9 BEST Copywriting Courses & Certifications Online (2023)
Amanda Henderson
Writing persuasive copy that connects a reader to a brand or business is the art of copywriting. Your writing should captivate the reader and persuade them to make a decision. For that, you need something more than creativity. However, you can only learn these skills from the best online copywriting courses.
While choosing your online copywriting course, you need to consider whether the course will help to accomplish your objective. It’s duration and cost are convenient for you. It is also crucial to consider where and how you learn the basics. Learning from experts is the best way to develop your portfolio and market your business. We have researched and curated the best Copywriting courses for you.
Best Copywriting Courses & Certifications
| Course | Provider | Duration | Level | Key Topics | Price | Link |
|---|---|---|---|---|---|---|
| Copywriting For Beginners: How To Write Web Copy That Sells Without Being Cheesy | Skillshare | 1 hour | Beginner |
• Basics of copywriting. • How to write Headlines and CTA. |
$13.75/month | Learn More |
| Modern Copywriting: Writing copy that sells | Udemy | 7 hours | Beginner |
• B2B marketing • Copywriting for social media • Email marketing |
$16.58/month | Learn More |
| Copywriting Headline Masterclass | Udemy | 55 mins | Intermediate |
• Email Marketers • Bloggers • Social media marketing |
$24.99 | Learn More |
| The Complete Copywriting Course: Write to Sell Like a Pro | Udemy | 3 hours | Beginner – Expert |
• Complete copywriting skills • Guidance for case studies and press release • Master in Email marketing |
$16.58/month | Learn More |
| Copywriting for Creative Professionals: Write Authentic Brand Copy | Skillshare | 1 hour | All levels |
• SEO copywriting basics • Key principles for writing social media posts |
1-Month Free Trial | Learn More |
1) Copywriting for Beginners: How To Write Web Copy That Sells Without Being Cheesy (Skillshare)
Specs: Duration: 1 hour and 2 minutes | Rating: 97% recommended (954 reviews) | Level: Beginner | Pricing: Plans start at $13.75 a month | Free Trial: Yes – 7 Days
Copywriting For Beginners: How To Write Web Copy That Sells Without Being Cheesy is an ideal starting point for anyone interested in copywriting, especially those focusing on websites and landing pages.
The course covers the fundamentals of web copywriting, You will also learn how to write for the web and convert traffic into prospective leads during this 60-minute session. You can transform your passion for writing into a lucrative career at the end of the course.
Key Topics:
- How to write intriguing headlines and call-to-action copy quickly.
- How can you persuade leads to choose you by providing sensible explanations as to why they should.
- How to understand the terminology of your target demographic.
- How to utilize visual elements to establish trust in your brand.
What Benefits will you gain?
- It prepares you to read your audience’s minds by discovering their demands and concerns.
- It provides you with some easy exercises to help you break the issue of writer’s block.
| 👍 Pros | 👎 Cons |
|---|---|
| You can have clarity on the importance of copywriting in promoting a business | Completely crafted for beginners |
| Helpful and detailed tips for beginners | Lessons do not end with exercises |
2) Modern Copywriting: Writing copy that sells (Udemy)
Specs: Duration: 7 hours | Rating: 4.5 | Level: Beginner | Pricing: $16.58 a month | Free Trial: 30 Days Money Back Guarantee
Modern Copywriting: Writing copy that sells is perfect for those looking to focus on B2B and social media marketing. In this course. You can learn copywriting from scratch, also you can gain knowledge on how to understand your target market, a market rival of your brand or business, and what features would make your brand stand unique among the competitors. Apart from that, You will also learn the best approaches to target B2B clients. The course emphasizes connecting with the sentiments of your readers by using the power of words is the key to being the best copywriter.
The course includes traditional copywriting formulas to avoid the scenarios like sitting ideally without having an idea of what to write next. You will get access to worksheets, which also comprises a high-level breakdown of case studies to strengthen your skills.
Key Topics:
- You’ll learn how to write compelling headlines that entice readers and keep them scrolling down the page.
- Copywriting strategies and techniques for landing pages, CTAs, emails, social media, video content, and press releases.
- How to write B2B copy and comparisons with B2C copywriting.
What Benefits will you gain?
- Along with 7+ hours of excellently prepared lectures, you will also receive 94 downloadable resources.
