection to prevent suspicious links. This free custom link shortener offers a sortable list of shortened URLs.

Price: Free

Custom Domain: No

AB Testing: No

Pixel Tracking: No

Link: https://cutt.ly/


9) SmartURL

SmartURL is a tool that allows you to create a short link that redirects by country and device. This free URL shortener overrides the default UL and redirects the visitor to a country-specific destination. It establishes your custom alias and adds a brief description of the context.

Price: Free + Premium Plans ($49/Month, $249/Month)

Custom Domain: Yes

AB Testing: No

Pixel Tracking: Yes

Link: https://manage.smarturl.it/


10) Soo.gd

Soo.gd is a short link generator. To use this tool, you just need to add your long URL and suffix, and just press the shorten button. You can also shorten multiple URLs with the help of this tool.

Price: Free

Custom Domain: No

AB Testing: No

Pixel Tracking: No

Link: https://soo.gd/


11) URL Shortner

A URL shortener is a google extension to short your lengthy and complicated URLs. It is one of the best URL shortener that automatically copies URL to the clipboard. You can also generate QR code for your URL.

Price: Free

Custom Domain: No

AB Testing: No

Pixel Tracking: No

Link: https://chrome.google.com/webstore/detail/url-shortener/oodfdmglhbbkkcngodjjagblikmoegpa


12) TinnyCC

Tinycc helps you to make simple and sharable short URLs. It allows you to generate short links reports and helps you to install and manage SSL certificate for your shortening domain. You can also process multiple URLs in one-shot.

Price: Free

Custom Domain: No

AB Testing: No

Pixel Tracking: Yes

Link: https://tinycc.com/


13) Clkim

Clkim is a URL shortening platform which helps you to increase your links click by offering meaningful short URLs. It is one of the best URL shortener that helps you to redirect users to localized destinations based on their geo-location. You can also use an automation tool that allows you to shorten and your content.

Price: ( $10/month to $100/month)

Custom Domain: No

AB Testing: No

Pixel Tracking: No

Link: https://clkim.com/


14) TinyURL

TinyURL is a Free link shortener service to make posting long URLs easier, and may only be used for actual URLs. This URL changer tool offers a preview feature and also offers a toolbar button to shorten any URLs quickly.

Price: Free

Custom Domain: No

AB Testing: No

Pixel Tracking: No

Link: https://tinyurl.com/


15) t2mio

t2m is the best and affordable all-in-one platform for URL shortening & branded links management. You can explore the most advanced features available on the market. This custom link shortener allows features like lingong access to URLs, one-click social share, Printable QR code.

Price: $5/month to $89/month

Custom Domain: Yes

AB Testing: No

Pixel Tracking: No

Link: https://t2mio.com/


16) Tiny.ie

Tiny URL shortener website allows you to maximize every short link you want to share. This custom short link tool helps you to improve your brand and increase your clicks. It allows conversion tracking with in-depth data. You can also allow you to Re-target Clockes on Your Branded Links.

Price: $19/month to $99/month

Custom Domain: Yes

AB Testing: No

Pixel Tracking: Yes

Link: https://tiny.ie


17) Shorturl

ShortURL allows to reduces long links from Facebook, Twitter, Linked In, and other popular sites on the Internet. All you need to do is just to paste the long URL and click the short URL button. You can also check the amount of click that your shortened URL revived. This soft is also compatible with smartphones, tablets, and desktop computers. This URL shortener custom tool uses the HTTPS protocol and data encryption.

Price: Free

Custom Domain: No

AB Testing: No

Pixel Tracking: No

Link: https://www.shorturl.at/


18) bit.do

Bit. Do is a tool that shortens and personalizes any link. It is one of the best link shortener which allows you to share links inside email messages without breaking lines. This shorten link free tool will enable you to track email marketing campaigns and short-short links with instant messaging services.

Price: Free

Custom Domain: No

AB Testing: No

Pixel Tracking: No

Link: https://bit.do/


19) Yourls

Yourls is a small set of PHP scripts that offers URL shortening service. YOURLS stands for Your URL Shortener. It provides handy bookmarklets to shorten and share links. This free short link site also offers features like historical click reports, referrers tracking, visitors geo-location, etc.

Price: Free

Custom Domain: No

AB Testing: No

Pixel Tracking: No

Link: https://yourls.org/


20) Musicjet

MusicJet lets you allow you to create smart links for music marketing. It will enable you to create and manage single or multiple smart pages from your single dashboard. You will also get various music artist related short domains. This custom link shortener for free tool also allows you to manage one or more artist smart pages from your single dashboard.

Price: Free + Premium Plans ( $9.99 / month, $ 45 / month)

Custom Domain: No

AB Testing: No

Pixel Tracking: Yes

Link: https://www.musicjet.com/


21) adf.ly

Adf.ly URL shortener allows you to generate and share your links on the Internet. You will get paid if a person visits your short URLs. It also allows you to place your links on Facebook, Twiter, and other social medial platforms. The site also provides detailed statistics are provided per link.

Price: Free

Custom Domain: No

AB Testing: No

Pixel Tracking: No


22) IS.GD

Is.gd is a smart tool that helps you to shorten your URL. This custom URL shortener for free tool also offers features like click reports, referrers tracking.

Price: Free

Custom Domain: No

AB Testing: No

Pixel Tracking: No

Link: https://is.gd/

FAQs:

❓ What is a URL Shortener?

A URL shortener is a software tool that helps you to convert long URL strings into shorter URL strings. It also allows you to customize URLs as you like. A custom URL shortener also enables you to create branded URLs to connect with your domain.

⚡ How to create a shortened URL?

Here is how you can create a shortened URL using a free online URL shortener:

  • Step 1) Open a browser and visit any of the above-listed URL shorteners websites which provide free online URL shortener
  • Step 2) Copy and paste the URL that you want to shorten in the URL bar section given
  • Step 3) Now, click on the “Shorten” button
  • Step 4) Your longer URL will be shortened and you can copy it and use it wherever you want

👉 How to use URL Shortener?

Here is how to use a URL shortener application:

  • Step 1) Open a browser and visit any of the above-listed URL shortener websites
  • Step 2) Go to Free Trial and Sign Up for the free trial by providing your details
  • Step 3) Once signed up, log in using your user id and password
  • Step 4) Now, go to the URL shortener section
  • Step 5) Paste the long URL that you want to shorten
  • Step 6) Choose any custom URL as you like if the option available
  • Step 7) Click on the “Shorten” button to get the shortened link
  • Step 8) Click on the “Copy” button to copy the shortened link to use it anywhere

💥 Is URL Shortener safe?

Yes, URL shorteners are safe. However, there are some security risks with shortened URLs as they are vulnerable to brute force attacks and attackers can guess multiple shortened URLs. Moreover, visitors of the shortened URL do not know where they will be redirected by clicking a shortened URL, they have to trust the sender of the URL. In some organizations, shortened URLs are blocked at the network gateways.

🌟 Why is it important to shorten URLs?

Shortened URLs occupy less space in your posts thereby making the posts look better. Moreover, custom URL shorteners also allow you to make customized URLs as you like for your brand so that your audience can easily recognize your brand name.

💻 What are the Best URL Shorteners?

Below are some of the best URL shorteners:

  • Bitly
  • Rebrandly
  • Short.io
  • Linkly
  • ClickMeter
  • Pixelme
  • Cutt.ly
  • SmartURL