- This course has a lot of examples that show you how to put the knowledge you’ve learned to work.
| 👍 Pros | 👎 Cons |
|---|---|
| The instructions are simple to grasp. | The course is specifically intended for beginners. |
| It is a comprehensive course that includes theory, study cases, and exercises. | The instructor could have included some practical examples |
3) Copywriting Headline Masterclass (Udemy)
Specs: Duration: 55 Minutes | Rating: 4.3 | Level: Intermediate | Pricing: $29.99
Copywriting Headline Masterclass is perfectly designed for someone who wants to wow the audience on social media with outstanding copy.
The purpose of copywriting is to influence the audience using the power of words. This course comes up with various tools and strategies to find a way to establish your brand’s voice on social media. The instructor has a comprehensive guide to make you understand the buyer’s persona. It will help you to use them in crafting the perfect social media copy. In addition, you will get introduced to various tools to make your content more readable and error-free.
Key Topics:
- You’ll learn strategies for improving your copy’s readability, headline, grammar, punctuation, and word choice.
- Understanding the buyer persona will help you design the finest copy.
- You will become familiar with copywriting tips and formulas.
What benefits will you gain?
- You will understand once and for all the ultimate purpose of your headline
- The number one reason why readers do not read your copy.
| 👍 Pros | 👎 Cons |
|---|---|
| Tips and examples are easy to understand. | The course has only one exercise file. |
| Great start for a beginner | Need more stuff for intermediate-level learners |
4) The Complete Copywriting Course: Write to Sell Like a Pro (Udemy)
Specs: Duration: 3 hours | Rating: 4.6 | Level: Beginner – Expert | Pricing: Plans start at $29.99 a month | Free Trial: 30 Days Money Back Guarantee
The Complete Copywriting Course: Write to Sell Like a Pro is a bestseller and top pick in online copywriting courses, with over 76,034 students enrolled and over 15,000 five-star reviews.
In this course, you’ll learn the core copywriting tactics you need to help marketers stand out in the competitive market. The world of copywriting is enormous, and many strategies are applicable depending on the purpose of your copy. Enrolling in the best copywriting course will help you use effective techniques when creating content.
This course will teach you copywriting through interesting, easy-to-remember tasks, tools, and techniques given in video sessions. By the end of this course, you’ll not only be able to write compelling content that will improve conversion rates, but you’ll also be able to write better sales copy that will appeal to your target audience.
Key Topics:
- You can get exclusive hacks and secrets from the world’s top copywriters.
- How to compel people to act immediately with a gentle and ethical approach.
- You will learn the best ways to overcome “stage fright” and “blank-page fear.
- You need a complete understanding of sales psychology to create a thriving business.
What benefits will you gain?
- You’ll learn how to market your products and services more effectively.
- You will understand how to employ tested sales psychology to persuade your readers.
| 👍 Pros | 👎 Cons |
|---|---|
| You will get access to 20 downloadable resources | Need to go further into theory and structure |
| Best place for learning how to boost leads and sales | You must invest more time in researching all tips and strategies. |
5) Copywriting for Creative Professionals: Write Authentic Brand Copy (Skillshare)
Specs: Duration: 1 hour | Rating: 4.8 | Level: All levels | Free Trial: Yes – 30 Days
Copywriting for Creative Professionals is one of the best online copywriting courses. It will teach you how to write compelling copy and incorporate the voice of the customer into your brand writing. You can also gain comprehensive knowledge on structuring high-conversion landing pages.
Writing excellent marketing copy that converts online prospects into leads is a skill you can learn through conversion copywriting. In this course, you will be taken through each essential step of making the conversion-oriented copy.
You will learn how to gather messages from consumers in this Copywriting course, you will learn how to define, find, and analyze the voice of the customer (VOC). The instructor will also walk you through creating a first draft of your online and email copy. In addition, she will show you how to use tested frameworks to organize your content on a page.
Key Topics:
- Writing Product Descriptions
- Copywriting Formula
- Quickie: SEO Copywriting
- Writing for Social Media
What benefits will you gain?
- SEO copywriting basics
- Key principles for writing social media posts
- Powerful hacks for keeping your copy clear and concise.
| 👍 Pros | 👎 Cons |
|---|---|
| It provides excellent guidance on how to increase conversion rates by utilizing customer data. | The instructor should explain a little bit slower. |
| You will get outstanding content improvement tips. |
6) Alan Sharpe’s 30-hr Copywriting Masterclass & Coaching (Udemy)
Specs: Duration: 30 hours | Rating: 4.6 | Level: Beginner | Pricing: $19.99 | Free Trial: 30 Days Money-Back Guarantee
Alan Sharpe’s 30-hr Copywriting Masterclass & Coaching is a package of 14 best online copywriting courses which comprises more than a dozen modules and 265 lessons. This training is beneficial for new copywriters with no prior experience.
This course meant for anyone who have a profound desire of anyone who wants to learn copywriting is to explore the strategies and templates that will enable them to earn millions of dollars. This masterclass contains practical examples, step-by-step guidance, tools, ideas, and strategies to learn copywriting. Using hundreds of offline and online examples from the real copywriting industry, these copywriting classes will show you the finer points of creating persuasive copy that sells.
Key Topics:
- Learn how to write today’s most prominent copywriting projects, including white papers, landing pages, e-commerce sites, Google ads, billboards, and emails.
- Learn the fundamentals of writing headlines, introductory sentences, subheadings, body text, linking phrases, and CTAs.
- Learn how to influence people to buy using offers, recommendations, guarantees, deadlines, and other persuasive techniques.
What benefits will you gain?
- You can learn from a full-time, experienced copywriter who makes six figures a year from his profession.
- This course educates you on how to write today’s most popular and creative copywriting tasks.
- By the end of this masterclass, you’ll understand how to write copy that creates attention.
| 👍 Pros | 👎 Cons |
|---|---|
| The masterclass is stuffed with useful, step-by-step suggestions, tools, tips, and techniques. | The training is very informative, but it does a lot of repetition. |
| The 14 copywriting classes has excellent examples and explanations | The course is extended in duration. |
7) Copywriting for Digital Marketing (edX)
Specs: Duration: 6 weeks | Rating: 4.5 | Level: Beginner | Pricing: Plan starts at $ 50 a month
The Copywriting for Digital Marketing course teaches you how to use content marketing strategy to promote the need for a product or service.
A skilled copywriter has the power to enhance an organization’s digital marketing efforts. The role of a copywriter is to produce convincing and compelling content that draws readers in and inspires them to take action.
It is best choice for aspiring copywriters that seeking to advance in their profession. It will also be helpful for experienced copywriters to brush up on their knowledge. They can stay current with essential skills. As we know, copywriting is an industry that is constantly changing.
Business owners and entrepreneurs seeking to enhance the efficiency of their digital marketing efforts will also find the course useful.
You’ll be taught how to use copywriting best practices and techniques. The course will teach you how to create content marketing strategies. You can compose catchy headlines and CTAs for various online platforms with the knowledge gathered here.
Key Topics:
- Best practices and methods for creating the online copy.
- Learn how to create captivating headlines, CTA, and persuasive copy.
- Develop your copywriting skills for social media and content promotion.
What benefits will you gain?
Learn how to create compelling web content to enhance your potential to generate leads and drive conversion.
| 👍 Pros | 👎 Cons |
|---|---|
| Gain experience in copywriting while obtaining a University of Cape Town official copywriting certification. | There should be an option for discounts or financial assistance. |
| The course was developed by GetSmarter, an edX partner and leader in online learning with over 10 years of experience. | Even though the lessons seem useful, the cost of certifications is high. |
8) Persuasive Copywriting: Become a Copywriting Master (Udemy)
Specs: Duration: 13 hours | Rating: 4.5 | Level: Beginner | Pricing: $79.99 | Free trial: 30-Day Money-Back Guarantee
Persuasive Copywriting: Become a Copywriting Master and introduce yourself to writing compelling copy, how to drive conversion, and earn handsome profit. By enrolling in this course, you will have the opportunity to learn the best copywriting strategies.
You can develop into an expert copywriter. You will be equipped to easily use the appropriate text for marketing your products and services. You will also learn how to create ads, emails, landing pages, and YouTube titles with impact.
This online copywriting course is for marketing personnel, business individuals, freelancers, and copywriters. B2C and B2B enterprises of all sizes, from startups to Fortune 500 companies, may get aid from this copywriting course.
Key Topics:
- You can acquire skills for one of the world’s most lucrative professions: copywriting.
- SPF framework for professional copywriting.
- Learn how to use psychological concepts of persuasion in marketing.
- Create effective LinkedIn advertisements with a record of success.
- How to write killer copies for advertisements, inbound email marketing, and landing pages.
What benefits will you gain?
You’ll learn to create engaging content for your ads, emails, landing sites, YouTube titles, etc.
| 👍 Pros | 👎 Cons |
|---|---|
| A thorough explanation of every element of copywriting | Requires more organization and a step-by-step focus. |
| The instructor’s words are clear and straightforward. | There is a lot of emphasis on LinkedIn marketing. |
9) COPYBLOGGER ACADEMY
Specs: Duration: Lifetime | Rating: 4.5 | Level: Beginner – Expert | Pricing: Plan starts at $199 a month| Free trial: Free membership is available
Copyblogger academy is a rich data source for any marketer or content creator. The course’s extensive library of materials covers a wide range of subjects relevant to creating and marketing online content. The platform provides the best instruction you’ll ever receive on the specific skills required to flourish and succeed in the quick-paced digital world of today.
You can connect with other prosperous writers. By the way, you may enhance your skill in content monetization.
It’s the best place to update yourself with the most recent evolution in industry, technology, and approaches. So, you can acquire financial security by working as a highly paid-writer remotely. It also opens up an opportunity to connect with a bigger network within the Copyblogger Academy group.
Key Topics:
- How to Create Attractive Titles
- Search Engine Optimization for Content Creators
- Make a More Profitable Email Newsletter
What benefits will you gain?
You will learn about the most recent trends and lessons in digital marketing.
| 👍 Pros | 👎 Cons |
|---|---|
| Best quality online education for digital marketing. | Prices are somewhat expensive. |
| You will get to interact with global experts. | Need more support for marketing strategies. |
Link: https://my.copyblogger.com/
10) Build a Successful Creative Blog (Creativelive)
Specs: Duration: 15 hours 9 minutes | Rating: 98% students prefer this course | Level: Beginner | Pricing: Plan starts at $13 a month | Free trial: Lifetime access
Build a Successful Creative Blog is a comprehensive course that teaches you how to create a successful creative blog, from content planning to sales. You will explore how to write, develop, and market a successful blog in this course.
The course also details producing visual content for your copy and publicizing it on social media. You will gain an in-depth understanding of making a persuasive content plan and how to influence the target demographics with captivating headers to boost traffic to your page.
The instructor will also discuss what prevents bloggers from succeeding, such as writer’s block, boredom, and insecurity about writing, and how to overcome those issues in detail.
Key Topics:
- Basics of copywriting
- How to create a content plan
- How to increase traffic through SEO copywriting and guest posting
What benefits will you gain?
You can get comprehensive knowledge on writing, publishing, and monetizing a blog.
| 👍 Pros | 👎 Cons |
|---|---|
| It is a useful copywriting certification course for learning how to start a blog. | Need more examples |
| Incredibly informative, with a great instructor who shares her expertise. | Used insufficient examples of real webpages, images, and screenshots of WordPress functionality. |
FAQ
Best Copywriting Courses & Certifications
| Course | Provider | Duration | Level | Key Topics | Price | Link |
|---|---|---|---|---|---|---|
| Copywriting For Beginners: How To Write Web Copy That Sells Without Being Cheesy | Skillshare | 1 hour | Beginner |
• Basics of copywriting. • How to write Headlines and CTA. |
$13.75/month | Learn More |
| Modern Copywriting: Writing copy that sells | Udemy | 7 hours | Beginner |
• B2B marketing • Copywriting for social media • Email marketing |
$16.58/month | Learn More |
| Copywriting Headline Masterclass | Udemy | 55 mins | Intermediate |
• Email Marketers • Bloggers • Social media marketing |
$24.99 | Learn More |
| The Complete Copywriting Course: Write to Sell Like a Pro | Udemy | 3 hours | Beginner – Expert |
• Complete copywriting skills • Guidance for case studies and press release • Master in Email marketing |
$16.58/month | Learn More |
| Copywriting for Creative Professionals: Write Authentic Brand Copy | Skillshare | 1 hour | All levels |
• SEO copywriting basics • Key principles for writing social media posts |
1-Month Free Trial | Learn More |
It is crucial to continually sharpen your writing abilities to succeed as a copywriter. You can accomplish this by enrolling in copywriting certification programs, where you can learn about the various copywriting strategies and gain practical advice from professionals.
It will help you secure higher-paying job opportunities and bring in more clients if you are a freelancer. Learn how to write productive-driven copy by choosing the course most closely fits your career.